When looking for a job, we think about more than a salary – there are also benefits such as the type of car or flexible hours. The Farmer’s Daughter Country Market is offering something a bit more original.
How are they to attract candidates when it is a small business located and a small island in Nova Scotia with barely 100,000 inhabitants? By offering something that will make them feel at home! Future employees of The Farmer’s Daughter Country Market, a grocery store in Whycocomagh on Cape Breton Island, will have a right to 8,000 square metres of land if they decide to stay after five years of good and loyal service. The land is buildable and cultivable for permanent settlement.
3,000 candidates for 3 jobs
The employer posted a message on Facebook emphasizing the simple life, close to nature, which the island’s inhabitants enjoy. The operation has paid off since over 3,000 people decided to try their luck… For three jobs to be filled! No panic for those who might still be interested – there are other opportunities. The little business has effectively hired fifteen people in the next two years, and while it is not always guaranteed that the supply of land will be valid for these future candidates, the benefits of life on Cape Breton and the integration in a tightly-knit community will, for them, always be true.