Especially in SMEs, the task of feeding the company’s social media is increasingly falling to the administrative assistant, and it’s not always easy! Here are some apps and online tools to help maximize your results.
This app manages your posts on Twitter, Facebook or LinkedIn. You can put posts on hold and schedule the time when they will be released in advance. Buffer then analyzes the data from each post to help you determine the best strategies for your next posts.
When several accounts on different social media are managed, it is easy to lose track. Hootsuite can make it easier for you. This platform lets you control everything in one place and have an overall view of your social platforms. It also analyzes the data by showing you what works best.
It’s not always easy to know what to put online, or even how to make your message really effective. BuzzSumo is a marketing tool that lets you see trends on social media. It selects the most popular content for you and tells you the most followed influencers as well as what they post online to show you their editorial strategies. BuzzSumo can also inform you each time someone mentions the name of your competitor by giving you access to the contents of the post.
This application helps you manage your newsletters and schedule release. Among other things, you can schedule a sequence of automatic messages. For example, each new customer can receive a first thank you message, and a few days later receive a second that promotes your services. You can also schedule sending of your monthly newsletters. Botletter then analyzes the data to show you how many users opened your newsletter.
This design application helps you make your brand’s visual rendering attractive in just a few clicks. Whether to redo your company’s logo, design banners for social media that you feed, modernize your website’s aesthetics, make diagrams, posters or invitation letters, Canva lets you create professional design visuals with ease. No need to have graphic arts skills, as the platform is very simple to use and the results are impressive.