You know the feeling. It starts with a slight twinge in the lower back; it later becomes a recurring pain and ends with chronic back problems. Only once we are incapacitated do we finally make the move and see the doctor. Unfortunately, and all too often, a nice spell in traction is the solution, to straighten out the backbone and free you up from pain.
Alignment, or rather re-alignment is a painful experience, but ultimately rewarding. This is also a lesson that businesses could learn when going to market. It is no surprise that the realization of corporate brand growth is through the alignment of the vision – mission – business strategy – and employer proposition. Unless these key attributes are aligned, your business would most likely falter in the face of competition.
Your employment brand position – internal and external relations – has to be inline with the corporate over-arcing brand platform. The two do not operate in silos. The requirement is to determine which set of values, beliefs and expectations resonate and will ultimately lead to a long and rewarding relationship. It is important to see any brand management process as a work in progress. This resonates even more with the employment brand positioning.
Manage your brand assets and avoid having to read about your competitor’s growth while spending hours in traction.