Overview 407 ETR is seeking a Salesforce Marketing Cloud Campaign Manager (Contract) who will be responsible for the development and optimization of marketing campaigns to drive growth and customer engagement. The successful candidate will have hands-on experience with Salesforce Marketing Cloud (SFMC) and leverage a combination of MarTech, analytical, and communication skills.

Duties And Responsibilities

• Design, execute and optimize complex automated Salesforce campaigns:

• Develop responsive, accessible, and mobile-optimized emails using HTML, CSS, MJML, and AMPscript within Salesforce Marketing Cloud

• Develop and manage email templates and reusable modular templates and content blocks in Email Studio and Content Builder

• Build and maintain CloudPages, including dynamic landing pages and preference centers leveraging AMPscript, HTML, and JavaScript

• Troubleshoot, QA and resolve email rendering, formatting, and data issues across devices, browsers, and platforms and collaborate on code review best practices

• Implement advanced AMPscript and SSJS for complex dynamic personalization, data integration, and logic across emails and CloudPages

• Use Journey Builder and automation for seamless customer experiences

• Collaborate with team members to translate strategic briefs into high-performing campaign assets and optimize journeys, templates, and campaigns

• Provide reporting, insights, and recommendations to improve results and drive growth

• Develop and execute marketing plans to reach audiences through targeted channels and drive customer loyalty and growth

• Conduct research, analysis, and testing to gain insights, understand customer behaviour and shape marketing strategy

• Stay abreast of trends and best practices to inform strategies and campaigns

• Provide insight and marketing expertise for department planning, roadmap development and executive reporting

Qualifications

• A university degree

• 5 years’ experience and at least 2 years of Salesforce Marketing Cloud experience with relevant certifications:

• Salesforce Marketing Cloud Email Specialist

• Salesforce Marketing Cloud Engagement Developer

• Excellent critical thinking and problem-solving skills

• Excellent communication and presentation skills (written, verbal, visual)

• Highly collaborative team player with a learning and growth mindset

• Strong project management skills and attention to detail

About 407 ETR Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area. The highway spans 108 kilometres from Burlington in the west to Pickering in the east. On Highway 407 ETR, we offer peace of mind and a fast, safe, and reliable trip. That’s why millions of drivers rely on Highway 407 ETR to get around the GTA. Every driver we serve is one less vehicle on a congested alternate route, giving drivers more time for the things that matter most.

407 International Inc. is the sole shareholder of 407 ETR and is owned by:

• Cintra Global S.E. which is a wholly owned subsidiary of Ferrovial S.A. (48.29%);
• Canada Pension Plan Investment Board (CPP Investments) and other institutional investors (44.20%); and
• Public Sector Pension Investment Board (PSP Investments) (7.51%)

At 407 ETR, we are committed to fostering a diverse, equitable, and inclusive work environment. We value the unique perspectives and backgrounds of all individuals, and we firmly believe that our individual differences make us stronger as a whole. Our commitment to inclusion extends beyond recruitment and encompasses an inclusive workplace culture through raising awareness, ongoing training, and encouraging feedback. We aim to create a safe and supportive environment where all employees can thrive. Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.