Digital Advertising & Strategy, Senior Manager Job in Toronto for Block Dealer |

Digital Advertising & Strategy, Senior Manager

April 28 2020
Industries Vehicles (parts, sales, maintenance)
Categories Digital, Media, Graphic Arts, Marketing, Communications, Public Relations
Toronto, ON • Remote

E INC is the parent company of EBlock and EDealer, unifying our approach to products, services, and strategies under one Vision and one Mission: to create the best digital auction and retailing platform in the world by connecting the automotive wholesale and retail experiences. Our brands and their technologies make it easy for a vehicle to move between buyers and sellers throughout its entire ownership lifecycle.

A Digital Advertising & Strategy, Senior Manager works as a strategic partner of the business to develop & execute digital marketing initiatives for clients. The strategies will focus around Dealers, Dealer Groups and OEM programs. This role is an individual contributor to the business and will work closely with the VP, Sales and assist in the expansion of EDealer’s presence in the Canadian & US market.

This is a remote position and applicants can be based out of US or Canada:

What you’ll do:

  • Build client strategies around SEM and PPC projects using the existing performance analysis reports and campaign developments
  • Research and recommend any industry changes or developments in Search Engine Marketing
  • Plan, execute and measures experiments and conversion tests for clients
  • Generate market assessment reports to guide the strategy for US marketplace entrance.
  • Design lead generation tactics using the existing methods to identify leads
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Execute best-in-class implementation across all digital Platforms (Search, display, video, social media, paid social, programmatic) to drive growth to meet and/or exceed pipeline growth targets
  • Identify and propose areas of opportunity to expand digital advertising business for current clients
  • Provide high level reporting on recommendations and strategy on a monthly/weekly basis, with the ability to prepare for meetings with potential clients

What you need:

  • Bachelor’s or Masters’ degree in Marketing field or related experience
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in developing and executing Digital Advertising strategies
  • Automotive experience is preferred
  • Bilingual or working proficiency in French is an advantage, but not a requirement.
  • Strong Knowledge of website and marketing analytics tools (Eg. Google Analytics, NetInsight, Omniture, WebTrends, SEMRush)
  • Experience with ad serving tools (Eg. AdWords, Fluency, Acquisio, Kenshoo)

E INC is an equal opportunity employer and affirmatively seeks diversity in its workforce. E INC recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age disability, genetic information, ethnic or national origin, marital status, veteran status, or any other protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Apply now!