New job at Sunwing (via |

Director of Corporate Communication and Media Relations

July 29 2020
Industries Tourism, Passengers transportation
Categories Aerospace, Aviation, Airport, Digital, Media, Graphic Arts, Internal communications, Marketing, Communications, Public Relations, Professional and Administration Positions
Toronto, ON


Director of Corporate Communication and Media Relations

Sunwing Travel Group is the largest vertically integrated travel group in North America and during this unprecedented time, we are continuing to search for top talent. We are looking for candidates who are EPIC (entrepreneurial, passionate, innovative and customer-centric) to join our team and help deliver our purpose “passionate people making vacation dreams come true”. To abide by social distancing guidelines and local regulations, our current hiring process may include telephone or video call interviews and onboarding will be provided virtually when possible, or in-person in accordance to physical distancing guidelines.

With our own award-winning airline, the largest resort chain across the Caribbean, Mexico and Central America with over 30 properties, a destination management company and retail businesses, Sunwing is uniquely positioned to be with customers throughout their entire vacation journey.

Click here to learn more about our Safe with Sunwing commitment and how Sunwing is keeping it’s employees and customers safe.

We're looking for a Director of Corporate Communications & Public Relations, to join the Toronto Marketing Team.

About You:

You are passionate about customers and building strong brands through effective communications strategies. Reporting to the CMO, you will lead the development and direction of strategic external and internal communications for Sunwing Travel Group. Taking the lead in drafting and overseeing content for a range of internal and external audiences, you have a solid understanding of our business strategies to drive compelling content across our multiple channels and platforms. To this role, you bring strong communications expertise, the ability to collaborate with business leaders, and bring industry best practices to drive effective engagement.

What You’ll Do:

You will develop and own the strategy for external and internal communications, focusing on but not limited to:

  1. External Corporate Communications and Media Relations (proactive):
    • Develop, plan, direct and execute corporate communication initiatives that increase awareness and enhance our Sunwing brand with our customers, the general public and media.
    • Proactively lead an earned media PR strategy externally to support our brand message in a positive light.
    • Drive PR campaigns that support our corporate narrative and brand initiatives.
    • Partner with the marketing team to collaboratively drive integrated campaigns on both a national and regional standpoint.
    • Lead strategic communications planning and execution, working directly with senior leaders and their teams to drive an exceptional communications experience for anything that is external to the organization.
    • Measure the communications program and create analytics reports (with daily, weekly and monthly reports) to ensure quality, maximize impact, track success and develop best practices
  1. Crisis Communication & Reputation Management (Reactive)
    • Oversee all media relation inquiries to the organization.
    • Manage all events externally (with partners) that pose a threat to our reputation.
    • Develop planned approaches to consider for any threats that can be foreseen throughout the year.
    • Develop key communication materials including press releases, media pitches, executive speaking notes, and a variety of communications
    • Act as the key media contact for customer, brand, product, issues management and community initiatives
  1. Internal Communications:
    • Provide partnership to leaders across the organization on communications strategies and approaches for engaging and supporting employee communications.
    • Manage, execute and evaluate a variety of internal communications against clearly defined goals.
    • Support the evolution of the Sunwing corporate culture in partnership with the People and Culture team.
  1. Sunwing Foundation & Philanthropic Partnership Strategy
    • Oversee the strategy and execution of the foundation.
    • Drive objectives of awareness of the foundation’s work, with positive sentiment for Sunwing as a pillar of the community.
    • Extend the partnership strategy of the foundation to like-minded organizations to make meaningful impact in the communities we serve.

What You’ll Need:

  • You have a Degree or Diploma in communications, public relations, marketing or equivalent experience
  • 10+ years' experience in corporate communications with internal and external expertise
  • A proven track record of improving brand reputations to enhance customer experience and drive growth
  • Superior writing skills with the ability to customize content for targeted audiences
  • Strong relationship building skills and capability to work with multiple groups and senior leaders on complex and time-sensitive initiatives
  • A proactive and creative approach, ability to develop concepts with limited direction
  • Understand and manage sensitive communication issues and challenges
  • Solid strategic planning skills, excellent time management skills, and the ability to meet multiple deadlines in a fast-paced environment
  • Leadership and mentorship experience to develop a team
  • Bilingual in French and Spanish is an asset

What You’ll Be A Part Of:

  • Remote work opportunities
  • Grow your career with challenging and rewarding work that makes a difference
  • Opportunity to give back through our social responsibility initiatives
  • Work with a fun, passionate, travel-loving team!
  • See for yourself! @sunwinglife

We thank all who apply however only those who meet the qualifications will be contacted.

At Sunwing, diversity is important to us. We are proud that our workforce is made up of passionate people from all experiences and backgrounds. We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email or 416 859 2973.

Apply now!