The Integrated Marketing Lead is a key member of the Stericycle Regulated Waste and Compliance Services Commercial Go-To Market team. This role will contribute to the overall effectiveness of the Integrated Marketing team by developing effective marketing strategies and plans to communicate features and benefits of new and existing products/services to customers, develop messaging and market positioning. Additionally, the lead will be responsible for communicating the vision and value of services to the sales team, develop sales tools that facilitate the selling process, and liaising with key stakeholders across the Commercial organization.
The Integrated Marketing Lead will be accountable for helping achieve Stericycle’s strategic goals and priorities by managing and executing demand and revenue generation campaigns and tracking the effectiveness of these programs, while reporting on KPIs and ROI.
Key Job Activities:
Demonstrate the ability to efficiently manage multiple projects including time, activities and resources
Set deadlines, assign responsibilities, monitor, and summarize progress of projects
Prepare and deliver effective presentations to internal/external stakeholders, communicating program details, performance, and other essential metrics.
Campaign Program Design and Execution:
Manage all phases of integrated marketing campaigns including strategy & planning, development, execution and analysis
Execute comprehensive demand generation/lead programs to increase awareness of brand and products, while contributing to inbound and outbound tactics
Create and/or revise marketing copy and messaging, following trends within the industry and/or marketing objectives
Develop content that aligns with the sale process and supports the customers in all phases of the buying cycle
Coordinate with Brand and Creative teams to develop advertising material and sales collateral
Partner with sales and product marketing to develop effective programs, messages, and campaigns to drive profitable growth; this includes understanding and acting on trends and needs in the market
Align best practices in targeting, messaging and engagement strategies to deliver campaigns that drive profitable growth through optimal customer experiences
Collaborate with the internal marketing teams to develop key assets and execute on specific channels which can include: digital, social media, public relations, content, creative, e-mail, nurture, and data analytics
Provide detailed metrics on marketing program performance that align with sales and company goals
Contribute to market and revenue growth in the Independent healthcare market
Track and measure the effectiveness of all marketing programs and campaigns
Collaborate with Sales leaders to better understand performance and unblock any barriers to revenue
Manage the annual marketing budget
Manage and deliver content, processes, practices, and tools to support Sales throughout the pre-sales process and buyer’s journey
Work collaboratively with Sales and Marketing partners to enhance sales capabilities to improve conversion potential
Bachelor’s degree in a Marketing, Business Administration or other related field or equivalent work experience
5+ years of B2B marketing experience in product management and lead generation programs
Strong project management skills with the ability to effectively prioritize and lead integrated projects
Proven ability to manage stakeholder relationships and communicate at various levels of the organization including within Marketing, across the commercial organization and with external stakeholders
Successful track record with customer targeting, messaging and engagement strategies
Creative and proactive problem solver who is comfortable working in a complex and fast-paced marketing environment
Proven ability to understand business opportunities and translate them into high-impact marketing programs
Strong communication and presentation skills with the ability to communicate in an effective and articulate manner telling the “story” for various marketing channels
Knowledge of the healthcare industry or medical waste business is preferred
Knowledge of Eloqua, Pardot and GoToWebinar Preferred
Stericycle currently offers its employees the option to participate in a full range of benefits, including a health care program which includes medical, dental, vision and prescription coverage, healthcare and dependent care flexible spending accounts, life and accidental death and dismemberment insurance, an employee assistance program, tuition reimbursement, paid vacation and sick time, a 401(k) plan, and an employee stock purchase plan. Participation in some programs requires that employees be regularly scheduled to work a minimum number of hours and/or to have fulfilled a waiting period after they begin employment with Stericycle.
The above description is meant to provide a summary of the nature and level of work being performed; it should not be construed as an exhaustive list of all responsibilities, duties and requirements of the job or person. This document does not create an employment contract, implied or otherwise. Stericycle will consider requests for workplace accommodations for protected physical or mental limitations in accordance with its human resources policies and local laws.To the extent permissible under local law, and consistent with business necessity, Stericycle reserves the right to modify the content formally or informally, either verbally or in writing, at any time with or without advance notice.
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