Marketing Manager, Standards Job in Toronto for CSA Group |

Marketing Manager, Standards

April 23 2021
Industries Non-profit organisation - NPO
Categories Executive, Marketing, Communications, Public Relations, Trades, Technicians, Construction
Toronto, ON

Employment Status:


Time Type:

Full time


At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.

Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.

Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.

Job Summary:

This role will contribute to standards marketing and commercial objectives that will drive profitable revenue growth for the standards development organization. This will be accomplished by providing relevant market insights and other supporting information that will help inform commercial strategies and objectives, as well as delivering targeted, measurable marketing campaigns that help advance the achievement of commercial goals. This position will be located in the Toronto - Rexdale, CSA Group office.

Principal Duties & Responsibilities:

  • Deep understanding of customer strategic priorities gained through sales and stakeholder engagement.

  • Develop business partnerships to integrate customer goals and internal strategic priorities to create a robust and comprehensive product marketing plan.

  • Manage product launches across all channels including social media, online store, customer emails and PR.

  • Develop and execute marketing budgets, projects, tactics and support materials required to meet the business objectives of the commercial areas.

  • Liaise with content marketing counterparts to support sector initiatives and create customer-specific executions to drive category growth.

  • Leverage multiple sources of research (syndicated, custom, category and customer) to review marketing plan performance and identify opportunities.

  • Identify gaps and make recommendations on data and automation needs to provide analysis and insight-driven decision making.

  • Be a subject matter expert on industry and consumer insights by monitoring market activity through research, reports, articles and customer dialogue in a timely manner to help drive customer education and engagement.

  • Lead marketing engagement programs and trade activities (events, campaigns, promotional items and merchandising) across multiple formats to maximize sales, drive growth and profitability.

  • Analyze ROI on all customer market activities and outline key areas of opportunity with a continuous improvement mindset.

  • Leverage automation and analytics tools to increase customer engagement and drive sales.

  • Evaluate and optimize lead generation and CRM, including marketing-to-sales process improvement.

Preferred Education & Experience:

  • College/university degree in business administration, marketing, communications or equivalent experience in a sales/marketing and/or communications department.

  • A seasoned professional with experience in marketing and communications project management and tactical implementation.

  • Proven project management skills and experience.

  • Excellent written and verbal communication skills - communicates effectively and professionally.

  • 6-7+ years’ of Industry and/or B2B experience in category management, brand management, trade marketing, or sales considered an asset.

  • 5 years demonstrable success in similar roles looking at progressive advancements in role and responsibility including managing budgets and growing revenue.

  • Strong ability to monitor, analyze and interpret online campaign metrics.

  • Experience working with Google Analytics required.

  • Experience working with Salesforce and Pardot preferred.

  • Up-to-date marketing, advertising and communication industry knowledge.

  • Passion for marketing, brand building and ability to articulate a compelling narrative.

  • Understanding industry trends and approaches.

  • MBA preferred but not required.

Apply now!