Personal Banking Advisor Job in Toronto for Alterna |

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Personal Banking Advisor

September 22 2020
Industries Bank, Insurance, Financial services
Categories Bank, Insurance, Financial Services
Toronto, ON

Scope of Position

The Personal Banking Advisor (PBA) is responsible for managing and building an assigned book of business made up primarily of members with identified multifaceted needs. The PBA ensures that all of the member's financial needs are being met by the most appropriate resource within Alterna, and has overall responsibility/accountability for the relationship. Through proactive relationship management, the PBA retains and grows the book by increasing the share of member business by using all of Alterna’s products and services including both credit and investment solutions.

Key Responsibilities

  • Manages an assigned portfolio of members using financial planning concepts, advisory and relationship tools to meet all members' complex credit/investment needs
  • Establishes regularly scheduled contacts with members/clients to establish relationships that will identify members' needs
  • Keeps files on member relationships that include member's financial goals and PBA plan of action to assist the member/client in meeting those goals
  • Is the branch liaison with Wealth Management and Small and Medium Enterprise (SME) representatives/team
  • Manages assigned member portfolio jointly with other specialists in Alterna i.e. Wealth Management and/or SME
  • Provides financial advice using some financial planning tools (e.g. cash-flow and credit management)
  • Acts as a mentor for less experienced staff under the guidance of the Branch Manager
  • Acts as the branch centre of expertise on the use of financial calculators, complex credit and managed portfolio solutions
  • Maintains strong relationships with alliance partners
  • Deals with referrals when deemed necessary based on the complexity of the members/clients requests

Expectations / Outcomes

  • High member satisfaction among assigned book of business as measured by retention statistics, new sales growth goals, referrals to wealth advisors and transfer of High Value accounts to Investment Advisors.
  • Increase in portfolio value
  • Increase in member profitability
  • Referrals to IA for complex investment portfolios and SME for complex Small and Medium enterprise needs
  • Identify and duly note any exceptions to policy and procedures when recommending approval for credit


  • Branch and other departments staff
  • Internal and External partners
  • Members
  • Centers of Influence (lawyers, Real estate Agents, Accountants) etc.
  • Branch Management
  • Mutual Fund Manager
  • Mutual fund reps and IA’s


Education / Certification / Experience

  • Post secondary education combined with 5 years related experience in a financial institution or an equivalent combination of education and experience
  • A minimum 3 years credit experience including analysis and knowledge of underwriting
  • CSC or IFIC course completed with ability to be licensed immediately
  • CFP or PFP designation or currently in progress
  • At a minimum 2 years of financial advisory experience and demonstrated relationship building experience
  • Proven track record in sales

Knowledge / Skills

  • Extensive knowledge of processing/procedures of complex products including deposits, investments, loans and mortgages
  • Sound knowledge of various computer applications including Excel, Word etc
  • Very detailed knowledge and ability to demonstrate sales management techniques
  • Developed writing skills sufficient to communicate detailed factual information to members and various department or partners
  • Sound lending judgment
  • Excellent problem solving skills to systematically identify analyze and resolve complex member issues/problems
  • Excellent interpersonal and communications skills


  • Member/Client Centricity-Evaluates and adapts service delivery to promote excellence
  • Continuous Learning & Agility-Seeks to improve and maintain personal effectiveness in high demand situations
  • Teamwork-Fosters teamwork
  • Achievement Orientation-Continually improves personal performance
  • Adaptability-Adapts to large, complex and/or frequent changes
  • Decision Making & Problem Solving-Makes complex decisions in the absence of policies and guidelines
  • Impact & Influence-Influences through linking with other initiatives
  • Initiative-Addresses opportunities to enhance and advance organizational goals
  • Sales Process-Creates and fosters Alterna’s sales culture
  • Professional/Technical Expertise-Demonstrates expert knowledge as relates to the job’s role

About the Alterna Financial Group

Alterna Savings and Credit Union Limited (Alterna) has been the Good in Banking for 111 years!

Alterna has grown from its humble beginnings to be the second largest credit union in Ontario, and one of the Top 10 in Canada, with over $8 billion in assets under management and more than 167,000 members and a network of 35 branches across Ontario. The impressive growth throughout the years stems not only from merging with other credit unions, but also from significantly gaining new retail, business and not-for-profit members as people recognize Alterna’s philosophy of putting members first.

Known for its fast-paced environment, Alterna is viewed as a trailblazer in the industry. Led by a CEO with a passion for innovation, Alterna was the first credit union to introduce a digital bank and the first to offer a fully digital end-to-end mortgage through its wholly-owned subsidiary, Alterna Bank.

Alterna is proud of its long history of helping communities thrive. It shared its success in 2018 by donating more than $1 million to the community and, in partnership with employees, contributed 11,300 volunteer hours. Its flagship Community Micro Finance Program also helps underrepresented groups. Since inception, the program has disbursed more than $5 million in impact loans and helped change the lives of more than 1,000 participants and their families.

Alterna is also extremely proud of its corporate culture. With a workforce of more than 600 employees, Alterna is honoured to be recipient of prestigious employer awards, including the National Capital Region’s Top Employers and Aon’s Best Employers (Platinum level) awards.

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*At Alterna, we offer a competitive total rewards program and an opportunity to truly make a difference. If you put people first and value excellence and integrity, we hope you'll apply!

* Although we appreciate all applicants, preference will be given to candidates who most closely meet the qualifications, key skills and competencies outlined above.

* Alterna is compliant with the Ontarians with Disabilities Act. If you have a disability, please contact the recruiter to let us know how we can accommodate you.