Public Relations Manager

Public Relations Manager

Do you want to…

• Work for the #1 City Hotel in Canada
• Be part of an exceptional team
• Elevate your career with an international luxury brand
• Take advantage of global perks and privileges and attractive benefits package?

Then you might be our next Public Relations Manager

Hotel Overview: Fairmont Pacific Rim – Vancouver’s definitive luxury hotel – was rated the World’s Best Business Hotel by Condé Nast Traveler readers and the #1 City hotel in Canada by Travel + Leisure. This ultramodern downtown hotel offers unobstructed mountain and harbour views, combining the best of the Pacific Rim in its architecture, décor and culinary offerings.

Summary of Responsibilities:
Reporting to the Director of Marketing & Communications you will provide daily support and be a contributing member of an extraordinary Communications Team. Responsibilities and essential job functions include but are not limited to the following:

SUMMARY OF RESPONSIBILITIES:

• In conjunction with the Director of Marketing & Communications develop communication strategies and public relations programs within the hotel to local/regional/national/international press outlets, leverage existing and building upon new relationships to ensure proactive media programs, and developments with new publications, broadcast and digital platforms to extend the brand and support hotel’s revenue generation goals.
• Assist the Director of Marketing & Communications to develop and maintain a local crisis communication program
• In conjunction with the Director of Marketing & Communications serve as the primary contacts in the hotel for the media, industry partners and the community.
• Assist as required and in collaboration with the Director of Marketing & Communications as a member of the Core crisis management team.
• Manage all hotel brand and philanthropic partnerships and promote environmental and social initiatives within the community, while raising the profile of both the hotel and the brand.
• Generate new and traditional media initiatives.
• Develop and execute earned media PR programs to support marketing initiatives.
• Work with corporate PR to develop and execute brand initiatives.
• Write and disseminate press kits, releases, editors’ advisories, calendar listings.
• Advise and provide council on marketing and advertising copy, program briefs, providing editing for brand consistency.
• Update PR newsroom and keep corporate PR and agencies informed of all news.
• Develop and build positive relationships with local media and industry partners in key markets.
• Manage all media driven events from plan development, budget management, program flow, and implementation with internal and external stakeholders, ensuring all event deliverables are met on time and within budget.
• Facilitate crisis communications leadership, and media training to hotel executive team, crisis team, and colleagues as needed.
• Advise on messaging and content for hotel internal communication vehicles.
• Provide writing and editing support to executive and Talent & Culture teams, such as preparing executive commentary, speeches, key notes and other communications materials for senior executives for interactions with staff, and key stakeholders as required.
• Develop PR strategies that align with employee engagement and community relations activities.
• Monitors the public environment and perspective, applying insights strategically, and providing solutions should issues arrive that may impact reputation.
• Develop and maintain all media lists and contact information.
• Maintain an up-to-date photo and video library, including a photographic record of all media and special events.
• In conjunction with the Director of Marketing & Communications pro-actively organize media visits and familiarization trips to targeted media outreach/entertaining as needed.
• Work with tourism and airline partners where appropriate.
• Seek product placement/broadcast/film opportunities to leverage new and existing brand partnership opportunities.
• Extend brand reach with non-traditional marketing and media partnerships.
• Support to the Director of Marketing & Communications to leverage advertising and marketing programs.
• Submit monthly media measurements reports to Corporate PR, DOSM and General Manager.
• Provide strategic direction and align corporate and hotel objectives.
• Assist with creation and administration of branded programs (provide feasibility and operational perspective).
• Pitch innovative and creative stories to garner media exposure.