Senior Paid Search & Social Media Marketing Specialist (ppc Specialist) Job in Guelph for Intrigue |

Senior Paid Search & Social Media Marketing Specialist (ppc Specialist)

September 28 2022
Industries Marketing, Advertising, PR and related
Categories Digital, Media, Graphic Arts, Marketing, Communications, Public Relations
Guelph, ON

Senior Paid Search & Social Media Marketing Specialist (PPC Specialist)

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About You

You are a PPC ace and your specialty is driving results for businesses through paid search & social media advertising. You’re always thinking of how to best manage and optimize PPC marketing campaigns across multiple platforms and in a variety of industries to maximize results.

As a problem solver, you enjoy creating captivating ads to drive conversions from your target audience and digging deeper into data to optimize your strategy and run successful ad campaigns.

You are comfortable managing a roster of ongoing client campaigns and you are creative, detail-oriented, and hungry for success.

The Role

As a Senior Paid Search & Social Media Marketing (PPC) Specialist, we’ll look to you to create and run high-performing paid campaigns using Facebook & Instagram Ads, Google Ads, and more! You will work with clients across a variety of industries to meet the client’s goals, create campaigns that align with their brand, and follow best practices for paid campaigns for each platform.

This position is open to residents of Canada that are available to work during Intrigue’s core hours of operation (8:30 am to 4:30 pm EST). Intrigue allows team members to work fully remotely, come into the office every day, or find a personal balance that works for your lifestyle & schedule. Intrigue is a collaborative, hybrid workplace.

Here’s what that looks like:

Create new strategies:

  • Create, write, and scope out fully integrated strategies, including ad spend recommendations, for high performing, results-oriented campaigns
  • Collaborate with our Content Marketers, Designers, Web Developers, Project Managers, and Account Managers, to make sure strategies align to hit the client’s goal
  • Work with clients to run strategy review sessions

Manage PPC campaigns:

  • Work in existing accounts to improve their performance
  • Account setup, conversion tracking & event set up, audience creation & management, campaign creation, keyword & competitive research, and creative ad copywriting
  • Collaborate with Team Members and meet with clients as needed

Optimize & report on the performance of your campaigns:

  • Manage & monitor client accounts, including ad spend budgets
  • Define and meet key performance targets
  • Analyze performance and apply optimization strategies and techniques
  • Look for new opportunities
  • Report and analyze data in Google Ads and Facebook Insights and cross-analyze with data in Google Analytics to provide key insights and recommendations on campaign performance
  • Ensure proper conversion tracking, attribution, and consistency across websites and platforms
  • Use tools such as Optmyzr and Morphio to inform and support optimization and reporting duties

You will support the team lead with additional projects, including building processes and training documents.

What we’re looking for:

Our Senior Search & Social Media Marketing Specialist will come to us with 5+ years of experience working in Facebook Ads and Google Ads, all relevant and up-to-date certifications, strong copywriting skills, and experience working in Google Analytics.

Here are additional skills we’re looking for you to have:

  • Experience in optimizing accounts to improve performance
  • Experience creating strategies (including ad spend budgets), implementing and optimizing them to produce results
  • Proven skills in ad copywriting
  • A creative mindset to create high-performing ads
  • Experience using Facebook Ads and Business Manager
  • Strategic mindset with a demonstrated ability to analyze data
  • Leadership & proactive problem-solving skills
  • Experience with landing page development (WordPress and Unbounce) and conversion rate optimization (CRO) is an asset

Apply Now

Intrigue Media Solutions Inc. is an equal opportunity employer that supports and promotes equality, diversity, and inclusion. As an organization, we will accommodate any needs under the Canadian Charter of Rights and Freedom, Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. If requested, our hiring processes will be modified to remove barriers to accommodate those with disabilities. Should any applicant require accommodation through the application or recruitment process, please contact our Human Resources team at or call us at and the appropriate accommodations will be made.

Apply now!