Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Sr. Analyst, Insights, News & Entertainment - 12 Month Contract Who We're Looking For We are looking for a skilled Sr. Analyst to join the Consumer Insights team at Rogers Sports & Media, supporting our News & Entertainment brands. This team is essential to empowering our core brand and product teams with data-driven insights and analytics, driving strategic initiatives across performance reporting, brand tracking, custom analyses, and qualitative insights. As we look toward 2025 and beyond, we’re excited to expand our efforts in digital optimization, experimentation, and personalization.

In this role, you’ll lead driving data initiatives for our digital assets across multiple platforms such as Citytv+, and custom research projects that uncover audience behaviour and brand perception across News & Entertainment brands. You’ll collaborate with iconic brands like Citytv, CityNews, Bravo, Discovery, HGTV, etc. and a diverse portfolio of music and news radio stations nationwide along with our Seekr app. This dynamic role allows you to combine your analytical expertise and passion for media, making a direct impact on the success of some of Canada’s leading news and entertainment brands.

What You'll Do

• Drive insights and analytics initiatives for our digital products (Citytv+ Direct to Consumer, Citytv+ Amazon Prime Video, CityNews 24/7, upcoming digital service) and create performance/insights reports that deliver impactful and actionable insights that support the business goals and priorities.
• Lead impactful brand tracking and custom research initiatives, partnering closely with Marketing, Sales, and Content/Brand teams to fuel data-backed strategies, and collaborate on establishing performance reports that deliver 360-degree insights across platforms and key brand metrics, keeping stakeholders informed and aligned.
• Partner with digital data implementation teams to ensure seamless capture and reporting of key digital metrics, enhancing the quality and impact of insights delivered across the organization.
• Collaborate with and consult cross-functional News & Entertainment teams, offering insights and recommendations that shape marketing strategies, digital content, product evolution, and content optimization.
• Develop insightful audience profiles, covering demographics, media behaviors, and psychographics, empowering brand, marketing, and content teams to execute targeted, effective strategies.
• Craft compelling, data-rich reports that bring insights to life and support smart, strategic decision-making across the business units.
• Lead market trend analyses by combining internal data and third party/syndicated data sources, sharing timely, actionable insights with insights teams and key stakeholders to stay ahead of industry shifts.

What You Bring

• Experience with digital analytics tools (Adobe Analytics, Google Analytics), with foundational knowledge in streaming data reporting, digital insights generation, and web analytics implementation.
• Proven experience in consumer research roles, covering online research methods, brand tracking, questionnaire design, cross-tab analysis, sampling techniques, and project management.
• Experience with data visualization tools (e.g., Power BI, Numeris), linear media tools (e.g., Numeris, Nielsen), and data mining techniques (SQL or Python) considered valuable assets.
• Advanced data analysis skills, with expertise in tools like Excel, SPSS, Q software, or R, and experience in qualitative research methods (e.g., focus groups, in-depth interviews) as a plus.
• Exceptional communication and presentation skills, including storytelling, data visualization, and clear reporting, with the confidence to present and engage in Q&A with cross-functional teams.
• Strong curiosity and adaptability, thriving in both collaborative and independent work environments.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role. Schedule Full time

Shift Day

Length of Contract 12 Months

Work Location 1 Mount Pleasant (083), Toronto, ON

Travel Requirements None

Background Check(s) Required

Posting Category/Function Marketing & Marketing Research / Analysis

Requisition ID 330660

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance. At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ .

Posting Notes Rogers Sports & Media