Recipe Unlimited Corporation is Canada’s leading full service restaurant company. Home to such iconic brands as Swiss Chalet, Harvey’s, St.Hubert, The Keg, Montana’s, Olive Garden Canada, Bier Markt, East Side Mario’s, The Landing Restaurant Group, New York Fries, The Pickle Barrel & Catering, State & Main, Elephant and Castle, Original Joe’s, Fresh Kitchen + Juice Bar, The Burger’s Priest, Blanco Cantina and Anejo. With this diverse portfolio of restaurants our Home Office Teammates have the opportunity to work on a wide variety of some of the most popular, well-loved brands in Canada. Variety isn’t the only thing we offer – we are passionate about our industry, we celebrate and support diversity of thought, we are innately curious and encourage our Teammates to take ownership. Above all else, we believe in doing the right thing for our people, our communities and our planet.

Reporting to the Director, Marketing, this cross-functional teammate will assist in the design, and execution of 3-year LTO & program calendar, in-restaurant merchandising, menu and pricing changes, local restaurant marketing initiatives, brand budgets and special programs (including our Kids program!) for one of Canada’s most iconic restaurant Brands.

Since 1987, we've been serving up delicious, hearty Italian meals with a fun and welcoming atmosphere. We believe great Italian food should be abundant and accessible every day, bringing families together to Mangia! Mangia! So come on in, say CIAO, and enjoy a little taste of Italy in every bite!

What you will do in this role:

• Execute our 3-year marketing calendar and planning, working with Director of Marketing and, cross-functional teammates, and external agencies
• Execute and key cross-functional limited-time offering programs
• Responsible for in-restaurant merchandising for the brand to drive Average Guest Check (trial, upsells, and add-ons), by optimizing menu design, printed and digital takeout boards, in-restaurant handouts, table toppers, window clings, flags, banners, and more
• Measure and report on brand, financial, and guest sentiment results for key programs, menu items, and seasonal events - and mine for actionable insights!
• Execute all brand pricing changes with support from other members of the Marketing Team
• Execute and lead all local restaurant marketing initiatives supporting the franchise network build and drive guest traffic
• Lead our best-in-class kids programming with oversight from Director of Marketing
• Project manage East Side Mario’s food and beverage product innovation, with the Executive Chef and Operations Team, to ensure menu strategy and testing pipeline is aligned with brand objectives
• Lead invoicing and daily budget management in support of the Director of Marketing
• Stay up to date on restaurant marketing trends, food news, and best-practices, and frameworks used to drive sales, guest traffic, and franchisee profitability

What we are looking for from you:

• University Degree, BBA, BCom preferred
• Minimum 4 years of Marketing experience
• Minimum 2 years in a role with cross-functional project or program management experience
• Strong ability to organize, plan, and prioritize
• Passion for leadership, including inspiring project teams and stakeholders towards a common goal
• A positive team player who is ready to roll up their sleeves and lend a helping hand
• Strong communication skills (oral, written, presentation) in a fast-paced environment
• Strong analytical skills, can mine data for actionable insights
• Bonus points for experience in food, beverage, restaurant, or foodservice industry

What’s in it for you?

• Flexible/Hybrid work environment
• You’d be joining a close-knit, innovative team of creative and energetic go-getters
• You’d be a part of Canada’s largest full-service restaurant company that leads the industry in size and innovation
• 20% associate discount dining card and monthly dining allowance valid at participating Recipe brands
• A welcoming, fun and safe work environment founded on respect
• Career advancement opportunities with a company that owns some of Canada’s most iconic restaurant brands
• Industry-leading benefits, wellness programs, and total rewards programs

Recipe is committed to providing a diverse, equitable and inclusive workplace. Celebrating people, being passionate and curious, owning it, and doing the right thing are the values that guide how we build our teams, support our franchisees and create a company that unlocks the full potential of everyone.

Recipe is dedicated to providing accommodations in accordance with applicable human rights and accommodation legislation. For individuals that require accommodations please contact recruit@recipeunlimited.com