250 Yonge Street Toronto Ontario,M5B 2L7

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts—representing more than half of Canadian households. Collectors earn Reward Miles at more than 300 leading Canadian, global, and online brands, and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO), Canada’s oldest bank and the 8th largest in North America, serving more than 12 million customers globally.

Role Overview

Reporting to the Marketing Manager – Collector Engagement, the Marketing Specialist will play a key role in executing the Collector Lifecycle Marketing Strategy. This includes both promotional and content-based initiatives across channels such as email, mobile, and web. The role involves collaborating with cross-functional teams to deliver campaigns that drive engagement and align with program KPIs.

Responsibilities:

• Execute marketing programs across owned and paid channels throughout the collector lifecycle.
• Drive creative development and collaborate with internal teams to produce compelling campaigns aligned with lifecycle goals.
• Manage workflows and timelines across multiple teams and partners (internal and external).
• Analyze campaign performance data, share insights, and recommend optimizations.
• Ensure precision and attention to detail in all campaign materials to maintain integrity and enhance the collector experience.
• Support strategic initiatives, change management, and process improvements.
• Build strong relationships with internal and external stakeholders to ensure alignment.
• Conduct independent analysis to resolve strategic issues and provide actionable recommendations.
• Monitor performance against plans and objectives, escalating issues as needed.

Qualifications

• 3–5 years of relevant experience and/or certification in marketing or related field.
• Degree/diploma in marketing, advertising, or communications.
• Strong knowledge of core marketing disciplines.
• Experience working on multi-channel initiatives and across various stages of the customer lifecycle.
• Skilled in delivering insights and recommendations.
• Comfortable presenting in small and large settings.

Skills

• Communication: Excellent verbal and written skills.
• Collaboration: Ability to work effectively in multi-disciplinary teams.
• Analytical: Strong problem-solving and data analysis capabilities.
• Influence: Ability to drive alignment and decision-making.
• Project Management: Skilled in managing workflows, timelines, and cross-functional collaboration.
• Data Analysis & Reporting: Ability to analyze campaign performance and provide actionable insights.
• Creative Development: Experience driving creative campaigns and contributing to ideation.
• Strategic Thinking: Ability to support initiatives and propose innovative solutions.

Salary:

$45,500.00 - $84,500.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.