This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Why WestJet

Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success. Join us, this is where your career story takes off.

Overview of role

The Guest Retention & Engagement team oversees email, website, mobile app and other owned channel content marketing for WestJet. Why is this important? This role is the electronic messaging voice of WestJet. It represents our brand in millions of direct interactions with guests. These interactions can be everything from enticing promotional offers that start guests dreaming about their next tropical getaway, to providing them critical information about their upcoming travels or Rewards membership. This is a specialized role requiring a combination of marketing and technical skills, and a very strong background in creating digital marketing experiences. This role requires analytical skills to evaluate how campaigns are performing, and to be able to develop testing strategies to continuously optimize performance, across the owned channels. The Channel Strategist role includes the opportunity to join a strong team of passionate WestJetters within the Marketing team. Reporting to the Manager, CRM Ops and Enablement you will be accountable to support the creation and delivery of marketing campaigns across messaging channels. You understand email marketing best practices and have experience in applying them. You have utilized digital platforms that support automation, email marketing, omni-channel orchestration, and dynamic, personalized experiences with marketing automation technology.

Key Deliverables include

Creation and execution of email and multi-channel communication programs via Marketing Automation technology including setup of campaign in tool, QA/testing, execution and reporting, Analysis of current communications (marketing and transactional) and provides recommendations for improvement, Engage with support teams and agencies to develop any new templates or concepts required, Troubleshoot technical issues related to HTML templates, list segmentation, workflow configuration and other aspects of digital communication executions, as required. Reviews deliverability performance for communication systems and works with appropriate teams or partners to optimize, Stays up to date on and recommends marketing channel best practices for strategy, design and testing of digital campaigns including the channels of email, online display, social and push notifications, Support areas across WestJet in the development and execution of ad hoc emails. Includes support of Guest Relations, Guest Experience, Rewards, etc., Earns the confidence of key stakeholders through demonstrated success and strong relationships, becoming a trusted business partner, Learn – continuously. And help team members and stakeholders learn too!

Qualifications & Experience

Education: Education in Marketing or Communications considered an asset Experience: 2-4 years of marketing in a role focused on email or digital channel marketing Technical skills: Experience with an Email Service Provider, Marketing Automation system (preferably Adobe Campaign, Oracle Responsys or Salesforce Exact Target), and digital analytics platform (preferably Adobe Analytics). Ability to write technical requirements and liaise with IT and support teams during development and UAT. Marketing skills: Experience in Digital Marketing including channels of email, website, display, push messaging and in-app messaging. Strong understanding of database concepts and segmentation. Ability to identify audience segments and opportunities within. Knowledge of email deliverability best practices and how to apply them Business Acumen: Excellent communication and interpersonal skills with the capability of establishing respect and credibility through actions. The ability to work on multiple projects, meet deadlines and work well under pressure. Ability to work independently with minimal direction, while also functioning and contributing as part of a team. Proactive, energetic personality with an inquiring mind that can also work under tight deadlines. Fun: at WestJet we pride ourselves on our fun and friendly customer focus. We take our jobs seriously, but not ourselves.

The benefits of being a WestJetter

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer: A fun and friendly culture with colleagues who work together to win Travel privileges for you and your family, effective from your start date Savings and Benefit programs that are flexible to meet your specific needs Think we’re a great fit? Apply now!

About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our safety promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our commitment to diversity, equity and inclusion

We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply – even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at talent@westjet.com. We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us. For more information about everything WestJet, please westjet.com/aboutus.

If you wish to withdraw your application or request that your personal information be deleted, please contact us at talent@westjet.com.