WE'RE ON A JOURNEY TO CREATE A WORLD OF LOVE, CONFIDENCE AND BELONGING The ALDO Group has been on this journey for over 50 years. We believe that our passionate associates are at the heart of our success, and that with them we will lead into our future with kindness. The ALDO Group is committed to diversity and inclusion, not only now, but for the long term. We strongly encourage people who are Aboriginal, racialized, have disabilities, come from gender and sexually diverse communities and/or have intersectional identities to apply for employment with us. At ALDO Group, we will always strive to take steps to create a diverse and inclusive work environment that promotes equal opportunity and accountability.#FindYourFit Find Your Fit

• Recognition programs to showcase your talent!
• To be part of a company that takes a stand on issues affecting people, the environment, and our partners
• Purchase discount on merchandise sold in all our divisions.
• Family & Friends events with discounts on our products
• Gourmet Cafeteria & Coffee shop
• Subsidized public transportation and free parking
• On-campus gym with access to a trainer
• Flex schedules and telecommuting
• Attractive total compensation!

The Brand commercialization manager will lead commercialization efforts for the Call It Spring brand. The candidate will play a pivotal role in growing store traffic and conversion while portraying and driving the brand by leading the team responsible for the development, production & optimization of Call It Spring in-store brand experience. They will support the definition of the brand calendar, promotional strategy, manage the execution and the analysis of stores and promotion performance. The person will also play a key role within cross-functional initiatives collaborating with the e-Commerce team and the wider marketing team. The Brand Commercialization Manager will report to the Director, Brand & Commercialization.

Define the commercialization strategy and plan

• Collaborate with Call It Spring teams to build commercialization strategy
• Drive testing, reporting and performance analysis of brand activations, promotion performance as well as industry trends; develop recommendations accordingly (e.g., traffic drivers, promotional strategy and timing)
• Lead compilation of detailed project post mortems, reviewing key learning and process gaps
• Maintain thorough understanding of industry trends and competition in brick-and-mortar marketing
• Analyze existing processes and define best practices for future improvements
• Manage departmental budget & invoices

Develop and manage store activations to maximize traffic and conversion

• Define and manage store marketing calendar
• Develop & oversee execution of brand activations strategies based on brand stories, promotions & events
• Oversee all material print productions (in-store signage, GWP, etc.) & store communications
• Manage and optimize the brick-and-mortar locations, including campaign refreshes and Sales & Operations
• Collaborate with the Visual Merchandising & Buying team to define products commercialization strategies based on regional segmentation
• Collaborate with Real Estate & Store Planning for store openings & renovations
• Partner with Ecom & Brand team to optimize the cross-channel consumer journey
• Work closely with Brand team to build content that will optimize commercialization

Manage, develop and grow a high performance team

• Infuse team with analytical & workflow efficiency mindset
• Act as a mentor and coach to the Visual Merchandising & Brand Commercialization team

Requirements

• Bachelor’s degree in commerce or administration with a specialization in marketing
• Over 5 years of experience in a professional environment, including more than 2 years in leadership roles and managing retail brand activations within brick-and-mortar environment
• Proven leadership capabilities and strong analytical skills
• Excellent interpersonal skills and demonstrated ability to work effectively with cross functional teams
• Flexible and able to work with tight deadlines in a fast-paced environment
• Extremely organized & detail-oriented
• Autonomous, proactive, with the ability to take initiative
• Very strong Excel and PowerPoint skills