Note: This is a hybrid work position in Calgary Alberta and requires in-person collaboration at the WestJet Campus (22 Aerial Place NE) 3 days per week. This provides flexibility the remaining 40% of the work week. This hybrid work plan allows for critically important learning, collaboration and networking with our colleagues. Specific days in the office are agreed upon by the team.

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.

Join us, this is where your career story takes off.

Overview of role:

We have big plans at WestJet. If you care deeply about building amazing experiences, are endlessly curious, skilled at delivering a vision and aren’t afraid to challenge the status quo, we’d love you to help us bring those plans to life. We are looking for a Senior Product Owner to join our Digital Product Management team overseeing two data products: Guest 360 and Jarvis. Working alongside the Portfolio Manager and a talented group of Product Owners, Analysts, Developers, and Stakeholders, you’ll play a key role in building and executing digital strategy, supporting WestJet’s vision for innovation and data-driven excellence.

The ideal candidate is a champion for digital channel performance and has a strong understanding of data environments and data-centric products. They will have experience driving conversion and product engagement, excellent stakeholder management skills and a vision to grow the products reach and impact. This individual should exhibit a high standard of excellence, enjoy challenges, and demonstrate the ability to work in an agile environment.

In return, you’ll get to work with people who are:

• High performing and ambitious

• Data driven and UX obsessed.

• Social, welcoming, curious, and open

• Leaders who care deeply about your well-being, development, and success

Key deliverables include:

• Apply a data driven approach to define, prioritize, and validate the Product roadmap and backlog, using multiple data sources and customer insight (qualitative and quantitative) to continuously drive improvements.

• Lead a comprehensive Guest 360 data product that consolidates and unifies guest interactions from multiple data sources, creating a single, unique profile for each guest.

• Advance the Jarvis platform to extend usage to various business units, providing access to real-time data insights that will lead to empowered data driven decisions, evolving the product to meet WestJet’s broader Digital transformation goals.

• Collaborate with key stakeholders, including Executive Leadership to gather requirements and identify key data needs.

• Lead end-to-end Product initiatives including development of user flows and stories (with UX/Design), and ongoing optimization in an Agile manner using Scrum methodology, using research and discovery.

• Manage team deliverables and timelines related to projects, resolving conflicting priorities or removing scope where needed.

• Define key metrics for digital initiatives and projections/estimated impact while serving as champion on digital channel performance.

• Research, recommend and lead implementation, where applicable, and suggest enhancements based on analysis of competitive digital channels and industry trends

• Provide guidance and recommendations on how your products can support WestJet's strategy and vision

• Develop and manage relationships with business stakeholders to gather well-defined requirements in line with business objectives and manage expectations as well as gain sign off on deliverables

• Work with other departments (Marketing, Revenue Management, Experience Management, Customer Service, IT, etc) to identify and develop solutions for guest pain points and growth opportunities.

Experience and qualifications:

• 7+ years of experience working in digital or emerging technology
• A degree in Data Science, Computer Science, Information Technology, Business Analytics, or equivalent experience essential.
• Advanced degrees or certifications in data analytics, business intelligence, or digital transformation methodologies will be considered a strong asset.
• Must have a high-level knowledge or understanding of data environment
• Experience with Customer Data Platform or Airline Guest Data is an asset
• Experience managing responsive design with a large consumer footprint
• Experience working in and leading cross-functional teams in an agile environment
• Experience defining scope and managing key deliverables for large projects
• Experiene with Software development
• Sharp analytical and problem-solving skills, with a high level of attention to detail
• Excellent Stakeholder management
• Data centric mindset and vision to grow the product
• Excellent detailed written, verbal, presentation skills
• Proven experience in backlog grooming, user story development and prioritization
• A working history that shows a commitment to transparency, trust, and collaboration across all levels of seniority
• A love for education and learning about best-in-class practices, customer experiences, and industry
• Advanced knowledge in the following practices (preferred):
  • User Experience within responsive design
  • SCRUM/Agile Development
  • Web Analytics and KPIs
  • Project management
  • Principles of target markets and customer segments

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win

• Travel privileges for you and your family, effective from your start date

• Savings and Benefit programs that are flexible to meet your specific needs

Think we are a fit? Apply now!

About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Following integration with Sunwing in 2025, more than 14,000 WestJetters support nearly 200 aircraft and connect guests to more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.

As a major Canadian employer that includes WestJet Airlines, Sunwing Vacations Group and WestJet Cargo, the WestJet Group is Canada’s leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our Safety Promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our Commitment to Diversity and Inclusion

We embrace what makes us each unique, and what makes us uniquely WestJet – and that is our people. WestJet is committed to creating an inclusive workplace that celebrates our differences by way of diversity, equity, and inclusion. As an equal opportunity employer, we want to you bring your full self to work and feel appreciated for your contributions.

At WestJet, we welcome unique skills, experiences, and backgrounds - if you’re passionate and excited about this role, we encourage you to apply even if you do not meet every single qualification in the posting. We are committed to inclusivity, equity, and accessibility in the selection process. If you require an accommodation during the recruiting process, please let our Talent Acquisition team know.

We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.

For more information about everything WestJet, please visit WestJet.com.

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