Senior Manager, Global Marketing
Top Benefits
About the role
Accreditation Canada and Health Standards Organization (HSO) will not ask for personal information such as Social Insurance Numbers (SIN) or bank account information during the recruitment process via phone or email. If you receive such a request, it is not from Accreditation Canada or HSO. Applicants should always verify the legitimacy of such a communication and contact the organization directly through official channels to confirm. Terms: Full-time permanent
Salary (CAD): $98,000 to $115,300 annually This salary range reflects the expected starting salary based on qualifications and experience. This is not the full salary range for the position. Opportunities for growth within the full salary range are available in alignment with organizational policies and individual / organizational performance. The offer package provided to the successful candidate will be based on experience, qualifications and other relevant factors. Location: Remote in Canada
About The Role Health Standards Organization (HSO) is searching for an exceptional Senior Manager, Global Marketing who shares our passion for achieving quality health services for all. HSO works around the world (present in more than 40 countries) and identifies business opportunities to expand our markets in order to deliver quality health care for all.
As the Senior Manager, Global Marketing you will lead your team as you roll out the marketing vision across HSO by developing and executing the Enterprise marketing strategy. You will support the leadership team in promoting and advancing HSO and its affiliates brands and communicating our unique value proposition to our clients and stakeholders. This role is key in leading market research and competitive analysis developing product and content marketing strategies and overseeing corporate events.
Main Responsibilities
- Leading a high performing team of marketing and communications professionals.
- Staying on top of emerging trends, deepening corporate knowledge and strategizing to keep us ahead of the curve.
- Unlock competitive insights through analysis to ensure differentiated marketing campaigns.
- Developing corporate marketing strategies, as well as the coordination of product marketing and other corporate initiatives.
- Simplifying complex topics and conveying big ideas so they are widely and clearly understood.
- Building authentic and enduring relationships with staff, partners, and external stakeholders.
Must Have Qualifications
- University degree in Marketing, Communications or a related field. Master’s degree in a related field preferred.
- Minimum of 5 years of marketing and/or communications experience.
- Minimum of 5 years of progressive leadership experience.
- Strong track record of developing compelling and successful national and international integrated marketing campaigns.
- Strong background in developing and executing marketing strategies.
- Strong and demonstrated understanding of digital marketing trends, tools and techniques.
- Business/financial experience (including but not limited to budgeting, forecasting and tracking ROI).
- Proficient with CRM effectiveness.
- Exceptional English communication skills.
- Ability to collaborate effectively with cross-functional teams.
Desired Qualifications
- Have knowledge of, and experience in, health care sector and/or social marketing and communications.
- A natural ability to inspire confidence and partner with leadership at all levels, internal and external to the organization.
- Have experience building high performing and empowered teams.
- Public and private sector experience, including entrepreneurial or start-up experience.
- Have marketing experience in an international context.
- Project management experience (PMP or related certification is an asset).
- Have experience working with Net Promoter Score™ and related systems.
- Fluent in English and French. Other languages (Italian, Spanish, Arabic) are an asset.
What You Can Expect In Your First 30-90 Days:
- Complete our orientation program with other new hires to learn about HSO, our values of trust, inclusion, collaboration, innovation and learning, and our mission of quality improvement in healthcare and social services.
- Set your performance and learning objectives for the year in collaboration with your people manager.
- Meet regularly with your people manager to discuss your learning progression and alignment for your accountabilities.
- Contribute to monthly leadership group meetings that focus on planning and operational issues.
- Take on assigned initiatives or projects for your role.
What We Can Offer To You
- Hybrid work model.
- Competitive compensation and benefits, including a defined benefit pension plan.
- Time off programs, including office closure during last week of December.
- Professional development support.
- A culture that measures and values psychological safety, inclusion and engagement.
Who We Are And What We Do Health Standards Organization (HSO) and our affiliates Accreditation Canada (AC) and the Institute for Quality Management in Healthcare (IQMH) are global, not-for-profit organizations. Together, we develop standards and deliver assessment programs and quality improvement solutions that have been adopted in over 12,000 locations across five continents. Our people-centered programs and services have been setting the bar for quality across the health ecosystem for 65 years.
Join us toward a future that will lead to “Safer Care and A Healthier World.” Let’s follow a mission together, where we “empower and enable people around the world to continuously improve quality of care.”
HSO is committed to fostering a culture of inclusion, diversity, equity and access, where all employees feel respected and valued and have an equal opportunity to achieve success. We encourage applications from Indigenous Peoples, people from diverse races, ethnicities and/or religions, persons with disabilities, people from gender diverse communities and/or people with intersectional identities. Please let us know how we can support you throughout the recruiting process, including through the provision of accommodations on request.
We are also proud to have been named as one of the Top 100 National Capital Region’s Top Employers in 2022, 2023, 2024 and 2025.
About Health Standards Organization (HSO)
Health Standards Organization (HSO) and our affiliates are global, not-for-profit organizations united by a vision for safer care and a healthier world.
HSO develops standards, assessment programs and quality improvement solutions that have been adopted in over 12,000 locations across five continents.
All HSO standards are people-centred, evidence-based, relevant, and responsive to current and future needs. They are the foundation of our Assessment Programs and can be trusted to guide safe reliable care.
Senior Manager, Global Marketing
Top Benefits
About the role
Accreditation Canada and Health Standards Organization (HSO) will not ask for personal information such as Social Insurance Numbers (SIN) or bank account information during the recruitment process via phone or email. If you receive such a request, it is not from Accreditation Canada or HSO. Applicants should always verify the legitimacy of such a communication and contact the organization directly through official channels to confirm. Terms: Full-time permanent
Salary (CAD): $98,000 to $115,300 annually This salary range reflects the expected starting salary based on qualifications and experience. This is not the full salary range for the position. Opportunities for growth within the full salary range are available in alignment with organizational policies and individual / organizational performance. The offer package provided to the successful candidate will be based on experience, qualifications and other relevant factors. Location: Remote in Canada
About The Role Health Standards Organization (HSO) is searching for an exceptional Senior Manager, Global Marketing who shares our passion for achieving quality health services for all. HSO works around the world (present in more than 40 countries) and identifies business opportunities to expand our markets in order to deliver quality health care for all.
As the Senior Manager, Global Marketing you will lead your team as you roll out the marketing vision across HSO by developing and executing the Enterprise marketing strategy. You will support the leadership team in promoting and advancing HSO and its affiliates brands and communicating our unique value proposition to our clients and stakeholders. This role is key in leading market research and competitive analysis developing product and content marketing strategies and overseeing corporate events.
Main Responsibilities
- Leading a high performing team of marketing and communications professionals.
- Staying on top of emerging trends, deepening corporate knowledge and strategizing to keep us ahead of the curve.
- Unlock competitive insights through analysis to ensure differentiated marketing campaigns.
- Developing corporate marketing strategies, as well as the coordination of product marketing and other corporate initiatives.
- Simplifying complex topics and conveying big ideas so they are widely and clearly understood.
- Building authentic and enduring relationships with staff, partners, and external stakeholders.
Must Have Qualifications
- University degree in Marketing, Communications or a related field. Master’s degree in a related field preferred.
- Minimum of 5 years of marketing and/or communications experience.
- Minimum of 5 years of progressive leadership experience.
- Strong track record of developing compelling and successful national and international integrated marketing campaigns.
- Strong background in developing and executing marketing strategies.
- Strong and demonstrated understanding of digital marketing trends, tools and techniques.
- Business/financial experience (including but not limited to budgeting, forecasting and tracking ROI).
- Proficient with CRM effectiveness.
- Exceptional English communication skills.
- Ability to collaborate effectively with cross-functional teams.
Desired Qualifications
- Have knowledge of, and experience in, health care sector and/or social marketing and communications.
- A natural ability to inspire confidence and partner with leadership at all levels, internal and external to the organization.
- Have experience building high performing and empowered teams.
- Public and private sector experience, including entrepreneurial or start-up experience.
- Have marketing experience in an international context.
- Project management experience (PMP or related certification is an asset).
- Have experience working with Net Promoter Score™ and related systems.
- Fluent in English and French. Other languages (Italian, Spanish, Arabic) are an asset.
What You Can Expect In Your First 30-90 Days:
- Complete our orientation program with other new hires to learn about HSO, our values of trust, inclusion, collaboration, innovation and learning, and our mission of quality improvement in healthcare and social services.
- Set your performance and learning objectives for the year in collaboration with your people manager.
- Meet regularly with your people manager to discuss your learning progression and alignment for your accountabilities.
- Contribute to monthly leadership group meetings that focus on planning and operational issues.
- Take on assigned initiatives or projects for your role.
What We Can Offer To You
- Hybrid work model.
- Competitive compensation and benefits, including a defined benefit pension plan.
- Time off programs, including office closure during last week of December.
- Professional development support.
- A culture that measures and values psychological safety, inclusion and engagement.
Who We Are And What We Do Health Standards Organization (HSO) and our affiliates Accreditation Canada (AC) and the Institute for Quality Management in Healthcare (IQMH) are global, not-for-profit organizations. Together, we develop standards and deliver assessment programs and quality improvement solutions that have been adopted in over 12,000 locations across five continents. Our people-centered programs and services have been setting the bar for quality across the health ecosystem for 65 years.
Join us toward a future that will lead to “Safer Care and A Healthier World.” Let’s follow a mission together, where we “empower and enable people around the world to continuously improve quality of care.”
HSO is committed to fostering a culture of inclusion, diversity, equity and access, where all employees feel respected and valued and have an equal opportunity to achieve success. We encourage applications from Indigenous Peoples, people from diverse races, ethnicities and/or religions, persons with disabilities, people from gender diverse communities and/or people with intersectional identities. Please let us know how we can support you throughout the recruiting process, including through the provision of accommodations on request.
We are also proud to have been named as one of the Top 100 National Capital Region’s Top Employers in 2022, 2023, 2024 and 2025.
About Health Standards Organization (HSO)
Health Standards Organization (HSO) and our affiliates are global, not-for-profit organizations united by a vision for safer care and a healthier world.
HSO develops standards, assessment programs and quality improvement solutions that have been adopted in over 12,000 locations across five continents.
All HSO standards are people-centred, evidence-based, relevant, and responsive to current and future needs. They are the foundation of our Assessment Programs and can be trusted to guide safe reliable care.