Top Benefits
About the role
Director of Sales – Dimensional Lumber & Assembled Packaging
On-site with Regular on the Road customer visits (Ontario | ✈ Travel: 40–60% | Full-Time | Senior Leadership
About Weston Forest
Weston Forest is one of North America’s leading full-service distributors and remanufacturers of softwood & hardwood lumber and specialty panel products. We proudly serve industrial, OEM, construction, and distribution customers across the continent.
Today, Weston Forest is in the midst of an exciting transformation . We are evolving our business to focus on value-added and assembled product solutions , while strengthening our core lumber and packaging offerings. This is a pivotal moment — and we are looking for a proven sales leader to help us shape the future.
The Opportunity
We are seeking an experienced, visionary Director of Sales to provide strategic leadership and direction during this critical transformation period. This role will oversee revenue growth, margin performance, and market expansion , while building a customer-first, high-performance sales culture .
As a key member of the Canadian sales leadership team, you will:
- Lead the transition of our sales organization into a solutions-focused, growth-driven model .
- Champion Weston Forest’s bundled lumber and packaging solutions , positioning us as a trusted partner for industrial and OEM clients.
- Develop and execute multi-year growth strategies into the assembled products segment, ensuring Weston Forest remains competitive and innovative.
- Build organizational capability, mentor future leaders, and drive a culture of accountability and excellence.
This is not a maintenance role — it is a transformational leadership opportunity for a leader who thrives on growth, change, and impact.
What You’ll Do
- Define and execute a sales transformation roadmap aligned to Weston Forest’s growth strategy.
- Oversee achievement of revenue, gross margin, and new market goals .
- Build, coach, and scale a high-performing sales organization .
- Forge strong partnerships with senior-level customers and industry stakeholders .
- Collaborate with Marketing, Operations, and Supply Chain to align customer needs with business capabilities.
- Act as a strategic partner to executive leadership , influencing corporate direction.
What You Bring
- 12–15+ years of progressive sales leadership, with 5+ years at Director or senior management level .
- Proven success leading transformation or scaling sales organizations in wood products, lumber, packaging, or related B2B industries.
- Track record of driving revenue and margin growth during times of change.
- Strong financial acumen and pricing strategy .
- Ability to inspire, coach, and retain top talent while shaping a high-performance culture.
- Excellent executive presence and communication skills, with confidence engaging at the C-suite level.
- Bachelor’s degree in Business, Sales, or related discipline (MBA preferred).
Why Join Weston Forest?
- Be part of a transformational growth journey at a respected industry leader.
- Opportunity to build and shape a sales organization for the future.
- Entrepreneurial culture that rewards initiative, innovation, and results .
- Competitive compensation, executive-level incentives, and benefits.
- A leadership role where your vision and expertise will have a direct and lasting impact .
Ready to Lead Change?
If you are an experienced sales leader who thrives in times of growth and transformation, this is your opportunity to make your mark and help shape the future of Weston Forest.
About Weston Forest Products
Weston Forest is a leading distributor and remanufacturer of softwood & hardwood lumber and specialty panel products, serving North America’s industrial and construction sectors.
Weston Forest originated as a family business in 1953. Today we are a vital and dynamic organization, repeatedly recognized by Deloitte as one of Canada’s Best Managed Companies, recipient of the Canadian Business Excellence Awards for Private Businesses, and winner of Waterstone Canada’s Most Admired Corporate Cultures Award. Weston Forest is certified as a Great Place to Work®!
Our culture is one of personal growth, continuous improvement, and opportunity. It is vibrant, informal, and inclusive. We live by our brand promise: “YOU’LL LOVE DOING BUSINESS WITH US”.
Our Vision: To be the right partner for our employees, our customers, and our suppliers.
Our Core Values: • Entrepreneurial organization committed to continuous improvement • We do what we say • Inspiring personal and professional growth • Your success is our success • More than just a place to work • Results matter, but people matter more
Top Benefits
About the role
Director of Sales – Dimensional Lumber & Assembled Packaging
On-site with Regular on the Road customer visits (Ontario | ✈ Travel: 40–60% | Full-Time | Senior Leadership
About Weston Forest
Weston Forest is one of North America’s leading full-service distributors and remanufacturers of softwood & hardwood lumber and specialty panel products. We proudly serve industrial, OEM, construction, and distribution customers across the continent.
Today, Weston Forest is in the midst of an exciting transformation . We are evolving our business to focus on value-added and assembled product solutions , while strengthening our core lumber and packaging offerings. This is a pivotal moment — and we are looking for a proven sales leader to help us shape the future.
The Opportunity
We are seeking an experienced, visionary Director of Sales to provide strategic leadership and direction during this critical transformation period. This role will oversee revenue growth, margin performance, and market expansion , while building a customer-first, high-performance sales culture .
As a key member of the Canadian sales leadership team, you will:
- Lead the transition of our sales organization into a solutions-focused, growth-driven model .
- Champion Weston Forest’s bundled lumber and packaging solutions , positioning us as a trusted partner for industrial and OEM clients.
- Develop and execute multi-year growth strategies into the assembled products segment, ensuring Weston Forest remains competitive and innovative.
- Build organizational capability, mentor future leaders, and drive a culture of accountability and excellence.
This is not a maintenance role — it is a transformational leadership opportunity for a leader who thrives on growth, change, and impact.
What You’ll Do
- Define and execute a sales transformation roadmap aligned to Weston Forest’s growth strategy.
- Oversee achievement of revenue, gross margin, and new market goals .
- Build, coach, and scale a high-performing sales organization .
- Forge strong partnerships with senior-level customers and industry stakeholders .
- Collaborate with Marketing, Operations, and Supply Chain to align customer needs with business capabilities.
- Act as a strategic partner to executive leadership , influencing corporate direction.
What You Bring
- 12–15+ years of progressive sales leadership, with 5+ years at Director or senior management level .
- Proven success leading transformation or scaling sales organizations in wood products, lumber, packaging, or related B2B industries.
- Track record of driving revenue and margin growth during times of change.
- Strong financial acumen and pricing strategy .
- Ability to inspire, coach, and retain top talent while shaping a high-performance culture.
- Excellent executive presence and communication skills, with confidence engaging at the C-suite level.
- Bachelor’s degree in Business, Sales, or related discipline (MBA preferred).
Why Join Weston Forest?
- Be part of a transformational growth journey at a respected industry leader.
- Opportunity to build and shape a sales organization for the future.
- Entrepreneurial culture that rewards initiative, innovation, and results .
- Competitive compensation, executive-level incentives, and benefits.
- A leadership role where your vision and expertise will have a direct and lasting impact .
Ready to Lead Change?
If you are an experienced sales leader who thrives in times of growth and transformation, this is your opportunity to make your mark and help shape the future of Weston Forest.
About Weston Forest Products
Weston Forest is a leading distributor and remanufacturer of softwood & hardwood lumber and specialty panel products, serving North America’s industrial and construction sectors.
Weston Forest originated as a family business in 1953. Today we are a vital and dynamic organization, repeatedly recognized by Deloitte as one of Canada’s Best Managed Companies, recipient of the Canadian Business Excellence Awards for Private Businesses, and winner of Waterstone Canada’s Most Admired Corporate Cultures Award. Weston Forest is certified as a Great Place to Work®!
Our culture is one of personal growth, continuous improvement, and opportunity. It is vibrant, informal, and inclusive. We live by our brand promise: “YOU’LL LOVE DOING BUSINESS WITH US”.
Our Vision: To be the right partner for our employees, our customers, and our suppliers.
Our Core Values: • Entrepreneurial organization committed to continuous improvement • We do what we say • Inspiring personal and professional growth • Your success is our success • More than just a place to work • Results matter, but people matter more