Overview:

The VP AWS Partner Sales & Marketing is responsible for owning, strengthening, and scaling Adastra’s strategic partnership with Amazon Web Services. This leader drives AWS‑aligned go‑to‑market (GTM) initiatives, deepens executive relationships, accelerates co‑sell performance, and ensures Adastra maximizes its participation across AWS partner programs, competencies, and specializations.

They serve as the senior‑most representative of Adastra within the AWS ecosystem, ensuring strong visibility, proactive field engagement, and measurable revenue, certification, and workload‑migration impact.

**Primary Location:**Across Canada

**Work Model:**Hybrid

**Employment Type:**Permanent Full-Time

**Vacancy Status:**Backfill

RESPONSIBILITIES

• Own and execute the North America AWS partnership strategy aligned with Adastra’s Cloud, Data, and AI priorities
• Build andmaintain senior relationships across AWS Partner Management, field sellers, Industry Specialists, and Solution Architects
• Drive partner‑sourced and partner‑influenced pipeline, ensuring strong co‑sell alignment and opportunity acceleration
• Lead AWS governance including JBPs, QBRs, competency plans, and MAP/PGP fundingutilization
• Shape AWS‑aligned solutions and offerings, including industry accelerators, modernization plays, and GenAI/Bedrock use cases
• Enable Sales, Delivery, and Pre‑Sales with AWS‑specific sales plays, training, and partner program guidance
• Oversee co‑marketing and GTM execution across AWS campaigns, case studies, events (Summits,re:Invent), and solution listings
• Strengthen AWS technical capability through certification growth and APN Competency/Specialization attainment
• Maintain rigorous pipeline discipline, forecast accuracy, and governance across AWS opportunities
• Serve as Adastra’s executive representative across the AWS ecosystem, elevating presence, impact, and industry credibility

QUALIFICATIONS, SKILLS & EXPERIENCE

Required:

• 7+years in cloud alliances, AWS partner management, cloud GTM leadership, or enterprise cloud transformation roles
• Deep understanding of AWS core services (EC2, S3, RDS, Lambda), analytics stack (Glue, EMR, Redshift), and Bedrock/AI stack
• Demonstrated success driving AWS co‑sell pipeline and aligning with AWS field teams
• Strong experience with APN programs, MAP funding cycles, GTM plays, and competency pathways
• Executive‑level communication and relationship‑building skills

Preferred:

• Experience at or partnering with AWS, Accenture, Slalom, Deloitte, Onica, Rackspace, or top‑tier AWS‑aligned SIs
• AWS certifications (Solutions Architect Associate or Professional preferred).
• Experience with industry‑specific cloud use cases
• Background in both consulting and enterprise cloud sales

NICE TO HAVE

• Experience working with AWS Bedrock, Agentic AI ecosystems, and GenAI program governance
• Familiarity with AWS Marketplace deal structures
• Experience building IP, accelerators, or packaged offerings

ABOUT ADASTRA

Adastra is a global leader in AI and data-driven transformation, helping organizations lead with artificial intelligence—responsibly, strategically, and at scale. With over 25 years of experience, Adastra empowers enterprise clients to unlock business value through data innovation, operational excellence, and smart customer engagement.

Trusted by some of the world’s most prominent brands, Adastra delivers end-to-end solutions grounded in thoughtful strategy, robust governance, and deep technical expertise. From defining vision to ensuring execution, Adastra guides organizations through every stage of their AI, data and cloud journey—building future-ready capabilities and delivering measurable, lasting impact.

Adastra serves clients across key industries including financial services, automotive, manufacturing, technology, media and telecom (TMT), healthcare, retail, and professional services. The company employs more than 2,000 professionals across North America, Europe, and Asia.

WHAT WE OFFER

• Opportunity for advancement and career progression
• Competitive compensation package
• Comprehensive benefits plan
• Successful referral program
• The opportunity to work with one of Canada’s 50 Best Managed Companies
• Satisfaction of working for a reputable company
• A flexible, dynamic, and diverse workplace

EQUAL OPPORTUNITY EMPLOYER

In our commitment to promote fair and equitable treatment of all employees and applicants, Adastra Corporation provides equal employment opportunities for all individuals regardless of age, sex, disability, race, ethnic origin, citizenship, creed, sexual orientation, marital status, or any other ground as described in the Ontario Human Rights Code. In addition, accommodation will be provided during the hiring process. Adastra Corporation’s implementation and support of employment initiatives, encourage diversified labour force participation and equal access to opportunities based on merit and performance.

AI Usage - Our hiring process includes the use of AI-enabled tools to screen applications (e.g., keyword matching, qualification ranking). A human recruiter reviews all AI-generated shortlists to make informed hiring decisions.

There has been an increased instance of fraudulent job offers coming from people posing as Adastra HR employees. Please note that Adastra will never request fees as part of our recruiting process and any emails sent to you that are not from ‘@adastragrp.com’ or ‘@talent.icims.com’ are fraudulent. All employment offers are sent via DocuSign and if you receive an employment offer from a suspicious email and not via DocuSign, it is fraudulent.

Contact careers@adastragrp.com to inquire about jobs at Adastra, to report a suspicious request for money or personal information from external websites or suspicious employment offers.