About the role
This is where your work makes a difference.
At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.
Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.
Here, you will find more than just a job—you will find purpose and pride.
Your Role at Baxter
This is where your ideas lead to success
The Marketing Associate role at Baxter Canada involves offering expertise in Digital Health to local marketing teams. Digital Marketing involves optimizing commercial strategies, to drive sales growth, marketing efficiency, and communications support. Involves also the use of online platforms, channels, and strategies to promote Baxter’s products and services, reach target audiences, and drive customer engagement, sales, and brand awareness. This includes search engine optimization (SEO), content marketing, social media marketing, email marketing, and online advertising. Key support involves completing new resources, tools, and expertise provided to marketers to optimize and **improve** their digital marketing campaigns. These responsibilities highlight the role's focus on digital content management, collaboration with business units, continuous partnership with Global Corporate & Digital Marketing teams, and the promotion of innovative marketing strategies.
Your Team
We develop quality products with the patient in mind, so our marketing efforts are also patient-centric. That means you can be proud of our work and the value we provide to people every day.
Develop your skills through collaboration with diverse team members, exposure to various portfolio aspects, and support from encouraging leaders.
What you'll be doing
- Provide marketing support for market research initiatives and customer events.
- Help develop and analyze customer surveys; research competitors, clinical practices, and customer behaviors for team insights.
- Collaborate with the Marketing team to lead all aspects of the Education Portal, including refreshing learning materials and maintaining content to keep it current and pertinent.
- Work with Commercial Perfection and Global Corporate Marketing to get access to, review and present key digital marketing metrics across Canadian assets (i.e. Education Portal, Coordinated Campaigns.
- Run and refresh Baxter Canada's LinkedIn pages to get along with the professional community and advocate for Baxter's initiatives.
- Be responsible for the project execution and scaling of customer-facing portals.
- Work closely with different departments on a range of ongoing projects that include third-party vendors, like leading all aspects of the creation and upkeep of micro-sites.
- Collaborate with Corporate Marketing leads to stay informed about martech (Marketing Technology) platforms being supported at Baxter or equivalent experience.
- Partner with Marketing leads in the planning and execution of education campaigns and boost initiatives.
- Conduct presentations and training sessions for marketing teams on how to systematically initiate events, webinars, and LinkedIn publications. Provide crucial information and resources to marketing colleagues, including helpful marketing utilities, activities, and tools available at Baxter.
- Ongoing monitoring and mentorship of campaigns with marketing leaders and corporate marketing. Nurturing use of data driven iterative campaigns. Pulling data to be able to answer questions asked (like traffic to our site/adoption rates, etc.).
What you'll bring
- A bachelor’s degree or equivalent experience is required for this position.
- A minimum of 3 years of proven experience in marketing or digital support is needed.
- Experience with marketing support, customer engagement, research and analysis, and innovation in digital marketing strategies and Operations Support.
- Very strong communication and presentation skills.
- Collaboration and organizational skills.
#LI-BB2
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice .
About Baxter
For nearly a century, we have delivered on our commitment to saving and sustaining the lives of patients, working alongside clinicians and providers around the world. We believe every person — regardless of who they are or where they are from — deserves a chance to live a healthy life, free from illness and full of possibility. At the intersection of progress and purpose is where we are redefining what it means to be a global medtech leader. It is where we are relentlessly pursuing healthcare transformation, fueled by our compassion for patients and providers and the challenges they face. It is where bold ideas meet the promise for meaningful change in the world around us. We are there, at every step of the journey, to help clinicians deliver the best care possible.
About the role
This is where your work makes a difference.
At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.
Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.
Here, you will find more than just a job—you will find purpose and pride.
Your Role at Baxter
This is where your ideas lead to success
The Marketing Associate role at Baxter Canada involves offering expertise in Digital Health to local marketing teams. Digital Marketing involves optimizing commercial strategies, to drive sales growth, marketing efficiency, and communications support. Involves also the use of online platforms, channels, and strategies to promote Baxter’s products and services, reach target audiences, and drive customer engagement, sales, and brand awareness. This includes search engine optimization (SEO), content marketing, social media marketing, email marketing, and online advertising. Key support involves completing new resources, tools, and expertise provided to marketers to optimize and **improve** their digital marketing campaigns. These responsibilities highlight the role's focus on digital content management, collaboration with business units, continuous partnership with Global Corporate & Digital Marketing teams, and the promotion of innovative marketing strategies.
Your Team
We develop quality products with the patient in mind, so our marketing efforts are also patient-centric. That means you can be proud of our work and the value we provide to people every day.
Develop your skills through collaboration with diverse team members, exposure to various portfolio aspects, and support from encouraging leaders.
What you'll be doing
- Provide marketing support for market research initiatives and customer events.
- Help develop and analyze customer surveys; research competitors, clinical practices, and customer behaviors for team insights.
- Collaborate with the Marketing team to lead all aspects of the Education Portal, including refreshing learning materials and maintaining content to keep it current and pertinent.
- Work with Commercial Perfection and Global Corporate Marketing to get access to, review and present key digital marketing metrics across Canadian assets (i.e. Education Portal, Coordinated Campaigns.
- Run and refresh Baxter Canada's LinkedIn pages to get along with the professional community and advocate for Baxter's initiatives.
- Be responsible for the project execution and scaling of customer-facing portals.
- Work closely with different departments on a range of ongoing projects that include third-party vendors, like leading all aspects of the creation and upkeep of micro-sites.
- Collaborate with Corporate Marketing leads to stay informed about martech (Marketing Technology) platforms being supported at Baxter or equivalent experience.
- Partner with Marketing leads in the planning and execution of education campaigns and boost initiatives.
- Conduct presentations and training sessions for marketing teams on how to systematically initiate events, webinars, and LinkedIn publications. Provide crucial information and resources to marketing colleagues, including helpful marketing utilities, activities, and tools available at Baxter.
- Ongoing monitoring and mentorship of campaigns with marketing leaders and corporate marketing. Nurturing use of data driven iterative campaigns. Pulling data to be able to answer questions asked (like traffic to our site/adoption rates, etc.).
What you'll bring
- A bachelor’s degree or equivalent experience is required for this position.
- A minimum of 3 years of proven experience in marketing or digital support is needed.
- Experience with marketing support, customer engagement, research and analysis, and innovation in digital marketing strategies and Operations Support.
- Very strong communication and presentation skills.
- Collaboration and organizational skills.
#LI-BB2
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice .
About Baxter
For nearly a century, we have delivered on our commitment to saving and sustaining the lives of patients, working alongside clinicians and providers around the world. We believe every person — regardless of who they are or where they are from — deserves a chance to live a healthy life, free from illness and full of possibility. At the intersection of progress and purpose is where we are redefining what it means to be a global medtech leader. It is where we are relentlessly pursuing healthcare transformation, fueled by our compassion for patients and providers and the challenges they face. It is where bold ideas meet the promise for meaningful change in the world around us. We are there, at every step of the journey, to help clinicians deliver the best care possible.