Marketing Director
About the role
BASIC PURPOSE OF THE JOB / 设立该职务的基本目的
- Achieve the topline to do better than the market and contribute to operational profit of net sales
- Ensure the long-term development of the brand equity focusing on brand desirability
Main Responsabilities / 主要职责
- Build a unique and desirable brand to drive topline in optimized omnichannel distribution
- Develop and implement marketing strategy and marketing programs according to brand strategy to fulfill commercial goals
- Identify priorities/ opportunities, allocate resources and supervise superior execution quality
- Path to profitability by strong control on department expenses and investment efficiency
- Close liaison with internal and external customers to ensure the effectiveness operating system
- Ensure a high level of collaboration and transparency with other departments and central team
- Build a strong, leaner & agile team to drive for good performance
MAIN KPIs OF THIS POSITION /该职务的主要业绩指标
- Sales target & Operational profit achievement
- Brand’s Market Share/Growth Rate / Ranking
- Adapted assortment strategy & strong innovation pipe
- Optimize media mix & ROI for each campaign
- Monitor DOI & product forecast accuracy
- Monitor A&P expense and invest smartly
Principal Skills Required For The Position该职务所需的主要技能（基础培训，专业经验，外语等）
- Over 5 years of management experience in consumer marketing, cosmetic or luxury goods industry preferred.
- Solid past experiences on a full A&P budget and responsibility of a team over 5 persons.
- Good grasp on consumer insight and can turn into product’s emotional positioning. Good sense on premium brand marketing and a believer on details and quality.
- An entrepreneurial spirit: pragmatic, resource-efficient
- A proactive player and highly result oriented
- Fluent in English, in both formal and informal communication with advanced presentation skills
- Experience in both global and local beauty brand is a plus
- Knowledgeable on product management and digital media is a plus
About MAKE UP FOR EVER
WHOEVER YOU ARE, WE ARE YOUR TEAM. WELCOME TO THE COLLECTIVE.
We are a collective who drives the world of makeup forward. Our core mission: creating high-performance products and services to help everyone unleash their personal edge.
Together, we strive to make this vision of beauty a reality by inspiring, empowering and connecting with everyone joining us.
👄 👄 👄👄
Since day one and for ever, we celebrate your unique beauty. That's why we've made the expertise of our makeup artists available to you, to offer you the most innovative and efficient products and tips. Our goal? To help you unleash your creativity and express your inner artist.
40 years of rich history in creativity and innovation in the world of makeup, embodying the passion and expertise that have shaped the industry for four decades.
🏳️🌈 🌳 🏳️🌈 🌳
We are committed to perpetuating the values of solidarity, tolerance and equality instilled by our Founder, Dany Sanz, always driving all our actions in respect of each other and the environment.
Now you’re here, we invite you to come backstage to uncover what makes MAKE UP FOR EVER’s Collective so different.
Marketing Director
About the role
BASIC PURPOSE OF THE JOB / 设立该职务的基本目的
- Achieve the topline to do better than the market and contribute to operational profit of net sales
- Ensure the long-term development of the brand equity focusing on brand desirability
Main Responsabilities / 主要职责
- Build a unique and desirable brand to drive topline in optimized omnichannel distribution
- Develop and implement marketing strategy and marketing programs according to brand strategy to fulfill commercial goals
- Identify priorities/ opportunities, allocate resources and supervise superior execution quality
- Path to profitability by strong control on department expenses and investment efficiency
- Close liaison with internal and external customers to ensure the effectiveness operating system
- Ensure a high level of collaboration and transparency with other departments and central team
- Build a strong, leaner & agile team to drive for good performance
MAIN KPIs OF THIS POSITION /该职务的主要业绩指标
- Sales target & Operational profit achievement
- Brand’s Market Share/Growth Rate / Ranking
- Adapted assortment strategy & strong innovation pipe
- Optimize media mix & ROI for each campaign
- Monitor DOI & product forecast accuracy
- Monitor A&P expense and invest smartly
Principal Skills Required For The Position该职务所需的主要技能（基础培训，专业经验，外语等）
- Over 5 years of management experience in consumer marketing, cosmetic or luxury goods industry preferred.
- Solid past experiences on a full A&P budget and responsibility of a team over 5 persons.
- Good grasp on consumer insight and can turn into product’s emotional positioning. Good sense on premium brand marketing and a believer on details and quality.
- An entrepreneurial spirit: pragmatic, resource-efficient
- A proactive player and highly result oriented
- Fluent in English, in both formal and informal communication with advanced presentation skills
- Experience in both global and local beauty brand is a plus
- Knowledgeable on product management and digital media is a plus
About MAKE UP FOR EVER
WHOEVER YOU ARE, WE ARE YOUR TEAM. WELCOME TO THE COLLECTIVE.
We are a collective who drives the world of makeup forward. Our core mission: creating high-performance products and services to help everyone unleash their personal edge.
Together, we strive to make this vision of beauty a reality by inspiring, empowering and connecting with everyone joining us.
👄 👄 👄👄
Since day one and for ever, we celebrate your unique beauty. That's why we've made the expertise of our makeup artists available to you, to offer you the most innovative and efficient products and tips. Our goal? To help you unleash your creativity and express your inner artist.
40 years of rich history in creativity and innovation in the world of makeup, embodying the passion and expertise that have shaped the industry for four decades.
🏳️🌈 🌳 🏳️🌈 🌳
We are committed to perpetuating the values of solidarity, tolerance and equality instilled by our Founder, Dany Sanz, always driving all our actions in respect of each other and the environment.
Now you’re here, we invite you to come backstage to uncover what makes MAKE UP FOR EVER’s Collective so different.