National Sales Director - Canada
Top Benefits
About the role
Who We Are:
At Nature's Touch, we're a purpose-driven leader in the Private Brands frozen fruit industry, serving North America, Australia, Taiwan, and Japan for over 21 years. With 500+ employees and millions of households enjoying our products, we're recognized for quality, innovation, and sustainability, earning multiple industry awards. Join our collaborative team and make an impact in a company where your ideas, growth, and contributions truly matter.
Location : This role is ideally based in the GTA (Toronto area) with a hybrid work model - in the office once a week.
The Role:
We're looking for a trailblazing National Director of Sales - Canada to drive and grow our most important customer relationships in Canada. Reporting to the VP of Sales , you'll lead a Key Account Manager, manage a major account, and play a key role in leading transformation by fostering bold, collaborative, and transparent partnerships.
At Nature's Touch, we believe in Collaborative Disruption
- using insight-driven conversations, co-creating value, and leading joint business planning to deliver sustainable growth for both our customers and our company. If you're ready to challenge the status quo and make a real impact, this role is for you.
Key Responsibilities:
- Lead customer transformation initiatives and manage top-to-top relationships with major Canadian retailers.
- Build and grow trusted, insight-driven partnerships that expand private brand business.
- Develop and execute national customer strategies, including joint business planning, forecasting, pricing, promotions, and performance tracking.
- Fully own a major retail account, ensuring strategic planning, flawless execution, and long-term, sustainable success.
- Drive national sales performance to meet or exceed revenue, margin, and growth targets, focusing on sustainable wins with strategic foresight.
- Collaborate across R&D, insights, supply chain, marketing, and finance to identify growth opportunities and deliver category leadership.
- Lead strategic negotiations in pricing, contracts, and programs to deliver win-win outcomes.
- Coach and mentor the Key Account Manager, ensuring alignment with business priorities and high performance.
- Provide actionable market insights and data-driven recommendations to support strategic business decisions.
- Communicate Nature's Touch value proposition through compelling, customer-focused presentations and proposals.
What You Will Bring:
- Minimum 8 years of experience leading transformative sales strategies and growing national accounts.
- Proven experience in CPG, food manufacturing, private label, or at a retailer in the CPG industry.
- Leadership experience with at least 5 years managing teams.
- Hands-on experience with private label products is required.
- Experience in convenience stores, foodservice, or a global company is a plus.
- Fluency in English and French is a plus.
- Strong business acumen with a track record in business development, category growth, and partnership building.
- Ability to influence and lead top management at key accounts.
- Entrepreneurial mindset: comfortable taking calculated risks and creating solutions in a fast-paced environment.
- Excellent interpersonal, negotiation, and presentation skills.
- Proficient in Microsoft Office and CRM systems.
Additional Considerations:
- Travel is required up to 15% of the time.
About Nature's Touch Frozen Foods
At Nature’s Touch, we’re driven by a sole passion - to bring tasty, high-quality frozen fruits to our private label partners and their consumers across the country and the world. We know how important eating real food is and every day we seek out the best from farm to freezer. We believe eating great tasting healthy food should be simple and easy. We’re proud to say, dedication is our recipe, so success will be your story.
National Sales Director - Canada
Top Benefits
About the role
Who We Are:
At Nature's Touch, we're a purpose-driven leader in the Private Brands frozen fruit industry, serving North America, Australia, Taiwan, and Japan for over 21 years. With 500+ employees and millions of households enjoying our products, we're recognized for quality, innovation, and sustainability, earning multiple industry awards. Join our collaborative team and make an impact in a company where your ideas, growth, and contributions truly matter.
Location : This role is ideally based in the GTA (Toronto area) with a hybrid work model - in the office once a week.
The Role:
We're looking for a trailblazing National Director of Sales - Canada to drive and grow our most important customer relationships in Canada. Reporting to the VP of Sales , you'll lead a Key Account Manager, manage a major account, and play a key role in leading transformation by fostering bold, collaborative, and transparent partnerships.
At Nature's Touch, we believe in Collaborative Disruption
- using insight-driven conversations, co-creating value, and leading joint business planning to deliver sustainable growth for both our customers and our company. If you're ready to challenge the status quo and make a real impact, this role is for you.
Key Responsibilities:
- Lead customer transformation initiatives and manage top-to-top relationships with major Canadian retailers.
- Build and grow trusted, insight-driven partnerships that expand private brand business.
- Develop and execute national customer strategies, including joint business planning, forecasting, pricing, promotions, and performance tracking.
- Fully own a major retail account, ensuring strategic planning, flawless execution, and long-term, sustainable success.
- Drive national sales performance to meet or exceed revenue, margin, and growth targets, focusing on sustainable wins with strategic foresight.
- Collaborate across R&D, insights, supply chain, marketing, and finance to identify growth opportunities and deliver category leadership.
- Lead strategic negotiations in pricing, contracts, and programs to deliver win-win outcomes.
- Coach and mentor the Key Account Manager, ensuring alignment with business priorities and high performance.
- Provide actionable market insights and data-driven recommendations to support strategic business decisions.
- Communicate Nature's Touch value proposition through compelling, customer-focused presentations and proposals.
What You Will Bring:
- Minimum 8 years of experience leading transformative sales strategies and growing national accounts.
- Proven experience in CPG, food manufacturing, private label, or at a retailer in the CPG industry.
- Leadership experience with at least 5 years managing teams.
- Hands-on experience with private label products is required.
- Experience in convenience stores, foodservice, or a global company is a plus.
- Fluency in English and French is a plus.
- Strong business acumen with a track record in business development, category growth, and partnership building.
- Ability to influence and lead top management at key accounts.
- Entrepreneurial mindset: comfortable taking calculated risks and creating solutions in a fast-paced environment.
- Excellent interpersonal, negotiation, and presentation skills.
- Proficient in Microsoft Office and CRM systems.
Additional Considerations:
- Travel is required up to 15% of the time.
About Nature's Touch Frozen Foods
At Nature’s Touch, we’re driven by a sole passion - to bring tasty, high-quality frozen fruits to our private label partners and their consumers across the country and the world. We know how important eating real food is and every day we seek out the best from farm to freezer. We believe eating great tasting healthy food should be simple and easy. We’re proud to say, dedication is our recipe, so success will be your story.