Job Description

Role Overview

We are looking for a Marketing Technology & Data Analytics Specialist who will act as the bridge between our PPC/Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations, tracking, data flow optimization, and analytics. Experience in the iGaming industry is a strong plus.

You will be responsible for implementing and maintaining best-in-class marketing tracking infrastructure, ensuring data accuracy across platforms, and enabling the marketing team to make decisions based on reliable performance data.

Key Responsibilities

• Tracking & Integrations

• Implement, maintain, and optimize Meta Conversion API, Google Ads conversion tracking, TikTok, Snapchat, Unity, IronSource integrations, and other ad platforms.

• Ensure proper event mapping and deduplication across pixels, SDKs, and server-to-server (S2S) integrations.

• Lead integrations with AppsFlyer MMP (Mobile Measurement Partner), including iOS SKAN setup, Android attribution, and event postbacks.

• Set up and maintain GA4 for advanced funnel tracking across apps and web.

• Build, test, and maintain data pipelines to avoid attribution mismatches.

• Data Flow & Quality Assurance

• Identify and resolve data discrepancies between platforms (Meta, Google, AppsFlyer, PBI).

• Implement fallback logic and ensure partial data handling (IP/User Agent, FBP, FBC, etc.) is in place.

• Maintain universal parameter mapping (UTMs, Click IDs, etc.) across all campaigns.

• Analytics & Reporting

• Develop and maintain custom dashboards in Power BI (and other BI tools) tailored to PPC and acquisition teams.

• Define KPIs, including Registrations, FTDs, LTV, ROAS, Cash-in, NGR.

• Perform cohort analysis, retention analysis, and revenue attribution modeling.

• Collaboration

• Work closely with developers to deploy tracking solutions.

• Collaborate with PPC managers to optimize campaigns based on accurate event data.

• Support the Product & BI teams with structured data insights.

Requirements

• Proven experience as a Marketing Technology Specialist, Data Analyst, or MarTech Engineer.

• Strong knowledge of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity Ads, IronSource.

• Proficiency in event tracking, pixel setup, SDK integrations, and API connections.

• Hands-on experience with server-to-server integrations and conversion event deduplication.

• Familiarity with Power BI or other BI platforms for dashboard creation.

• Strong knowledge of SQL, JavaScript, Python (or other scripting languages) for pixel/event customization.

• Experience in iGaming industry is highly desirable.

• Excellent communication skills to act as a bridge between Marketing & Development teams.

Nice to Have

• Experience with Attribution modeling, LTV forecasting, and data-driven optimization.

• Familiarity with GTM (Google Tag Manager) server-side setup.

Benefits

Why join us?

• Opportunities for career development, growth and advancement

• Collaborative and supportive work environment

• Competitive salary and bonuses

• Fantastic company events

• On-site leisure facilities

• On-site parking

Department Name

Marketing and Media Department

Date Opened

10/29/2025

Industry

Technology

Job Type

Full time

Required Skills

marketing

data analytics

+3

Work Experience

4-5 years

City

Concord

State/Province

Ontario

Country

Canada

Zip/Postal Code

L4K4G7