Job Posting

Position Title: Sales Specialist

Position Type: Contract, One-Year (with renewal option when numbers are met)

Remuneration: $75,000

Commission: 20% after $75,000 in sales

Reports to: Executive Director

Start Date: April 13, 2026

End Date: March 31, 2027

Application Deadline: Monday, March 23, 2026 at 5:00pm

About Us

Central Counties Tourism is the provincially funded non-profit organization dedicated to growing and supporting the visitor economy across York, Durham and Headwaters. We help businesses flourish by co-creating innovative tourism products, delivering strategic marketing initiatives, and empowering stakeholders with cutting-edge tools to enhance the visitor experience.

Our newest offering — AVTR1 — is an exciting augmented reality (AR) platform designed to transform the way businesses engage with visitors. AVTR1 allows tourism operators to create immersive, avatar-led experiences that tell their story, guide guests through their space, and deepen visitor connection using mobile devices and custom QR codes.

What is AVTR1?

AVTR1 is a premier AR experience that enables businesses to bring storytelling, tours, and educational content to life through 3D avatars visible in 360 degrees on visitor mobile screens. Once a guest scans a QR code, a custom-designed avatar animates and delivers synchronized audio, animations and narrative content — turning static interactions into engaging, memorable journeys. Use cases include:

• Museum exhibit guides

• Heritage or walking tours

• Brewery tasting explanations

• Agritourism storytelling

• Hotel concierge services

• …and so much more

This innovative tool helps operators stand out in today’s experience-driven market and enhances visitor satisfaction through interactive digital content. The best part is, the features of AVTR1 support many other industries. The sky is the limit in terms of who will subscribe to the product.

For a demonstration, visit https://centralcounties.ca/avtr1/

Role Overview

We are seeking a dynamic Sales Specialist with a strong technical aptitude and a flair for creative storytelling. In this role, you’ll help potential customers understand the possibilities of AVTR1, craft compelling demonstrations, translate business needs into immersive AR experiences, and ultimately drive sales growth of AVTR1 subscriptions.

You will be positioned at the intersection of technology, tourism and customer success, working with businesses of all sizes and across sectors to help them unlock the power of AR to elevate their visitor experience.

Key Responsibilities

• Identify, qualify and pursue new sales opportunities for AVTR1 across Ontario and beyond (including, but not limited to, lead list generation, cold calling, drip email campaign development, etc.)

• Deliver tailored sales presentations that demonstrate technical features and business value

• Work closely with potential customers to understand their visitor engagement goals and recommend customized AVTR1 solutions

• Build strong relationships with tourism partners, DMOs, municipalities, museums, breweries, wineries and cultural attractions

• Collaborate with marketing and product teams to inform enhancements and improve customer onboarding

• Meet and exceed quarterly and annual sales targets

• Represent AVTR1 and Central Counties Tourism at conferences, trade shows, and industry events

• Contract development and management

• Client on-boarding and success management including a weekly troubleshooting meeting for all subscribers

• Liaise with 3rd party tech support and developers

• Progress reports and storytelling around data

• Upselling, Renewals

What We’re Looking For

You are:

• Technically savvy: comfortable explaining AR technology and digital tools to non-technical audiences

• A creative communicator: able to help customers see what’s possible with AVTR1 and visualize how it fits into their operations

• Energetic and personable, with a passion for storytelling and visitor experience design

• Strategic and consultative in your sales approach

• Comfortable in a fast-paced, evolving product environment

• A strong relationship builder with excellent presentation and negotiation skills

• A competitive person who is always striving for success

Qualifications

• 5+ years of sales experience, ideally in technology, software and/or tourism services

• Demonstrated success in consultative or solution sales

• Experience with SaaS, AR/VR, or immersive technology sales is a plus

• Excellent written and verbal communication skills

• Ability to travel (mileage and travel costs covered by Central Counties Tourism)

• A genuine passion for tourism, innovation, and enhancing visitor experiences

• Experience with sourcing and signing corporate sponsors is a bonus

Why Join Us?

• Work with an exciting, purpose-driven product that is redefining storytelling in tourism

• Be at the forefront of bringing cutting-edge AR technology to everyday visitor experiences

• Collaborative, mission-focused team environment

• Competitive compensation with sales incentive structure

• Opportunities for professional growth and industry leadership

To Apply:

Send your resume and cover letter, outlining why you’re excited about AVTR1 and how you’d help businesses adopt this technology, to careers@centralcounties.ca.

Central Counties Tourism is an equal opportunity employer. We operate in a remote environment with a monthly in-person meeting. Some evening and weekend work may be incurred. Central Counties Tourism operates on a 100% flex schedule based on 37.5 hours per week. Mileage and travel costs will be covered by Central Counties Tourism for all business-related travel. All applications will be reviewed by staff.