Who you are

• You're a product strategist who thinks holistically about customer journeys, business outcomes, and organizational dynamics
• You're curious, digging into problems before jumping to solutions
• You rally cross-functional teams around a shared vision and use data to build consensus
• You have an eye for great experiences and hold teams to high standards. You're collaborative but push back diplomatically when needed
• You're motivated by transformation, building frameworks that enable the organization to move faster while delivering exceptional, measurable experiences
• 8+ years in product management, product strategy, digital experience strategy, or marketing strategy at B2B SaaS or enterprise tech companies
• Proven experience defining customer journey strategies and translating marketing goals into actionable digital experiences
• Deep understanding of B2B buying groups, enterprise buying dynamics, and multi-stakeholder decision-making
• Strong stakeholder management with ability to influence senior leaders and build cross-functional alignment
• Data-driven decision maker using analytics, behavioral insights, and engagement metrics to guide strategy
• Experience partnering with marketing, lifecycle, and campaign teams on GTM strategy and execution
• UX background or training with strong design sensibility
• Experience in marketing organizations or working closely with integrated marketing teams
• Knowledge of personalization, ABM, buying group marketing, lifecycle marketing or multi-channel orchestration strategies

What the job involves

• The Senior Digital Experience Lead, Digital Experience Strategy for buying groups translates integrated marketing campaigns into executable digital journey strategies across web, email, nurture, and ABM
• This role sits between marketing strategy and digital execution—defining what buying group journeys should be, not how they're technically configured
• You'll own end-to-end journey strategy for AI, IT, Employee Experience or CRM audiences: defining stages, progression logic, content needs, and personalization rules
• You'll work with Product Marketing to translate their campaign intent into digital strategies, and partner with Digital Product Managers to bring those experiences to life
• Define digital journey strategy for AI, IT, Employee Experience or CRM audiences—including stage definitions, progression criteria, and success metrics
• Translate Product Marketing's integrated campaigns into clear digital experience requirements: what content is needed, how it should adapt by persona and stage, and what "good progression" looks like
• Design cross-channel orchestration strategy—how web, email, nurture, and ABM connect into cohesive journeys rather than disjointed touchpoints
• Establish personalization rules: when to show content, how to adapt by buying group role, company size, industry, and engagement level
• Collaborate with Product Marketing, Media, UX, Digital Product Management, Copywriting, Engineering and agency partners to align strategies and execute
• Define success metrics and progression frameworks; use analytics and behavioral data to validate strategies and identify optimizations
• Create reusable journey frameworks and content standards that scale across audiences and campaigns without building bespoke experiences
• Provide performance insights to Product Marketing: journey friction, content gaps, progression bottlenecks

Benefits

• Commuter benefits
• Annual learning stipends
• Work from home opportunities
• Generous family leave
• Matched donations
• Flexible PTO
• 401(k) matching
• Paid volunteer time