Marketing Lead
Contract (12 Months)
Job Band: E

The Marketing Lead reports to the Director, Marketing & Communications. The Marketing Lead works closely with all members of the Marketing & Communications team to develop and execute marketing strategies for all OMD products, services, events and any other initiatives. The Marketing Lead is responsible for developing innovative, creative marketing strategies to develop and execute the company’s annual marketing strategy, managing and coordinating marketing activities, and overseeing all marketing operations. The Marketing Lead will also be tasked with developing and maintaining relationships with customers, partners, and other stakeholders, as well as ensuring the timely delivery of marketing materials and campaigns. This is a 12-month contract role.

Reporting to the Director, Marketing & Communications, the Marketing Lead:

• Develops an annual marketing plan and effective marketing strategies leveraging innovative, cutting-edge marketing tools and trends to increase brand awareness with guidance from the Director, Marketing & Communications.
• Develops new and original strategies for campaigns to promote the company’s products and services based on each initiative’s marketing plan.
• Assists the Manager, Events with event marketing activities (i.e., CRM emails, marketing materials).
• Monitors and analyzes market trends and customer feedback to identify opportunities for growth and innovation.
• Leads the development of engaging marketing materials, including brochures and press releases.
• Coordinates and manages marketing and promotional activities.
• Works with the Digital Marketing Specialist to incorporate social media into broader marketing campaigns, providing direction for engaging and inventive content that supports product, service, and brand initiatives as part of the overall strategy.
• Develops and maintains relationships with customers, partners, and other stakeholders.
• Develops and manages the budget for marketing activities.
• Analyzes and reports on the effectiveness of marketing initiatives.
• Develops productive working relationships with internal and external clients and stakeholders.
• Submits ads and articles to the OMA and external publications.
• Distributes collateral to clinicians and Client Service and Engagement teams.
• Contributes analytics data for the Marketing & Communications monthly KPI report.
• Keeps abreast of trends in marketing strategy, social media, SEO, etc.
• Understands and complies with Canadian Anti-Spam Legislation (CASL).
• Understands and applies Accessibility for Ontarians with Disabilities Act (AODA) requirements to website content.
• Understands and applies OntarioMD's Brand Guidelines and communications protocols.
• Other duties as assigned.

Requirements that are important to us:

• Post-secondary education in Marketing, Business, or related field or equivalent experience.
• Minimum of 5-7 years of professional experience in marketing.
• Proven track record of success in developing and executing effective marketing strategies to increase brand awareness.
• Excellent communication, organizational, and leadership skills.
• Able to work independently and as part of a team.
• Experience working on multi-disciplinary teams, on complex projects.
• Proficiency in MS Office, Dynamics CRM and other applicable software.
• Excellent writing, editing and oral communications/presentation skills.
• Strong ability to write in a variety of styles and media as well as the ability to write in varied tones and formats, to reach diverse stakeholder audiences.
• Advanced knowledge and understanding of social media platforms, SEO, website optimization and other marketing channels and tactics.
• Ability to distill complex subject matter into plain language.
• Ability to assess trends and evaluate options and approaches.
• Seasoned interpersonal and negotiation skills to build respectful, productive relationships and to work effectively with a diverse team of professionals.
• Proven research, project management skills and commitment to follow through with tasks to completion.
• Excellent critical thinking skills and an awareness of the political environment and sensitivities.
• Excellent attention to detail, organization and time management skills and ability to prioritize.
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver) and web content management systems (CMS) are assets.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Knowledge of accessibility standards and legislation (Accessibility for Ontarians with Disabilities Act).
• Knowledge and understanding of the digital health landscape.
• Experience working in the health care and/or technology sectors is preferred.
• Knowledge of working in the public sector or broader public sector is an asset.

Benefits we think you'll like:

• Fantastic opportunity to grow within the team and throughout the organization.
• Fun, friendly, and dynamic work environment with a passion for digital health.

How to Apply:

Interested candidates are invited to apply online through our careers page. Applications will be considered until August 29, 2025 at 4 pm.

For further information, visit our website at www.ontariomd.ca*. We regret that only those selected for an interview will be contacted. OntarioMD is strongly committed to diversity within its community and welcomes applications from racialized persons/persons of colour, women, Indigenous People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the further diversification of ideas. In accordance with the AODA Act, accommodation will be provided throughout the recruitment process to applicants with disabilities.*

We continue to encourage staff to follow the Public Health recommendations and stay up to date with their vaccinations.

All recruiting activities including interview and new hire onboarding will be conducted remotely. While we are doing our best to ensure reasonable response times, please expect potential delays.

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