Senior Director, Investment & Activation
About the role
Job Description The Opportunity Are you a digital media strategist who thrives on integrating innovative solutions with traditional media to drive client success? We are seeking a Senior Director of Investment & Activation to lead our digital practice. In this role, you will be the architect of channel solutions that deliver powerful business results, build lasting client relationships, and win approval for forward-thinking media strategies. If you are a leader who can build trust and inspire a team, we want to hear from you.
What You'll Do Strategic Leadership & Innovation
- Develop and execute comprehensive digital media strategies across multiple channels and accounts, ensuring tight alignment with client objectives and business goals.
- Champion innovation by staying ahead of digital trends, emerging platforms, and creative media opportunities to maximize campaign impact.
- Lead advanced publisher negotiations and partnership strategies in collaboration with the SVP, Digital Innovation.
Client & Team Leadership
- Serve as the senior point of contact for key clients, building trusted, long-term partnerships and identifying opportunities for account growth.
- Lead, mentor, and inspire a high-performing team of Associate Directors, Supervisors, and Buyers, fostering a culture of excellence and professional development.
- Collaborate closely with Planning teams to ensure seamless integration of campaign strategies and execution from start to finish.
Performance & Excellence
- Oversee digital campaign performance, ensuring KPIs are met and exceeded through rigorous, data-driven insights.
- Spearhead process improvements, advocating for the adoption of best-in-class media activation and measurement tools.
- Play a pivotal role in new business development, from participating in pitches to crafting innovative solutions for prospective clients.
What You'll Bring Qualifications
- A minimum of 8 years of experience in digital media execution or a related strategic role.
- A proven track record of managing large-scale, ROI-driven campaigns for top-tier brands.
- Bachelor's degree in Marketing, Advertising, or a related field is preferred.
Skills & Expertise
- Deep expertise in the full digital channel mix, including Programmatic, Search, Social, and Mobile. Emphasis on search is a plus.
- Exceptional negotiation skills and hands-on experience with performance media measurement tools.
- Strong analytical and quantitative abilities, with a fluent understanding of media concepts like ROI, reach, and frequency.
Leadership Qualities
- Stellar presentation and communication skills, with ability to inspire both clients and internal teams.
- Demonstrated strategic thinking and creative problem-solving abilities.
- A natural ability to lead, prioritize, and manage multiple projects under pressure in a fast-paced agency environment.
Disclosures The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract of employment and are subject to change at the discretion of the employer.
In our recruitment process, we may use AI-powered tools to help identify potential candidates for this role.
Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: taleadership@horizonmedia.com
Salary Range $130,000.00 - $150,000.00
About Horizon Media
Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.
Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.
Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.
TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.
We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.
For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.
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Senior Director, Investment & Activation
About the role
Job Description The Opportunity Are you a digital media strategist who thrives on integrating innovative solutions with traditional media to drive client success? We are seeking a Senior Director of Investment & Activation to lead our digital practice. In this role, you will be the architect of channel solutions that deliver powerful business results, build lasting client relationships, and win approval for forward-thinking media strategies. If you are a leader who can build trust and inspire a team, we want to hear from you.
What You'll Do Strategic Leadership & Innovation
- Develop and execute comprehensive digital media strategies across multiple channels and accounts, ensuring tight alignment with client objectives and business goals.
- Champion innovation by staying ahead of digital trends, emerging platforms, and creative media opportunities to maximize campaign impact.
- Lead advanced publisher negotiations and partnership strategies in collaboration with the SVP, Digital Innovation.
Client & Team Leadership
- Serve as the senior point of contact for key clients, building trusted, long-term partnerships and identifying opportunities for account growth.
- Lead, mentor, and inspire a high-performing team of Associate Directors, Supervisors, and Buyers, fostering a culture of excellence and professional development.
- Collaborate closely with Planning teams to ensure seamless integration of campaign strategies and execution from start to finish.
Performance & Excellence
- Oversee digital campaign performance, ensuring KPIs are met and exceeded through rigorous, data-driven insights.
- Spearhead process improvements, advocating for the adoption of best-in-class media activation and measurement tools.
- Play a pivotal role in new business development, from participating in pitches to crafting innovative solutions for prospective clients.
What You'll Bring Qualifications
- A minimum of 8 years of experience in digital media execution or a related strategic role.
- A proven track record of managing large-scale, ROI-driven campaigns for top-tier brands.
- Bachelor's degree in Marketing, Advertising, or a related field is preferred.
Skills & Expertise
- Deep expertise in the full digital channel mix, including Programmatic, Search, Social, and Mobile. Emphasis on search is a plus.
- Exceptional negotiation skills and hands-on experience with performance media measurement tools.
- Strong analytical and quantitative abilities, with a fluent understanding of media concepts like ROI, reach, and frequency.
Leadership Qualities
- Stellar presentation and communication skills, with ability to inspire both clients and internal teams.
- Demonstrated strategic thinking and creative problem-solving abilities.
- A natural ability to lead, prioritize, and manage multiple projects under pressure in a fast-paced agency environment.
Disclosures The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract of employment and are subject to change at the discretion of the employer.
In our recruitment process, we may use AI-powered tools to help identify potential candidates for this role.
Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: taleadership@horizonmedia.com
Salary Range $130,000.00 - $150,000.00
About Horizon Media
Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.
Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.
Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.
TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.
We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.
For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.