Senior Product Marketing Manager
Top Benefits
About the role
Who you are
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
- 8+ years of product marketing or product management experience, ideally in the data or analytics space
- Deep experience in databases, data management & governance, and Insight-to-Action analytics use cases
- Demonstrated ability to work with Marketing functional leads, Product, Sales Ops, and Sales teams while building strong relationships that drive results
- Track record of successfully launching and converting demand on enterprise software products
- Excellent verbal and written communication skills, with experience presenting to executives, customers, and analysts
What the job involves
- We are seeking a strategic senior product marketing manager to drive market entry strategy and category creation for our hyper-scaled, proprietary database and analytics solutions in a large, fast-growing market segment ($78B TAM, per Gartner)
- As Senior PMM, you'll shape the future direction of our database and analytics portfolio, lead go-to-market strategy development and build strategic ISV partnerships that accelerate market adoption
- You'll be responsible for defining our market positioning and driving thought leadership in the integration, data management, database, and AI space
- GTM Strategy and Strategic Positioning: Own the narrative for our database and analytics portfolio and drive initiatives around new solution offerings. Define and execute strategies that establish our position as a market leader, both internally (with sales, product, customer marketing, and demand generation/campaigns teams) and externally (with analysts, customers, partners and through strategic PR/communications)
- You’ll also partner with product leadership on roadmap, pricing strategy, and refining our sales narrative
- Demand Capture and Ecosystem Development: Build comprehensive go-to-market plans that drive awareness and demand that deliver qualified pipeline across multiple prospect segments. Execute launch strategies across cross-functional teams that maximize market impact and drive adoption
- Build and nurture relationships with industry analysts, partners, and thought leaders to expand our market influence. Regularly measure and optimize for effectiveness
- Sales Enablement and Solution Growth: Partner with sales leadership to develop and execute strategies that drive seller up-skilling, prospect qualification, and opportunity acceleration
- Build and manage sales enablement programs that equip the field with compelling narratives and competitive insights that win strategic deals with large enterprises
Benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
About ServiceNow
ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow.
For more information, visit www.servicenow.com.
Senior Product Marketing Manager
Top Benefits
About the role
Who you are
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
- 8+ years of product marketing or product management experience, ideally in the data or analytics space
- Deep experience in databases, data management & governance, and Insight-to-Action analytics use cases
- Demonstrated ability to work with Marketing functional leads, Product, Sales Ops, and Sales teams while building strong relationships that drive results
- Track record of successfully launching and converting demand on enterprise software products
- Excellent verbal and written communication skills, with experience presenting to executives, customers, and analysts
What the job involves
- We are seeking a strategic senior product marketing manager to drive market entry strategy and category creation for our hyper-scaled, proprietary database and analytics solutions in a large, fast-growing market segment ($78B TAM, per Gartner)
- As Senior PMM, you'll shape the future direction of our database and analytics portfolio, lead go-to-market strategy development and build strategic ISV partnerships that accelerate market adoption
- You'll be responsible for defining our market positioning and driving thought leadership in the integration, data management, database, and AI space
- GTM Strategy and Strategic Positioning: Own the narrative for our database and analytics portfolio and drive initiatives around new solution offerings. Define and execute strategies that establish our position as a market leader, both internally (with sales, product, customer marketing, and demand generation/campaigns teams) and externally (with analysts, customers, partners and through strategic PR/communications)
- You’ll also partner with product leadership on roadmap, pricing strategy, and refining our sales narrative
- Demand Capture and Ecosystem Development: Build comprehensive go-to-market plans that drive awareness and demand that deliver qualified pipeline across multiple prospect segments. Execute launch strategies across cross-functional teams that maximize market impact and drive adoption
- Build and nurture relationships with industry analysts, partners, and thought leaders to expand our market influence. Regularly measure and optimize for effectiveness
- Sales Enablement and Solution Growth: Partner with sales leadership to develop and execute strategies that drive seller up-skilling, prospect qualification, and opportunity acceleration
- Build and manage sales enablement programs that equip the field with compelling narratives and competitive insights that win strategic deals with large enterprises
Benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
About ServiceNow
ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow.
For more information, visit www.servicenow.com.