Top Benefits
About the role
Position: AI-First CRO Copywriter (D2C & Generative AI)
Compensation: AED 18, 000 - AED 22,000 per month + 10% Performance Bonus (Tax-Free)
Location: Dubai, UAE (On-site) with full relocation and visa support
Are you the 1 in 38,550 CRO Copywriters who knows that the future of conversion isn't just about human creativity, but about merging it with AI-powered precision at scale? Then, we have an exciting opportunity for you here at Puffy.
Your Mission: To drive exponential revenue growth by pioneering the next generation of our conversion strategy. You will transform data and AI-generated insights into compelling language that turns browsers into buyers, amplifying our brand voice across all digital channels.
What Is In It For You:
This isn't just another "copywriting" role. This is your chance to become a true industry architect.
- Pioneer the Future of AI-Powered Conversion. You won't just write copy—you'll build and master a content engine that merges human creativity with AI precision. Your work will directly accelerate our testing velocity and redefine what's possible in direct-response marketing.
- Partner with the 1%. Work directly with our Forbes Council Member CEO and a leadership team of proven experts, gaining firsthand exposure to the strategic decisions and high-velocity execution that drives a global brand.
- Experience a World-Class Lifestyle. Based at our dynamic Dubai headquarters, you will benefit from a tax-free income and an international lifestyle in one of the world's most advanced cities, with full relocation and visa support.
- Master an AI-Native Toolbox. While other companies are still manually drafting copy, you will be using generative AI to create and analyze a high volume of copy variants, dramatically increasing testing velocity and building a content engine that gets smarter over time.
What You'll Need:
- 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results.
- At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content.
- Deep knowledge of CRO principles, A/B testing methodologies, and data analysis.
- Proficiency in prompt engineering: An ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals.
- An analytical and experimental mindset, with a passion for using data to find what works and an eagerness to test new ideas and technologies.
- Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics).
- Exceptional editing skills and a meticulous eye for detail, ensuring AI-generated content meets the highest standards of quality, clarity, and brand voice.
- Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly to new tools and processes.
The Puffy DNA
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.
- Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
- Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
- Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
- Go All-In: When the mission demands it, we rally as one team to cross the finish line.
Your 90-Day Objective:
Your mission begins on Day 1. You will achieve a critical, measurable outcome that delivers a big impact on the business:
- Deliver at least ONE validated A/B test winner on a key landing page or funnel step that achieves a statistically significant uplift in Revenue Per Visitor (RPV) or Add-to-Cart Rate.
The alternative is another year where your potential is capped and your best ideas die in committee.
Ready to Shape Your Story?
Click "Apply" and take the first step.
About Puffy
Renowned for its commitment to fostering a dynamic and supportive workplace, Puffy takes pride in its certification as a 'Great Place to Work'. This prestigious acknowledgment coupled with the numerous awards we have received underline our reputation as a distinguished place to work.
Founded in 2016, Puffy is a celebrated direct-to-consumer mattress and bedroom company operating across the U.S. and Canada. With a profound reputation for inventing mattresses that offer the sensation of sleeping on a cloud, Puffy is on a mission to redefine comfort and transform sleep experiences worldwide. This unwavering dedication to delivering premium sleep solutions and innovation has made Puffy one of the most popular online mattress brands in the U.S.
The inception of Puffy sprang from a simple, child-like curiosity: "What would it feel like to sleep on a bed of clouds?" This wonder led to the creation of the Puffy Mattress. What sets us apart is our groundbreaking Cooling Cloud™️ technology that epitomizes the feeling of sleeping on a cloud.
Proudly manufactured in the USA, Puffy embodies the philosophy of avoiding salesmen and markups, with the aim to deliver better sleep straight to your door.
Learn more about Puffy by visiting our website and engage with us on our social media channels:
Careers - https://apply.puffy.com/careers/ Web - https://puffy.com Facebook - https://facebook.com/PuffyMattress Twitter - https://twitter.com/PuffyMattress Instagram - https://instagram.com/PuffyMattress
Top Benefits
About the role
Position: AI-First CRO Copywriter (D2C & Generative AI)
Compensation: AED 18, 000 - AED 22,000 per month + 10% Performance Bonus (Tax-Free)
Location: Dubai, UAE (On-site) with full relocation and visa support
Are you the 1 in 38,550 CRO Copywriters who knows that the future of conversion isn't just about human creativity, but about merging it with AI-powered precision at scale? Then, we have an exciting opportunity for you here at Puffy.
Your Mission: To drive exponential revenue growth by pioneering the next generation of our conversion strategy. You will transform data and AI-generated insights into compelling language that turns browsers into buyers, amplifying our brand voice across all digital channels.
What Is In It For You:
This isn't just another "copywriting" role. This is your chance to become a true industry architect.
- Pioneer the Future of AI-Powered Conversion. You won't just write copy—you'll build and master a content engine that merges human creativity with AI precision. Your work will directly accelerate our testing velocity and redefine what's possible in direct-response marketing.
- Partner with the 1%. Work directly with our Forbes Council Member CEO and a leadership team of proven experts, gaining firsthand exposure to the strategic decisions and high-velocity execution that drives a global brand.
- Experience a World-Class Lifestyle. Based at our dynamic Dubai headquarters, you will benefit from a tax-free income and an international lifestyle in one of the world's most advanced cities, with full relocation and visa support.
- Master an AI-Native Toolbox. While other companies are still manually drafting copy, you will be using generative AI to create and analyze a high volume of copy variants, dramatically increasing testing velocity and building a content engine that gets smarter over time.
What You'll Need:
- 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results.
- At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content.
- Deep knowledge of CRO principles, A/B testing methodologies, and data analysis.
- Proficiency in prompt engineering: An ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals.
- An analytical and experimental mindset, with a passion for using data to find what works and an eagerness to test new ideas and technologies.
- Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics).
- Exceptional editing skills and a meticulous eye for detail, ensuring AI-generated content meets the highest standards of quality, clarity, and brand voice.
- Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly to new tools and processes.
The Puffy DNA
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.
- Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
- Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
- Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
- Go All-In: When the mission demands it, we rally as one team to cross the finish line.
Your 90-Day Objective:
Your mission begins on Day 1. You will achieve a critical, measurable outcome that delivers a big impact on the business:
- Deliver at least ONE validated A/B test winner on a key landing page or funnel step that achieves a statistically significant uplift in Revenue Per Visitor (RPV) or Add-to-Cart Rate.
The alternative is another year where your potential is capped and your best ideas die in committee.
Ready to Shape Your Story?
Click "Apply" and take the first step.
About Puffy
Renowned for its commitment to fostering a dynamic and supportive workplace, Puffy takes pride in its certification as a 'Great Place to Work'. This prestigious acknowledgment coupled with the numerous awards we have received underline our reputation as a distinguished place to work.
Founded in 2016, Puffy is a celebrated direct-to-consumer mattress and bedroom company operating across the U.S. and Canada. With a profound reputation for inventing mattresses that offer the sensation of sleeping on a cloud, Puffy is on a mission to redefine comfort and transform sleep experiences worldwide. This unwavering dedication to delivering premium sleep solutions and innovation has made Puffy one of the most popular online mattress brands in the U.S.
The inception of Puffy sprang from a simple, child-like curiosity: "What would it feel like to sleep on a bed of clouds?" This wonder led to the creation of the Puffy Mattress. What sets us apart is our groundbreaking Cooling Cloud™️ technology that epitomizes the feeling of sleeping on a cloud.
Proudly manufactured in the USA, Puffy embodies the philosophy of avoiding salesmen and markups, with the aim to deliver better sleep straight to your door.
Learn more about Puffy by visiting our website and engage with us on our social media channels:
Careers - https://apply.puffy.com/careers/ Web - https://puffy.com Facebook - https://facebook.com/PuffyMattress Twitter - https://twitter.com/PuffyMattress Instagram - https://instagram.com/PuffyMattress