Sr. Digital Product Manager - Consumer Health
About the role
Entity: WELL Health Technologies Position Title: Senior Digital Product Manager – Consumer Health Salary Range: $130,000 - $150,000CAD Job Class: Full Time Work Location: Vancouver, BC About The Company WELL, is an innovative technology enabled healthcare company whose overarching objective is to positively impact health outcomes by leveraging technology to empower and support healthcare practitioners and their patients. WELL has built an innovative practitioner enablement platform that includes comprehensive end to end practice management tools inclusive of virtual care and digital patient engagement capabilities as well as Electronic Medical Records (EMR), Revenue Cycle Management (RCM) and data protection services. WELL, uses this platform to power healthcare practitioners both inside and outside of WELL’s own omni-channel patient services offerings. WELL, owns and operates Canada's largest network of outpatient medical clinics serving primary and specialized healthcare services and is the provider of a leading multi-national multi-disciplinary telehealth offering. WELL, is publicly traded on the Toronto Stock Exchange under the symbol " WELL ". To learn more about the company, please visit: www.well.company.
Position Summary WELL Health is seeking a Senior Product Manager to own the end-to-end Consumer Health product strategy, and execution, working collaboratively with leadership on end-to-end Consumer Health product vision. This is a senior individual contributor role for a product leader who can operate at both strategic and executional levels in a complex, highly competitive environment.
This role is not a feature-level product management position. You will collaborate on long-term product direction, while being instrumental in measurable performance outcomes, and delivery across a broad consumer focused portfolio.
You will report to the Head of Consumer Health, working in close partnership with a built-in marketing team, internal WELL engineering teams, finance, operational and other functional teams, plus third-party developers, vendors, and platform partners.
What You Will Be Doing Product Strategy & Vision
- Own the end-to-end product vision for WELL’s Consumer Health offerings.
- Define and communicate a 3+ year product roadmap, grounded in customer behaviour, performance data, and market and marketing dynamics.
- Ensure product strategy aligns with Consumer Health business objectives, operational realities, and WELL’s broader mission.
- Act as a senior product voice and thought leader, shaping direction through insight and judgment.
Execution & Delivery
- Translate strategy into clear priorities, initiatives, and outcomes.
- Lead cross-functional execution with marketing, design, engineering, analytics, and operations.
- Drive momentum and accountability across internal and third-party delivery teams.
- Balance speed and quality with a “done is better than perfect” mindset.
- Identify and resolve ambiguity, risks, and delivery blockers.
Customer & Data Leadership
- Develop deep understanding of consumer behaviour across the full Consumer Health journey.
- Define success metrics and use data to inform decisions, validate outcomes, and optimize performance.
- Continuously evaluate product-market fit and competitive positioning.
Platform & Ecosystem Lens
- Apply a platform-oriented mindset to Direct to Consumer product development, with an understanding of how core DTC platforms (e.g., Shopify and its ecosystem), MarTech systems/eco-systems (e.g. Marketing CRM), and third-party services work together to deliver cohesive, scalable experiences.
- Evaluate when to build, buy, or partner, balancing speed to market, flexibility, scalability, and long-term maintainability.
- Partner closely with marketing and engineering to ensure platforms and tools—such as ecommerce platforms, CRM and lifecycle marketing tools, analytics, experimentation, and personalization systems—enable effective acquisition, conversion, retention, and performance optimization.
- Ensure platform and ecosystem decisions support WELL’s long-term product vision, performance goals, and operational realities, rather than short-term tool optimization.
Stakeholder & Partner Collaboration
- Work closely with the Head of Consumer Health to align product direction with business priorities.
- Partner with marketing to align product capabilities with acquisition, conversion, and retention strategies.
- Collaborate effectively with WELL engineers, third-party developers, and external partners to deliver integrated solutions.
- Communicate clearly and credibly with senior stakeholders.
Experience You have:
- 5+ years of product management experience, ideally in consumer-facing digital products.
- Proven ownership of broad, end-to-end product domains.
- Experience operating in performance-driven, competitive environments.
Capabilities
- Strong technical comprehension and ability to work closely with engineering teams.
- Strategic thinker who can execute decisively.
- Highly data-driven, with a strong understanding of product and business metrics.
- Excellent problem-solving skills and comfort with ambiguity.
- Strong communicator who builds alignment without formal authority.
- Take ownership of initiatives and deliver early, tangible results.
Mindset
- Ownership-oriented and outcomes-focused.
- Comfortable working with visionary leadership.
- Collaborative, pragmatic, and execution driven.
- Will get hands-on to ensure delivery. In fact, is a primary tactical driver of delivery.
Nice to Have
- Experience in healthcare, digital health, or regulated industries.
- Experience with subscription or transactional Consumer Health models.
- Experience working with third-party vendors or platform ecosystems.
What Success Looks Like In First 3 Months
- Build a deep understanding of WELL’s product vision, customers, data, and op model.
- Establish strong working relationships with marketing, engineering, and leadership.
- Deliver a clear Consumer Health product strategy and prioritized roadmap.
The salary for this position falls within a defined range and will be determined based on several factors, including the candidate’s experience, qualifications, skills, and the needs of the organization. At WELL, we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.
WELL is committed to fostering a diverse, inclusive, and accessible workplace. We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and lived experience. We strive to create an environment where differences are valued and contribute to our collective success – this is the WELL Way.
This recruitment process uses automated tools, including artificial intelligence, to help review applications. Qualified human decision-makers review these results and make all final hiring decisions.
WELL has been independently certified as a Great Place to Work® by the Great Place to Work Institute® Canada. This recognition reflects our commitment to building a workplace culture rooted in trust, inclusivity, and employee well-being. It also aligns with our Healthy Place to Work pillar and the priorities outlined in our annual Sustainability Impact Report . Want Read more about us: https://stories.well.company/ PI282075445
About WELL Health Technologies Corp. (TSX: WELL)
WELL Health is a healthcare technology company empowering providers across North America with innovative digital tools and services.
WELL Health’s Practitioner Enablement Platform offers virtual care and digital patient engagement capabilities, along with Electronic Medical Records (EMR), Revenue Cycle Management, and cybersecurity & data protection services. By reducing manual administration tasks, WELL Health helps physicians and healthcare providers increase time spent with patients and avoid burnout.
WELL’s comprehensive end-to-end healthcare system includes diagnostic, specialist, private, executive, allied, and primary care clinic services, all integrated with their Practitioner Enablement Platform.
In Canada, WELL Health operates largest medical clinic network in the country and supports thousands of clinicians. WELL is also a leading provider of multi-national, multi-disciplinary telehealth offerings.
In the US, WELL’’s subsidiaries, CRH Medical and Wisp, are leading providers of anesthesia services to gastroenterologists and sexual healthcare prescription services, respectively. Circle Medical, WELL Health's bricks-and-clicks clinic service, operates in multiple states. In total, our US healthcare businesses support thousands of healthcare practitioners.
WELL Health has also recently added Doctorly, a German EMR company, to a growing multi-national portfolio.
WELL is publicly traded on the Toronto Stock Exchange under the symbol "TSX: WELL" and on the OTCQX under the symbol “WHTCF”.
For corporate information, visit: www.well.company.
Sr. Digital Product Manager - Consumer Health
About the role
Entity: WELL Health Technologies Position Title: Senior Digital Product Manager – Consumer Health Salary Range: $130,000 - $150,000CAD Job Class: Full Time Work Location: Vancouver, BC About The Company WELL, is an innovative technology enabled healthcare company whose overarching objective is to positively impact health outcomes by leveraging technology to empower and support healthcare practitioners and their patients. WELL has built an innovative practitioner enablement platform that includes comprehensive end to end practice management tools inclusive of virtual care and digital patient engagement capabilities as well as Electronic Medical Records (EMR), Revenue Cycle Management (RCM) and data protection services. WELL, uses this platform to power healthcare practitioners both inside and outside of WELL’s own omni-channel patient services offerings. WELL, owns and operates Canada's largest network of outpatient medical clinics serving primary and specialized healthcare services and is the provider of a leading multi-national multi-disciplinary telehealth offering. WELL, is publicly traded on the Toronto Stock Exchange under the symbol " WELL ". To learn more about the company, please visit: www.well.company.
Position Summary WELL Health is seeking a Senior Product Manager to own the end-to-end Consumer Health product strategy, and execution, working collaboratively with leadership on end-to-end Consumer Health product vision. This is a senior individual contributor role for a product leader who can operate at both strategic and executional levels in a complex, highly competitive environment.
This role is not a feature-level product management position. You will collaborate on long-term product direction, while being instrumental in measurable performance outcomes, and delivery across a broad consumer focused portfolio.
You will report to the Head of Consumer Health, working in close partnership with a built-in marketing team, internal WELL engineering teams, finance, operational and other functional teams, plus third-party developers, vendors, and platform partners.
What You Will Be Doing Product Strategy & Vision
- Own the end-to-end product vision for WELL’s Consumer Health offerings.
- Define and communicate a 3+ year product roadmap, grounded in customer behaviour, performance data, and market and marketing dynamics.
- Ensure product strategy aligns with Consumer Health business objectives, operational realities, and WELL’s broader mission.
- Act as a senior product voice and thought leader, shaping direction through insight and judgment.
Execution & Delivery
- Translate strategy into clear priorities, initiatives, and outcomes.
- Lead cross-functional execution with marketing, design, engineering, analytics, and operations.
- Drive momentum and accountability across internal and third-party delivery teams.
- Balance speed and quality with a “done is better than perfect” mindset.
- Identify and resolve ambiguity, risks, and delivery blockers.
Customer & Data Leadership
- Develop deep understanding of consumer behaviour across the full Consumer Health journey.
- Define success metrics and use data to inform decisions, validate outcomes, and optimize performance.
- Continuously evaluate product-market fit and competitive positioning.
Platform & Ecosystem Lens
- Apply a platform-oriented mindset to Direct to Consumer product development, with an understanding of how core DTC platforms (e.g., Shopify and its ecosystem), MarTech systems/eco-systems (e.g. Marketing CRM), and third-party services work together to deliver cohesive, scalable experiences.
- Evaluate when to build, buy, or partner, balancing speed to market, flexibility, scalability, and long-term maintainability.
- Partner closely with marketing and engineering to ensure platforms and tools—such as ecommerce platforms, CRM and lifecycle marketing tools, analytics, experimentation, and personalization systems—enable effective acquisition, conversion, retention, and performance optimization.
- Ensure platform and ecosystem decisions support WELL’s long-term product vision, performance goals, and operational realities, rather than short-term tool optimization.
Stakeholder & Partner Collaboration
- Work closely with the Head of Consumer Health to align product direction with business priorities.
- Partner with marketing to align product capabilities with acquisition, conversion, and retention strategies.
- Collaborate effectively with WELL engineers, third-party developers, and external partners to deliver integrated solutions.
- Communicate clearly and credibly with senior stakeholders.
Experience You have:
- 5+ years of product management experience, ideally in consumer-facing digital products.
- Proven ownership of broad, end-to-end product domains.
- Experience operating in performance-driven, competitive environments.
Capabilities
- Strong technical comprehension and ability to work closely with engineering teams.
- Strategic thinker who can execute decisively.
- Highly data-driven, with a strong understanding of product and business metrics.
- Excellent problem-solving skills and comfort with ambiguity.
- Strong communicator who builds alignment without formal authority.
- Take ownership of initiatives and deliver early, tangible results.
Mindset
- Ownership-oriented and outcomes-focused.
- Comfortable working with visionary leadership.
- Collaborative, pragmatic, and execution driven.
- Will get hands-on to ensure delivery. In fact, is a primary tactical driver of delivery.
Nice to Have
- Experience in healthcare, digital health, or regulated industries.
- Experience with subscription or transactional Consumer Health models.
- Experience working with third-party vendors or platform ecosystems.
What Success Looks Like In First 3 Months
- Build a deep understanding of WELL’s product vision, customers, data, and op model.
- Establish strong working relationships with marketing, engineering, and leadership.
- Deliver a clear Consumer Health product strategy and prioritized roadmap.
The salary for this position falls within a defined range and will be determined based on several factors, including the candidate’s experience, qualifications, skills, and the needs of the organization. At WELL, we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.
WELL is committed to fostering a diverse, inclusive, and accessible workplace. We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and lived experience. We strive to create an environment where differences are valued and contribute to our collective success – this is the WELL Way.
This recruitment process uses automated tools, including artificial intelligence, to help review applications. Qualified human decision-makers review these results and make all final hiring decisions.
WELL has been independently certified as a Great Place to Work® by the Great Place to Work Institute® Canada. This recognition reflects our commitment to building a workplace culture rooted in trust, inclusivity, and employee well-being. It also aligns with our Healthy Place to Work pillar and the priorities outlined in our annual Sustainability Impact Report . Want Read more about us: https://stories.well.company/ PI282075445
About WELL Health Technologies Corp. (TSX: WELL)
WELL Health is a healthcare technology company empowering providers across North America with innovative digital tools and services.
WELL Health’s Practitioner Enablement Platform offers virtual care and digital patient engagement capabilities, along with Electronic Medical Records (EMR), Revenue Cycle Management, and cybersecurity & data protection services. By reducing manual administration tasks, WELL Health helps physicians and healthcare providers increase time spent with patients and avoid burnout.
WELL’s comprehensive end-to-end healthcare system includes diagnostic, specialist, private, executive, allied, and primary care clinic services, all integrated with their Practitioner Enablement Platform.
In Canada, WELL Health operates largest medical clinic network in the country and supports thousands of clinicians. WELL is also a leading provider of multi-national, multi-disciplinary telehealth offerings.
In the US, WELL’’s subsidiaries, CRH Medical and Wisp, are leading providers of anesthesia services to gastroenterologists and sexual healthcare prescription services, respectively. Circle Medical, WELL Health's bricks-and-clicks clinic service, operates in multiple states. In total, our US healthcare businesses support thousands of healthcare practitioners.
WELL Health has also recently added Doctorly, a German EMR company, to a growing multi-national portfolio.
WELL is publicly traded on the Toronto Stock Exchange under the symbol "TSX: WELL" and on the OTCQX under the symbol “WHTCF”.
For corporate information, visit: www.well.company.