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Director of Brand Campaigns

MaintainX7 days ago
Remote
Canada, United States
Senior Level

About the role

Who you are

  • Campaign Operator Mindset: You know how to move big brand initiatives from idea to execution
  • Message Stewardship: You care deeply about consistency and clarity across every touchpoint
  • Partnership Builder: You bring creativity to sponsorships and partnerships that expand our reach
  • Growth Orientation: You see brand not just as awareness, but as a lever to accelerate pipeline and enterprise expansion
  • 8–12+ years in B2B brand or integrated marketing, ideally within SaaS or enterprise technology
  • Proven track record developing and executing brand campaigns with measurable business impact
  • Experience running sponsorships and large-scale partnerships with clear ROI
  • Strong program management skills; able to coordinate across teams and deliver on deadlines
  • Excellent messaging and storytelling instincts, with the ability to unify diverse channels under one cohesive narrative
  • Analytical and data-driven approach to brand performance and investment

What the job involves

  • As the Director of Brand Campaigns, you will be responsible for owning the strategy and execution of high-impact brand campaigns, ensuring message cohesion across every channel, and leading sponsorships and partnerships that elevate MaintainX’s presence in the market. Reporting to the VP of Growth Marketing & Strategy, In this role, you’ll be part storyteller, part campaign operator, and part brand guardian.
  • It requires a creative storyteller, a strategic thinker, and a collaborative leader who can partner across Growth, Product Marketing, Corporate Communications, Sales, and People teams to craft a category-defining brand that scales globally
  • Lead Brand Campaigns: Design and launch brand campaigns that drive awareness, credibility, and pipeline impact
  • Unify Messaging: Ensure consistent storytelling across digital, events, product, and executive communications
  • Drive Sponsorships: Manage strategic sponsorships and partnerships to maximize visibility and ROI
  • Collaborate Cross-Functionally: Partner with Growth, Product Marketing, and Sales to align campaigns with company priorities
  • Measure & Optimize: Track awareness, engagement, and pipeline influence, and continuously improve performance

About MaintainX

Software Development
201-500

MaintainX is the leading maintenance and work execution software, designed specifically for industrial and frontline teams. We help companies streamline maintenance operations, improve asset management, and empower workers—all while delivering insights that can improve your bottom line. As a mobile-first platform, MaintainX delivers a modern, IoT-enabled solution for maintenance, reliability, and operations teams trusted by over 8k companies worldwide.

If you’re looking for an AI-enabled CMMS solution that’s easy to use and implement, look no further. The MaintainX platform manages millions of work orders and assets, and is used by more than 500K frontline professionals globally. We help customers reduce unplanned downtime and increase asset availability, while meeting complex compliance needs and keeping workers safe.

Ready to ditch the clipboard? Here's what we can help your team digitize:

-Maintenance Work Orders -Preventive Maintenance -Safety Procedures -Safety and Environmental Audits -Multi-site Reporting -IoT & ERP Integrations -Auditing/Inspection Workflows -Training Checklists -Parts Order Management & Vendor Connections

We’re proud to serve some of the world’s largest brands, including Duracell, AB InBev, Univar, Cintas, McDonalds, Titan America, and many more.

To learn more, please visit www.maintainx.com