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Director / Senior Director | Shopper Research

Hybrid
Ontario
CA$72,067 - CA$90,084/yearly
Senior Level
full_time

About the role

Explorer is part of Savanta which is a fast-growing data, market research, and advisory company. Being part of the Savanta Network provides Explorer with global coverage while maintaining our consultative approach with clients.

At Explorer, we are shopper experts. We focus on all thing’s shopper research, using a behavioral approach to identifying and understanding actionable opportunities for our clients. As part of Savanta, we have a broad range of shopper research offerings, with a specialty in Pack, Planogram, Retail, Signage, and Path-to-Purchase research.

Are you ready to lead impactful projects and transform data into compelling stories? At Explorer, you'll drive client success and team excellence. This role requires you to reside in Ontario, Canada, with opportunities for travel across North America. You'll report directly to the Vice President, leveraging your skills to make a real difference.

Depending on experience, this vacancy will be either Research Director or Senior Research Director.

Currently this role is remote but will be linked to the Ontario office and may change to hybrid in the future.

About the Role:

Step into a role where you drive client success. Working alongside the Vice President, you’ll manage multiple accounts, ensuring projects are delivered smoothly and client goals are met. Each day brings new challenges—from turning raw data into clear, actionable stories for reports and presentations, to distilling analytics into sharp insights that solve real business problems.

You’ll be the bridge between complex findings and those who need to act on them. Your work connects insight with impact. Sometimes that means being onsite, overseeing field operations so client expectations aren’t just met—they’re exceeded. When issues arise, you respond with practical solutions that build trust. You will primarily work with quantitative research in the shopper space.

You’ll play an active part in mentoring your team, helping others reach their potential and contributing to a culture of support and growth. Through leading training sessions and developing research skills, you’ll strengthen the group—so everyone’s equipped to deliver standout results.

Key responsibilities will be:

  • Leading Projects: Support the vice president in the oversight and management of multiple client accounts, delivering exceptional results and building lasting relationships.
  • Transforming Data into Narratives: Convert complex information into captivating stories with precision in report writing and presentations.
  • Providing Clarity: Apply advanced analytics to distil complex data into straightforward, actionable insights that solve business challenges.
  • Connect with Stakeholders: Develop well-crafted reports and presentations that resonate with both strategic planners and operational managers.
  • On-Site Field Management: Be present on-site with clients (primarily across the US and Canada) to ensure field operations align seamlessly with client expectations and needs.
  • Resolving Issues: Address client concerns with practical solutions that ensure satisfaction and loyalty.
  • Mentoring & Training: Inspire and support team members to achieve their goals while fostering a collaborative work culture. Develop and lead training initiatives to enhance our team's skills in research methods and strategies.

About You:

Explorer is looking for individuals that are highly skilled managing complex projects and making data actionable.

You will bring:

  • Substantial experience in the MR industry, with a mix of client-side and supplier-side experience highly appreciated.
  • Proven leadership skills that inspire and effectively guide teams in high-pressure situations.
  • Expertise in advanced analytics and experience in transforming data into actionable business solutions.
  • The ability to deliver precise strategies and insights, even under tight schedules.
  • Experience running and delivering quantitative research studies, both online and central location testing.
  • Exceptional communication skills for building strong relationships with senior-level clients.
  • Experience in Shopper Research is desirable, particularly in areas like packaging testing, optimizing store layouts, and understanding customer pathways.
  • A proactive mindset with a passion for balancing various projects efficiently and meeting fast turnaround requirements.

Eager to Make an Impact? If you're located in Ontario, Canada, and ready to step into a dynamic role with flexibility and travel opportunities, apply now to join Explorer. This is your chance to shape influential client partnerships and contribute to a thriving team!

And in return, Explorer offers*:

  • Salary Range: $100,000 - $125,000 CAD (depending on experience and ability)
  • Bonus scheme
  • Flexible working practices
  • Health package
  • Retirement plan
  • Team & Company Socials

Why Join Us:

Part of the vibrant Savanta & Next 15 Communications Group, we have an entrepreneurial company culture that actively recognizes and values its people and offers excellent opportunity for career development.

Explorer Research is committed to being an equal opportunities employer and continuously strives to be an employer of choice. Our people are our greatest asset - we value workplace diversity and inclusion, oppose all forms of unlawful discrimination, and welcome applications from suitably qualified candidates of all backgrounds.

*Full details of local benefits and perks available on request from the People Team (HR).

All candidates will be considered equally, however, unfortunately we are unable to offer sponsorship.

About Explorer Research

Market Research
51-200

Explorer Research are the shopper experts, driving growth for the world’s leading brands. We use conscious and nonconscious research methods to understand, predict and influence shopper behavior. A leader in behavioral research, Explorer has online virtual reality simulations of all retail environments (grocery, mass, club, convenience) to enable agile shopper behavior testing.

How we're different . . .

  1. Explorer are shopper experts. With decades of combined in-house research experience at brands like Kraft and PepsiCo, no one has the depth and breadth of experience that Explorer delivers.

  2. We have the broadest range of immersive testing environments, which means we can provide the methodology (online, in-store, in-lab) that works best for your research objectives and budget.

  3. Explorer are biometric analytic experts that understand and interpret eye-tracking, facial coding, GSR, and EEG – fundamental insights to drive business growth.

A leader in Virtual Reality, our online virtual reality is ideal for packaging, planogram, POSM, and aisle re-design research. Our online VR retail platform has eye-tracking, pathway measurement and is a fully interactive environment for testing. For in-person research, we have state-of-the-art shopper labs in both Chicago and Toronto. Our labs are equipped with focus group rooms as well as life-sized virtual reality with eye-tracking.

Our services include:

SHOPPER INSIGHTS • Planograms and Assortment • Signage & Point-of-Sale Marketing • Retail Design & Store of the Future • Retail Media Testing

PACKAGING RESEARCH • Pack Express – Online Agile Research • Predesign Discovery • At shelf validation research

PATH TO PURCHASE • DecisionPATH

E-COMMERCE AND UX • Using simulated websites, our e-commerce testing service uses eye tracking to measure shopper engagement.

SHOPPER ACTIVATION FRAMEWORK • A framework, that helps you better target shopper and trip opportunities to drive sales.