Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.

Join us, this is where your career story takes off.

Overview of role:

WestJet is currently seeking a creative and dynamic Advisor - Destination Marketing to support our Marketing team. Playing a key role, you’ll bring your creative and results orientated approach to the role to support our sales and marketing targets. You’ll develop disruptive and innovative regional campaigns that create awareness, invoke inspiration and drive sales.

The Advisor will support regional campaigns, lead the launch of new destinations, and support routes of need. They will also leverage co-operative marketing funds from hotel, airport, tourism, and attraction partners to achieve shared targets. This role plays a key part in delivering WestJet’s Strategic Plan and Marketing Objectives.

Key Deliverables Include:

• Lead and deliver large campaigns and projects as it pertains to marketing WestJet’s destinations;

• Partnering with key stakeholders such as tourism boards, hotels, airport authorities and attraction partners to define joint objectives and determine marketing deliverables;

  • Develop a mutually agreed upon co-op marketing program;
  • Build in flexibility to ensure we can support routes and react quickly when required;
  • Offset the cost of WestJet marketing tactics;
  • Support revenue targets for WestJet routes;
  • Track, forecast and report on all marketing spend for co-op partner campaign elements in the WestJet budget;
  • Meet with partners regularly to maintain relationships; prioritizing the strategic partners that will grow and scale with WestJet;

• Negotiate cooperative marketing funds to support network and revenue objectives with the goal of offsetting planned marketing spend for same destination;

• Execute large scale and targeted regional campaigns and tactical events through external and internal advertising channels;

• Manage campaigns and projects on a strict timeline and become the subject matter expert (SME) as it relates to our Regional Marketing campaign strategy, execution, analytics, and post-mortems;

• Proactively co-ordinate and liaise with the Manager to ensure timelines are being managed, updates are provided, proper approvals are obtained, and go-to-market plans are presented;

• React quickly to actions of our competitors and become an expert at quick-to-market strategies in order to drive sales;

• Represent the business unit and work collaboratively with cross-functional internal teams (Brand, Channel Teams, Design, Digital, Analytics, Guest Communications, Social, Loyalty, Revenue Management and Pricing, Network Planning, IT);

• Work closely with the Paid Media Channel team on media buying and the internal/external creative agencies to develop creative concepts and paid media plans that are effective, yet impactful;

• Work closely with the Owned Channel team to develop campaign assets that adhere to channel best practices;

• Measure, consolidate reporting and communicate on the success of each marketing initiative against documented objectives, campaign KPIs, etc;

• Proactively participate in the improvement and troubleshooting of processes as they pertain to Regional Performance Marketing involvement;

• Support Manager on continuous review of competitive analysis, internal and external market research, industry-leading destination awareness, tactical and partnership marketing;

• Work in partnership with the Channel teams on A/B testing as outlined in the regional performance landscape;

• Share learnings and provide support for team members. Help to provide an environment where you, your team members and your stakeholders can learn continuously;

• Support the Manager with the development and fulfillment of partnership agreements and other tasks and projects as assigned.

Experience and Qualifications:

• Completed Bachelor's Degree (Marketing or Communications);

• 3-5 plus years’ experience working in a fast-paced Marketing environment with solid experience working with agencies in launching campaigns with advertising channels such as digital and traditional media (e.g. TV, radio, online display, paid search, paid social, print and out of home, etc.);

• Strong understanding of coordination and integration with PR, contesting/promotions, experiential marketing and sponsorship teams;

• Expert and proficient with Microsoft office programs such as (PowerPoint, Excel, Microsoft Teams, and SharePoint.);

• Experience with Adobe Analytics considered an asset, as well as knowledge of data visualization tools;

• Good understanding of advertising compliance is an asset;

• Must possess excellent project management, communication, and presentation skills;

• Solid understanding of managing marketing budgets and monthly forecasting;

• Must be proactive, highly motivated, highly organized, energetic personality with a positive can-do attitude;

• Ability to multi-task, move quickly and effectively and consistently perform under tight deadlines;

• Think outside of the box and effectively bring big ideas to life, as well as have the ability to leverage insights and data to ensure continuous improvement;

• Possess a unique ability to bridge the gap between campaign stakeholders, management, agencies, channel and creative teams;

• A solid understanding of return on marketing investment and marketing analytics.

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win

• Travel privileges for you and your family, effective from your start date

• Savings and Benefit programs that are flexible to meet your specific needs

Think we are a fit? Apply now!

About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Following integration with Sunwing in 2025, more than 14,000 WestJetters support nearly 200 aircraft and connect guests to more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.

As a major Canadian employer that includes WestJet Airlines, Sunwing Vacations Group and WestJet Cargo, the WestJet Group is Canada’s leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our Safety Promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our Commitment to Diversity and Inclusion

We embrace what makes us each unique, and what makes us uniquely WestJet. WestJet is committed to inclusiveness, equity, and accessibility and if you require accommodation during the selection process, please let our Talent Acquisition team know at talent@westjet.com. We encourage all qualified candidates to apply.

At WestJet, we welcome unique skills, experiences, and backgrounds - if you’re passionate and excited about this role, we encourage you to apply even if you do not meet every single qualification in the posting. We are committed to inclusivity, equity, and accessibility in the selection process. If you require an accommodation during the recruiting process, please let our Talent Acquisition team know.

We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.

For more information about everything WestJet, please visit WestJet.com.

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