Who you are

• 5+ years of experience managing social media for a B2B or SaaS brand with a focus on enterprise audiences, ideally in the technology, creative tooling, or entertainment industries
• Deep understanding of social platforms and their ecosystems, with the ability to tailor messages and formats to each channel, audience, and moment
• Experience creating and managing integrated multi-channel campaigns that build awareness and engagement
• Strong understanding of creators across focus verticals and how they can shape top-funnel awareness
• Ability to do lightweight content editing natively within social platforms
• Strong creative instincts with the ability to develop effective creative briefs and collaborate with creative teams to produce high-impact social content
• Excellent written communication skills with the ability to distill complex ideas into accessible and human-centered content
• Extremely detail-oriented with the ability to manage the end-to-end production process of social content
• Data-driven mindset with comfort using analytics to evaluate performance, uncover insights, and refine strategy
• Collaborative team player who thrives in a fast-paced environment and enjoys working across functions
• Deep curiosity about generative AI with active experimentation using new tools and workflows
• Entrepreneurial spirit with a get things done attitude and an ability to thrive in a fast-changing environment
• Experience in the visual media or creative tools ecosystem is a plus

What the job involves

• In this role, you will own the strategy, publishing, and moderation across our company and select executive accounts
• You will shape how Stability AI shows up online and play a key role in building awareness, engagement, and advocacy with enterprise audiences and the influential voices who inform their decision making
• While your focus will be on reaching enterprise buyers of generative AI products and services, the content you create must be human, informative, and engaging in unexpected ways to stand out on crowded platforms
• You will work across LinkedIn, X, Instagram, Reddit, and other channels, developing platform-specific and multi-format content
• You’ll partner closely with content, creative, product marketing, comms, demand gen, and external vendors to translate our company and product narratives into compelling social content that adds value for our audiences and contributes to building the future of creative production
• As we continue to scale, change will be a constant
• While this job description reflects what you will focus on today, the role will naturally evolve as our business grows and the market matures
• Own the global social strategy
• Develop and execute a strategy that drives awareness, engagement, and advocacy across priority platforms, reaching enterprise audiences and the creators, experts, and cultural voices who influence them
• Manage content calendar, publishing, and moderation
• Plan posting schedules and execute publishing and moderation across company and select executive accounts
• Collaborate across teams to build integrated programs
• Work with content, creative, product marketing, comms, demand gen, and external vendors to align social strategy with business objectives, priority audiences, and key moments
• Monitor online conversation about our brand, executives, and market
• Track social listening to identify sentiment, insights, and opportunities for timely participation, customer signal, and escalation if needed
• Measure and optimize performance
• Use analytics tools to analyze performance, refine strategies, and provide clear reporting to leadership and cross-functional partners that connects social results to broader business objectives
• Stay ahead of platform trends and influential voices in generative AI
• Track platform updates, market shifts, and top creators across focus verticals to identify opportunities to evolve content, participate in relevant moments, and partner with creators who influence our audiences