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CRM Specialist

Punt1 day ago
Vancouver, British Columbia, Canada
Entry Level
Full-Time

About the role

About Us

We are a rapidly growing portfolio of gaming, sweepstakes, prediction, and skill-based entertainment products. We are one of the fastest-scaling digital entertainment companies in North America, with millions of users, thousands of daily active players, and an ambitious roadmap that includes:

Multi-brand expansion

Next-generation gamification systems Global expansion across North America, Europe, and beyond New product verticals and player experiences

We move quickly, experiment constantly, and value people who take ownership, think critically, and enjoy solving challenging problems.

The Opportunity

We're looking for a CRM Specialist to join our Growth Marketing team and help create engaging experiences that keep our players coming back.

This is an excellent opportunity for someone early in their career who enjoys marketing, data, customer engagement, and experimentation. You'll work closely with Product, Design, Analytics, and Marketing to execute CRM campaigns, analyze performance, and continuously improve how we communicate with our players.

No previous CRM experience is required. We're looking for someone who is analytical, curious, highly organized, and eager to learn.

What You'll Be Responsible For

As our Junior CRM Specialist, you will

Assist with planning, building, and launching CRM campaigns across the player lifecycle, including onboarding, promotions, retention, loyalty, and win-back campaigns. Create and manage audience segments using player behaviour and engagement data. Write compelling email, push notification, SMS, and in-app messaging content. Monitor campaign performance and prepare reports on key engagement and retention metrics. Support A/B testing initiatives to improve campaign effectiveness and player engagement. Identify trends, opportunities, and gaps in player behaviour and recommend improvements. Work cross-functionally with Product, Design, Analytics, and Marketing teams to deliver high-quality campaigns. Maintain campaign calendars and ensure communications are launched accurately and on schedule. Continuously learn CRM best practices, marketing automation tools, and player engagement strategies.

What We're Looking For

We're looking for someone who is

Early in their career or a recent graduate with a degree in Marketing, Business, Communications, Analytics, or a related field. Highly organized with exceptional attention to detail. Curious and analytical, with strong problem-solving skills. An excellent written communicator who can create engaging customer messaging. Comfortable working with data and using insights to make decisions. Self-motivated and eager to learn in a fast-paced environment. Able to manage multiple priorities while maintaining a high level of accuracy. Passionate about digital products, gaming, technology, or consumer marketing.

Nice to Have

Experience with any of the following is considered an asset

CRM or marketing automation platforms (Braze, Optimove, Customer.io, Salesforce Marketing Cloud, HubSpot, etc.)

Basic SQL or data analysis

Google Analytics, Mixpanel, Amplitude, or similar analytics tools Copywriting or content creation experience Experience running A/B tests Experience with AI tools and workflow automation

Why Join Punt?

Make an immediate impact at one of North America's fastest-growing gaming companies. Work alongside experienced Product, Marketing, and Growth leaders. Gain hands-on experience with CRM strategy, lifecycle marketing, experimentation, and analytics. Enjoy significant ownership and opportunities for rapid career growth. Be part of a collaborative, high-performing team that values curiosity, initiative, and continuous improvement.

About Punt

Computer Games
1-10

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