Robertson is the School of New Work. Our vision is for everyone to have a good life through a prosperous and fulfilling career. Our mission is to empower our learners with the most relevant training and up-to-date industry insights so that they may find fulfilling and meaningful careers.

We're looking for a strategic doer—someone who can take the big picture and turn it into actionable campaigns, events, and brand moments that drive enrollment and engagement across our three campuses.

Key Responsibilities:

Planning & Process Optimization:

• Develop, lead and execute integrated marketing campaigns for campus initiatives such as programs, open houses, and community outreach.
• Ensure marketing strategies and initiatives are aligned with overall business objectives and goals.
• Identify inefficiencies in current workflows and implement streamlined processes to enhance productivity, reduce bottlenecks and improve overall marketing effectiveness.
• Plan, lead and execute events (virtual and in-person), including logistics, promotion, and post-event follow-up
• Support brand elevation initiatives across social, digital, and physical touchpoints
• Collaborate cross-functionally with other areas in the college like Sales, Operations, IT and Workforce.
• Manage project timelines using Asana and ensure delivery across multiple stakeholders.
• Oversee the entire lifecycle of marketing deliverables, campaigns and programs, ensuring timely completion and adherence to scope.

Technology and Systems Management:

• Maintain external facing websites, ensuring accuracy in the information presented.
• Ensure seamless integration between marketing systems (eg. Marketing Automation) and CRM (Salesforce) to ensure accurate data flow, lead management and reporting.
• Own the merchandise program across the organization
• Stay up to date on new marketing technologies and trends, evaluating their potential for adoption into marketing operations.

Reporting and Performance Measurement:

• Lead and manage reporting requirements – weekly, quarterly, monthly and ad – hoc.
• Liaise with agency of record to align on goals, creative briefs, and performance feedback
• Analyze campaign metrics, event KPIs, and student engagement data to improve outcomes
• Apply performance marketing principles and a strong understanding of revenue streams and lead attribution to evaluate marketing effectiveness, guide budgeting decisions, and identify opportunities for growth and scale in collaboration with the Director of Marketing.
• In collaboration with the Director of Marketing, monitor marketing operations budget, spending patterns and identify opportunities for savings.
• Travel may be required with reasonable advance notice
• Working outside regular office hours may be required to accommodate events
• Additional duties as required

Ideal Candidate Will Have:

• 4+ years of marketing experience, preferably in education, or service-driven sectors
• Proven experience, minimum 4 years, managing campaigns, events, and multi-channel promotions
• Proven experience, minimum 4 years, in performance marketing
• Strong project management skills (Asana or equivalent tools)
• Working knowledge of Pardot and Salesforce (or similar CRM/marketing automation platforms)
• Working knowledge of web platforms (WordPress, Webflow)
• Excellent collaboration, communication and copywriting skills
• A positive attitude and willingness to contribute to and be part of a successful team.
• Ability to work independently and collaboratively in a team environment.

Bonus Points For:

• PR or community engagement background
• Canva/ Adobe design/editing capabilities