Manager, Annual Giving
Top Benefits
About the role
**Job Title :**Manager, Annual Giving
**Reports to :**Vice President, Fund Development
**Terms of Employment :**Full Time - Permanent
Salary :$70,000 - $75,000
**Please be advised:**This posting is for an open vacancy.
Who We Are
Habitat for Humanity GTA is greater Toronto’s most recognized provider and advocate of solutions that tackle our region’s housing crisis. Our mission is to create a world where everyone has a safe, quality place to live. We focus on creative solutions to address the affordable housing crisis in Toronto, Brampton, Caledon, York Region and Durham Region. With the help of volunteers, donors and community partners, we unlock change for generations by bringing the benefits of home ownership to more people and communities. Since 1988, Habitat GTA has built 23 new communities, empowering more than 500 families.
Why Join Us?
- A meaningful opportunity to make an impact and help your local community
- Paid vacation and sick days
- Habitat for Humanity days and personal days
- Flexible work hours
- Generous Employee Assistance Plan (EAP)
- Corporate gym membership and an Employee Wellness Plan
- RRSP matching eligibility
- Volunteer opportunities to support our Habitat for Humanity Builds
- Growth and development opportunities
- The pride of being part of a highly respected, high profile global charity
Job Purpose
The Manager, Annual Giving is responsible for leading Habitat for Humanity GTA’s individual giving program, with a primary focus on direct mail fundraising and the development of integrated digital donor journeys. This role owns the strategy, planning, and execution of multi-channel direct response campaigns that drive donor acquisition, retention, and long-term value.
The Manager plays a central role in shaping the donor experience at scale by leveraging Raiser’s Edge NXT and Fundraise Up to ensure supporters receive timely, relevant, and consistent engagement across mail and digital channels from first gift onward.
Job Duties
Individual Giving Strategy & Program Leadership
- Develop and manage the individual giving plan and campaign calendar, aligned with Habitat GTA’s fundraising priorities and revenue targets.
- Own a structured direct mail cadence, ensuring appeals, renewals, lapsed donor mailings, and seasonal campaigns are planned, executed, and evaluated annually.
- Use donor data and insights from Raiser’s Edge NXT to inform strategy, segmentation, and campaign timing
Digital Donor Journeys & Fundraise Up
- Design and manage digital donor journeys using email, online giving, and automated touchpoints to support acquisition, second-gift conversion, monthly giving, retention, and reactivation.
- Leverage Fundraise Up functionality to optimize donation forms, suggested asks, recurring giving prompts, and donor conversion.
- Work closely with Marketing & Communications to align email content, timing, and calls to action with direct mail and campaign objectives.
Integrated Campaign Execution
- Ensure a cohesive donor experience across direct mail, email, donation forms, and landing pages, with consistent messaging and offers.
- Coordinate campaign launches so direct mail, and digital touchpoints are intentionally sequenced and reinforce one another.
- Support time-sensitive and priority appeals, including year-end and emergency response fundraising, as required.
Data, Analytics & Optimization
- Use reporting and dashboards in Raiser’s Edge NXT and Fundraise Up to track key performance indicators, including response rate, retention, average gift, donor lifetime value, and channel ROI.
- Lead testing initiatives across direct mail and digital, including list segmentation, messaging, ask strings, landing pages, and donation form optimization.
- Translate data and insights into practical recommendations that improve campaign performance and donor journeys.
Donor Stewardship at Scale
- Use reporting and dashboards in Raiser’s Edge NXT and Fundraise Up to track key performance indicators, including response rate, retention, average gift, donor lifetime value, and channel ROI.
- Lead testing initiatives across direct mail and digital, including list segmentation, messaging, ask strings, landing pages, and donation form optimization.
- Translate data and insights into practical recommendations that improve campaign performance and donor journeys.
Budget & Vendor Management
- Manage the individual giving budget, including direct mail production costs, digital tools, and vendor contracts.
- Oversee relationships with external vendors supporting direct mail production, list services, and digital fundraising tools.
Other Duties
- Participate in team meetings, planning sessions, and cross-departmental collaboration as required.
- Contribute to continuous improvement of fundraising tools, messaging, and processes.
- Duties may be amended as required to meet evolving organizational needs.
Summary of Skills & Qualifications
This role requires an individual with solid experience in individual giving and direct response fundraising, with hands on responsibility for direct mail and digital campaigns. The incumbent must be comfortable working with donor data and systems such as Raiser’s Edge NXT and Fundraise Up to plan campaigns, segment audiences, track results, and improve donor journeys. Strong organizational and project management skills are needed to manage multiple campaigns, timelines, and vendors.
The role works closely with Marketing & Communications, Database Manager, and other Fund Development team members, so the incumbent needs to collaborate well, exercise good judgement, and take initiative to improve how donors are engaged and retained.
- 5+ years of experience in individual giving or direct response fundraising, with direct responsibility for a multi-touch direct mail program.
- Demonstrated experience using CRM systems such as Raiser’s Edge NXT to manage segmentation, reporting, and donor data.
- Hands-on experience with digital fundraising platforms, including Fundraise Up or comparable online giving tools.
- Proven ability to design and optimize donor journeys that improve retention and recurring giving.
- Experience working cross-functionally with marketing, communications, and data teams.
- Strong project management skills with the ability to manage multiple campaigns and deadlines.
Your Application
If you are ready to make a change in your local community and become a part of our team at Habitat for Humanity GTA, click on the Apply button within this posting or click on our Careers Page to find more: https://habitatgta.ca/careers/
Your Future at Habitat for Humanity GTA Awaits.
Applicants must be eligible to work in Canada throughout the duration of their employment with Habitat for Humanity GTA. Proof of eligibility will be required.
Habitat for Humanity GTA is committed to creating a diverse environment and is proud to be an equal opportunity employer.
Don’t meet every single requirement? Women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Habitat, we are dedicated to building a diverse, inclusive and authentic workplace. So, if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Habitat for Humanity GTA is committed to ensuring a barrier-free, accessible and inclusive work environment. We welcome and encourage applications from people with disabilities. Upon individual request, we will endeavor to remove barriers to the hiring process to accommodate candidates with disabilities, providing the applicant has met the bonafide requirements of the employment position. Please inform us should accommodation be required at any point during the recruitment and selection process.
As part of our selection process, the successful candidate must complete a police background check.
We thank all applicants for their interest in Habitat for Humanity GTA, however only those selected for an interview will be contacted.
Habitat for Humanity GTA does not use artificial intelligence technology to assist in screening, assessing, or selecting applicants in the recruitment process.
Not the right fit? Search for Manager, Annual Giving jobs in Toronto, ON
About Habitat for Humanity GTA
Founded in 1988, Habitat for Humanity Greater Toronto Area (GTA) is a nonprofit housing organization working toward a world where everyone has a safe and decent place to live. We mobilize communities to help working, lower income families build strength, stability and independence through affordable homeownership. With the help of volunteers, donors, and community partners, we provide a solid foundation for better, healthier lives for families in the GTA. Since 1988, Habitat for Humanity GTA has built more than 360 homes for families, including over 1,300 children, in need of safe, decent, and affordable housing.
Our houses are sold to partner families at no profit and are financed with affordable, no-interest mortgages that are geared to the family’s income level. In lieu of a down payment, Habitat homeowners volunteer 500 hours of sweat equity on our build sites and at our ReStores. Through our unique affordable homeownership model, we offer families a hand up, empowering them to build better lives for themselves and their children.
In support of our homebuilding, Habitat for Humanity GTA operates retail home improvement stores called Habitat ReStore. Our 11 locations across the GTA sell new and used donated home furnishings, appliances, and renovation materials to the public at a fraction of the original price. Habitat ReStore collects donations from the community, and proceeds from sales help cover the cost to build homes for families.
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Manager, Annual Giving
Top Benefits
About the role
**Job Title :**Manager, Annual Giving
**Reports to :**Vice President, Fund Development
**Terms of Employment :**Full Time - Permanent
Salary :$70,000 - $75,000
**Please be advised:**This posting is for an open vacancy.
Who We Are
Habitat for Humanity GTA is greater Toronto’s most recognized provider and advocate of solutions that tackle our region’s housing crisis. Our mission is to create a world where everyone has a safe, quality place to live. We focus on creative solutions to address the affordable housing crisis in Toronto, Brampton, Caledon, York Region and Durham Region. With the help of volunteers, donors and community partners, we unlock change for generations by bringing the benefits of home ownership to more people and communities. Since 1988, Habitat GTA has built 23 new communities, empowering more than 500 families.
Why Join Us?
- A meaningful opportunity to make an impact and help your local community
- Paid vacation and sick days
- Habitat for Humanity days and personal days
- Flexible work hours
- Generous Employee Assistance Plan (EAP)
- Corporate gym membership and an Employee Wellness Plan
- RRSP matching eligibility
- Volunteer opportunities to support our Habitat for Humanity Builds
- Growth and development opportunities
- The pride of being part of a highly respected, high profile global charity
Job Purpose
The Manager, Annual Giving is responsible for leading Habitat for Humanity GTA’s individual giving program, with a primary focus on direct mail fundraising and the development of integrated digital donor journeys. This role owns the strategy, planning, and execution of multi-channel direct response campaigns that drive donor acquisition, retention, and long-term value.
The Manager plays a central role in shaping the donor experience at scale by leveraging Raiser’s Edge NXT and Fundraise Up to ensure supporters receive timely, relevant, and consistent engagement across mail and digital channels from first gift onward.
Job Duties
Individual Giving Strategy & Program Leadership
- Develop and manage the individual giving plan and campaign calendar, aligned with Habitat GTA’s fundraising priorities and revenue targets.
- Own a structured direct mail cadence, ensuring appeals, renewals, lapsed donor mailings, and seasonal campaigns are planned, executed, and evaluated annually.
- Use donor data and insights from Raiser’s Edge NXT to inform strategy, segmentation, and campaign timing
Digital Donor Journeys & Fundraise Up
- Design and manage digital donor journeys using email, online giving, and automated touchpoints to support acquisition, second-gift conversion, monthly giving, retention, and reactivation.
- Leverage Fundraise Up functionality to optimize donation forms, suggested asks, recurring giving prompts, and donor conversion.
- Work closely with Marketing & Communications to align email content, timing, and calls to action with direct mail and campaign objectives.
Integrated Campaign Execution
- Ensure a cohesive donor experience across direct mail, email, donation forms, and landing pages, with consistent messaging and offers.
- Coordinate campaign launches so direct mail, and digital touchpoints are intentionally sequenced and reinforce one another.
- Support time-sensitive and priority appeals, including year-end and emergency response fundraising, as required.
Data, Analytics & Optimization
- Use reporting and dashboards in Raiser’s Edge NXT and Fundraise Up to track key performance indicators, including response rate, retention, average gift, donor lifetime value, and channel ROI.
- Lead testing initiatives across direct mail and digital, including list segmentation, messaging, ask strings, landing pages, and donation form optimization.
- Translate data and insights into practical recommendations that improve campaign performance and donor journeys.
Donor Stewardship at Scale
- Use reporting and dashboards in Raiser’s Edge NXT and Fundraise Up to track key performance indicators, including response rate, retention, average gift, donor lifetime value, and channel ROI.
- Lead testing initiatives across direct mail and digital, including list segmentation, messaging, ask strings, landing pages, and donation form optimization.
- Translate data and insights into practical recommendations that improve campaign performance and donor journeys.
Budget & Vendor Management
- Manage the individual giving budget, including direct mail production costs, digital tools, and vendor contracts.
- Oversee relationships with external vendors supporting direct mail production, list services, and digital fundraising tools.
Other Duties
- Participate in team meetings, planning sessions, and cross-departmental collaboration as required.
- Contribute to continuous improvement of fundraising tools, messaging, and processes.
- Duties may be amended as required to meet evolving organizational needs.
Summary of Skills & Qualifications
This role requires an individual with solid experience in individual giving and direct response fundraising, with hands on responsibility for direct mail and digital campaigns. The incumbent must be comfortable working with donor data and systems such as Raiser’s Edge NXT and Fundraise Up to plan campaigns, segment audiences, track results, and improve donor journeys. Strong organizational and project management skills are needed to manage multiple campaigns, timelines, and vendors.
The role works closely with Marketing & Communications, Database Manager, and other Fund Development team members, so the incumbent needs to collaborate well, exercise good judgement, and take initiative to improve how donors are engaged and retained.
- 5+ years of experience in individual giving or direct response fundraising, with direct responsibility for a multi-touch direct mail program.
- Demonstrated experience using CRM systems such as Raiser’s Edge NXT to manage segmentation, reporting, and donor data.
- Hands-on experience with digital fundraising platforms, including Fundraise Up or comparable online giving tools.
- Proven ability to design and optimize donor journeys that improve retention and recurring giving.
- Experience working cross-functionally with marketing, communications, and data teams.
- Strong project management skills with the ability to manage multiple campaigns and deadlines.
Your Application
If you are ready to make a change in your local community and become a part of our team at Habitat for Humanity GTA, click on the Apply button within this posting or click on our Careers Page to find more: https://habitatgta.ca/careers/
Your Future at Habitat for Humanity GTA Awaits.
Applicants must be eligible to work in Canada throughout the duration of their employment with Habitat for Humanity GTA. Proof of eligibility will be required.
Habitat for Humanity GTA is committed to creating a diverse environment and is proud to be an equal opportunity employer.
Don’t meet every single requirement? Women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Habitat, we are dedicated to building a diverse, inclusive and authentic workplace. So, if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Habitat for Humanity GTA is committed to ensuring a barrier-free, accessible and inclusive work environment. We welcome and encourage applications from people with disabilities. Upon individual request, we will endeavor to remove barriers to the hiring process to accommodate candidates with disabilities, providing the applicant has met the bonafide requirements of the employment position. Please inform us should accommodation be required at any point during the recruitment and selection process.
As part of our selection process, the successful candidate must complete a police background check.
We thank all applicants for their interest in Habitat for Humanity GTA, however only those selected for an interview will be contacted.
Habitat for Humanity GTA does not use artificial intelligence technology to assist in screening, assessing, or selecting applicants in the recruitment process.
Not the right fit? Search for Manager, Annual Giving jobs in Toronto, ON
About Habitat for Humanity GTA
Founded in 1988, Habitat for Humanity Greater Toronto Area (GTA) is a nonprofit housing organization working toward a world where everyone has a safe and decent place to live. We mobilize communities to help working, lower income families build strength, stability and independence through affordable homeownership. With the help of volunteers, donors, and community partners, we provide a solid foundation for better, healthier lives for families in the GTA. Since 1988, Habitat for Humanity GTA has built more than 360 homes for families, including over 1,300 children, in need of safe, decent, and affordable housing.
Our houses are sold to partner families at no profit and are financed with affordable, no-interest mortgages that are geared to the family’s income level. In lieu of a down payment, Habitat homeowners volunteer 500 hours of sweat equity on our build sites and at our ReStores. Through our unique affordable homeownership model, we offer families a hand up, empowering them to build better lives for themselves and their children.
In support of our homebuilding, Habitat for Humanity GTA operates retail home improvement stores called Habitat ReStore. Our 11 locations across the GTA sell new and used donated home furnishings, appliances, and renovation materials to the public at a fraction of the original price. Habitat ReStore collects donations from the community, and proceeds from sales help cover the cost to build homes for families.