About the role
Job Description:
Reason to hire:
- Support large portfolio
The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Client (CLIENT). CLIENT is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.
Position Overview
The Channel Strategy Specialist works with the Manager, Channel Strategy to manage the execution of the MarTech strategy with a focus on delivering standardized, relevant and timely communications to our Collectors in support of our Partners, Program Marketing and Rewards teams. The Channel Strategy Specialist seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and plays a key role in ensuring all projects are completed on time and on budget.
Responsibilities:
- Supports the development, implementation and monitoring of campaigns & portfolio across Email, Social, Programmatic, Search, and owned marketing channels
- Act as the primary stakeholder in media planning for AMRP and its' Partners
- Assists in execution of multi-channel campaigns with key roles in targeting, optimization, and measurement
- Partner with key internal Marketing stakeholders on automation of campaign orchestration
- Work in partnership with Strategic Partnership, Partner Marketing and Analytics team to track digital marketing performance and proactively develop customer marketing plans to make program impact
- Collaborate with Partner Marketing, Strategic Partnerships and Analytics & Insights team on end to end omni-channel measurement
Qualifications:
- 2-3 years experience in media planning
- Experience in digital marketing campaign management (Email, Web, Social, Programmatic, Search, AdTech, AdOperations), either directly in execution, strategy or in media planning.
- Project management experience
- Stakeholder management
- Ability to articulate results/impact of efforts
- Experience in monitoring campaign performance and optimizing when required
- Analytical to help make data driven decisions
- Media planner, agency experience
Nice to Haves:
- Minimum 3 years' of related work experience within marketing. Agency and/or Loyalty experience is an asset
- Previous banking/FI experience
- Credit card experience
- Contact external vendors
Education:
High school
Performance measurement:
- Ability to create go-to-market strategies
- Ability Communicate results
Interviews:
• 1st round with HM • virtual 30 minutes via MS Teams
• 2nd round with HM's manager • 30 minutes verbal case study MS Teams
About Intelliswift Software
Intelliswift an LTTS company, is a global leader in Digital Product Engineering, Data & AI, and Digital Enterprise Solutions. We empower businesses to leverage cutting-edge technologies and pioneering strategies throughout their digital transformation journey. Our expertise in data-rich modern platforms and people-centric solutions ensures that companies can navigate and thrive in the digital era. We address critical pain points across a diverse range of industries, including Platform & Technology, Fintech, MedTech, Energy & Utilities, Manufacturing, and Retail. Whether it's optimizing operational efficiency, enhancing customer experiences, or enabling digital transformation, we are committed to providing tailored solutions that meet the unique needs of each industry we serve.
Guided by our core values of Transparency, Respect, Integrity, and Passion, we drive innovation and excellence at every step. As a certified Minority Business Enterprise (MBE), we are deeply committed to diversity, equity, and inclusion (DEI). This commitment is reflected in all our transactions and underscores our dedication to fostering an inclusive environment. Trusted by Fortune 500 companies, SMBs, ISVs, and fast-growing startups, Intelliswift is the partner of choice for organizations seeking to revolutionize and excel in the digital landscape.
Learn more at www.intelliswift.com
About the role
Job Description:
Reason to hire:
- Support large portfolio
The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Client (CLIENT). CLIENT is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.
Position Overview
The Channel Strategy Specialist works with the Manager, Channel Strategy to manage the execution of the MarTech strategy with a focus on delivering standardized, relevant and timely communications to our Collectors in support of our Partners, Program Marketing and Rewards teams. The Channel Strategy Specialist seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and plays a key role in ensuring all projects are completed on time and on budget.
Responsibilities:
- Supports the development, implementation and monitoring of campaigns & portfolio across Email, Social, Programmatic, Search, and owned marketing channels
- Act as the primary stakeholder in media planning for AMRP and its' Partners
- Assists in execution of multi-channel campaigns with key roles in targeting, optimization, and measurement
- Partner with key internal Marketing stakeholders on automation of campaign orchestration
- Work in partnership with Strategic Partnership, Partner Marketing and Analytics team to track digital marketing performance and proactively develop customer marketing plans to make program impact
- Collaborate with Partner Marketing, Strategic Partnerships and Analytics & Insights team on end to end omni-channel measurement
Qualifications:
- 2-3 years experience in media planning
- Experience in digital marketing campaign management (Email, Web, Social, Programmatic, Search, AdTech, AdOperations), either directly in execution, strategy or in media planning.
- Project management experience
- Stakeholder management
- Ability to articulate results/impact of efforts
- Experience in monitoring campaign performance and optimizing when required
- Analytical to help make data driven decisions
- Media planner, agency experience
Nice to Haves:
- Minimum 3 years' of related work experience within marketing. Agency and/or Loyalty experience is an asset
- Previous banking/FI experience
- Credit card experience
- Contact external vendors
Education:
High school
Performance measurement:
- Ability to create go-to-market strategies
- Ability Communicate results
Interviews:
• 1st round with HM • virtual 30 minutes via MS Teams
• 2nd round with HM's manager • 30 minutes verbal case study MS Teams
About Intelliswift Software
Intelliswift an LTTS company, is a global leader in Digital Product Engineering, Data & AI, and Digital Enterprise Solutions. We empower businesses to leverage cutting-edge technologies and pioneering strategies throughout their digital transformation journey. Our expertise in data-rich modern platforms and people-centric solutions ensures that companies can navigate and thrive in the digital era. We address critical pain points across a diverse range of industries, including Platform & Technology, Fintech, MedTech, Energy & Utilities, Manufacturing, and Retail. Whether it's optimizing operational efficiency, enhancing customer experiences, or enabling digital transformation, we are committed to providing tailored solutions that meet the unique needs of each industry we serve.
Guided by our core values of Transparency, Respect, Integrity, and Passion, we drive innovation and excellence at every step. As a certified Minority Business Enterprise (MBE), we are deeply committed to diversity, equity, and inclusion (DEI). This commitment is reflected in all our transactions and underscores our dedication to fostering an inclusive environment. Trusted by Fortune 500 companies, SMBs, ISVs, and fast-growing startups, Intelliswift is the partner of choice for organizations seeking to revolutionize and excel in the digital landscape.
Learn more at www.intelliswift.com