Top Benefits
Flexible Work Culture
Professional Development
Team Building Events/Outings
About the role
Who you are
- Proven experience supporting complex, multi-stakeholder sales cycles, including municipalities or counties, with familiarity in RFP-driven procurement, compliance requirements, security reviews, and long evaluation cycles
- Demonstrated ability to support technically and operationally complex deals, building enablement that addresses technical architecture, financial justification, governance scrutiny, and procurement concerns
- Skilled in creating clear, differentiated messaging grounded in real customer and practitioner language
- Experience establishing structured product marketing programs, including win/loss analysis, launch readiness frameworks, measurable success metrics, and high-quality sales assets (decks, battlecards, RFP content, and launch materials)
- Analytical and structured thinker comfortable working with pipeline data, conversion metrics, and deal progression insights to identify friction and improve messaging and enablement
- Able to challenge views productively and educate to bring rigor to positioning, narratives, and go-to-market strategy
- Strong systems thinker who builds repeatable processes and scalable frameworks
- Practical experience applying AI and modern tooling (e.g., generative AI research platforms, conversation intelligence tools, enrichment systems, and enablement platforms) to improve research quality, workflow efficiency, and market insight generation
- Previous experience in GovTech or with Public Sector customers supporting complex, multi-stakeholder sales cycles, including municipalities or counties, with familiarity in RFP-driven procurement, compliance requirements, security reviews, and long evaluation cycles
- Strong knowledge of the Salesforce ecosystem, including platform architecture, configuration limits, and extension models relevant to solution positioning and sales cycles
- We welcome and encourage candidates of all backgrounds to apply
What the job involves
- Reporting to the VP, Marketing the Product Marketing Manager will translate product direction and capabilities that demonstrate clear positioning and value to Public Sector customers
- We are looking for a research-oriented, disciplined Product Marketing Manager who deeply understands product marketing as a function and has demonstrated capabilities to navigate an industry with complex buying cycles and RFP & procurement-driven evaluations
- This also requires strong internal alignment with cross-functional teams including but not limited to Product, Sales, & CX to support with platform and solution positioning as well as mid-to-late deal progression
- As our solution footprint expands, Product Marketing must ensure clarity and execution discipline across launches
- You will work closely with Product and Revenue leadership to ensure new capabilities are introduced with discipline and measurable impact
- You understand how to leverage AI and contemporary tooling to improve research depth, insight quality and workflow efficiency
- As a result you have demonstrated abilities using Gen AI Platforms (ChatGPT, Claude, Perplexity etc.), Gong, Clay, Loveable, Gamma, Storylane, and RFP automation platforms in ways that optimize and transform ways of working
- Own and evolve solution-led positioning, translating product capabilities into outcome-focused messaging for CIOs, Community Development Directors, and operational leaders
- Monitor market trends, regulatory changes, and buying patterns to guide positioning, messaging consistency, and competitive intelligence
- Capture voice-of-market insights (sales calls, RFPs, win/loss reviews, customer conversations) to build differentiated narratives for local government ICPs
- Translate product roadmap updates into clear internal and external communications and enablement materials
- Build structured enablement and objection-handling frameworks addressing technical, governance, security, and ROI concerns
- Lead win/loss analysis and feedback loops to continuously improve sales effectiveness
- Define packaging, positioning, and launch strategy for new capabilities across the Clariti product portfolio
- Coordinate launch readiness across Sales, Marketing, Product, and Customer Success to ensure effective delivery and support
- Track launch success through adoption, pipeline influence, win rates, and early customer outcomes, refining messaging post-release
- Analyze deal progression to identify friction points and develop tools addressing procurement, implementation, and operational concerns
- Formalize customer proof points and outcome-driven narratives to support late-stage deals
- Ensure roadmap communication is credible, clear, and appropriately positioned for buyers
- Extract structured buyer insights from sales conversations and qualitative feedback
- Accelerate competitive research, battlecard creation, and value proposition testing
- Improve workstream efficiency and outcomes by building and using AI-supported systems
- Although we operate as a remote company, all roles are expected to participate in occasional travel for in-person company-wide or departmental meetings, typically 1-2 times per year. Additional travel requirements specific to the role, if any, will be outlined in the job description
The application process
- Background checks - Because our customers trust us with sensitive information, we require all successful candidates to undergo comprehensive background checks before joining our team
Benefits
- Flexible Work Culture
- Professional Development
- Team Building Events/Outings
- Motivated Team
- Corporate Bonus Plan
Not the right fit? Search for Product Marketing Manager jobs in Canada
About Clariti
Software Development
51-200
Clariti’s government software helps North America’s largest and fastest growing communities deliver exceptional community development, permitting, and licensing experiences online.
Our platform is built as an alternative to code-heavy, non-configurable systems that create technology barriers for governments to meet their community’s evolving needs.
We believe that organizations should be able to dictate how their software works. To us, that means providing our customers with a system that’s maintained with clicks, not code, to relieve pressure on technical resources and better support citizens and staff.
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Top Benefits
Flexible Work Culture
Professional Development
Team Building Events/Outings
About the role
Who you are
- Proven experience supporting complex, multi-stakeholder sales cycles, including municipalities or counties, with familiarity in RFP-driven procurement, compliance requirements, security reviews, and long evaluation cycles
- Demonstrated ability to support technically and operationally complex deals, building enablement that addresses technical architecture, financial justification, governance scrutiny, and procurement concerns
- Skilled in creating clear, differentiated messaging grounded in real customer and practitioner language
- Experience establishing structured product marketing programs, including win/loss analysis, launch readiness frameworks, measurable success metrics, and high-quality sales assets (decks, battlecards, RFP content, and launch materials)
- Analytical and structured thinker comfortable working with pipeline data, conversion metrics, and deal progression insights to identify friction and improve messaging and enablement
- Able to challenge views productively and educate to bring rigor to positioning, narratives, and go-to-market strategy
- Strong systems thinker who builds repeatable processes and scalable frameworks
- Practical experience applying AI and modern tooling (e.g., generative AI research platforms, conversation intelligence tools, enrichment systems, and enablement platforms) to improve research quality, workflow efficiency, and market insight generation
- Previous experience in GovTech or with Public Sector customers supporting complex, multi-stakeholder sales cycles, including municipalities or counties, with familiarity in RFP-driven procurement, compliance requirements, security reviews, and long evaluation cycles
- Strong knowledge of the Salesforce ecosystem, including platform architecture, configuration limits, and extension models relevant to solution positioning and sales cycles
- We welcome and encourage candidates of all backgrounds to apply
What the job involves
- Reporting to the VP, Marketing the Product Marketing Manager will translate product direction and capabilities that demonstrate clear positioning and value to Public Sector customers
- We are looking for a research-oriented, disciplined Product Marketing Manager who deeply understands product marketing as a function and has demonstrated capabilities to navigate an industry with complex buying cycles and RFP & procurement-driven evaluations
- This also requires strong internal alignment with cross-functional teams including but not limited to Product, Sales, & CX to support with platform and solution positioning as well as mid-to-late deal progression
- As our solution footprint expands, Product Marketing must ensure clarity and execution discipline across launches
- You will work closely with Product and Revenue leadership to ensure new capabilities are introduced with discipline and measurable impact
- You understand how to leverage AI and contemporary tooling to improve research depth, insight quality and workflow efficiency
- As a result you have demonstrated abilities using Gen AI Platforms (ChatGPT, Claude, Perplexity etc.), Gong, Clay, Loveable, Gamma, Storylane, and RFP automation platforms in ways that optimize and transform ways of working
- Own and evolve solution-led positioning, translating product capabilities into outcome-focused messaging for CIOs, Community Development Directors, and operational leaders
- Monitor market trends, regulatory changes, and buying patterns to guide positioning, messaging consistency, and competitive intelligence
- Capture voice-of-market insights (sales calls, RFPs, win/loss reviews, customer conversations) to build differentiated narratives for local government ICPs
- Translate product roadmap updates into clear internal and external communications and enablement materials
- Build structured enablement and objection-handling frameworks addressing technical, governance, security, and ROI concerns
- Lead win/loss analysis and feedback loops to continuously improve sales effectiveness
- Define packaging, positioning, and launch strategy for new capabilities across the Clariti product portfolio
- Coordinate launch readiness across Sales, Marketing, Product, and Customer Success to ensure effective delivery and support
- Track launch success through adoption, pipeline influence, win rates, and early customer outcomes, refining messaging post-release
- Analyze deal progression to identify friction points and develop tools addressing procurement, implementation, and operational concerns
- Formalize customer proof points and outcome-driven narratives to support late-stage deals
- Ensure roadmap communication is credible, clear, and appropriately positioned for buyers
- Extract structured buyer insights from sales conversations and qualitative feedback
- Accelerate competitive research, battlecard creation, and value proposition testing
- Improve workstream efficiency and outcomes by building and using AI-supported systems
- Although we operate as a remote company, all roles are expected to participate in occasional travel for in-person company-wide or departmental meetings, typically 1-2 times per year. Additional travel requirements specific to the role, if any, will be outlined in the job description
The application process
- Background checks - Because our customers trust us with sensitive information, we require all successful candidates to undergo comprehensive background checks before joining our team
Benefits
- Flexible Work Culture
- Professional Development
- Team Building Events/Outings
- Motivated Team
- Corporate Bonus Plan
Not the right fit? Search for Product Marketing Manager jobs in Canada
About Clariti
Software Development
51-200
Clariti’s government software helps North America’s largest and fastest growing communities deliver exceptional community development, permitting, and licensing experiences online.
Our platform is built as an alternative to code-heavy, non-configurable systems that create technology barriers for governments to meet their community’s evolving needs.
We believe that organizations should be able to dictate how their software works. To us, that means providing our customers with a system that’s maintained with clicks, not code, to relieve pressure on technical resources and better support citizens and staff.