Digital Marketing Manager - Cargo - Temporary
Top Benefits
About the role
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
The Digital Marketing Manager – Cargo is responsible for executing digital projects and tasks on platforms such as the Air Canada Cargo website, email and other digital marketing channels. This role will assist in developing and executing email marketing campaigns, ongoing web development optimizations on aircanadacargo.com, while also managing the website’s content. They will support the evolution of the Air Canada Cargo brand to meet business objectives and collaborate with internal stakeholders within the branch and across the larger Air Canada family to deliver on projects and campaigns for lead generation, and customer engagement.
The ideal candidate excels in a collaborative environment, is comfortable with technical, operational, and creative subject matter and communication, has strong attention to detail, and is a self-starter.
Responsibilities:
- Execute Air Canada Cargo email marketing campaigns including mass and targeted messages, marketing automation, programming (using Salesforce Account Engagement and other possible future technologies), deployment, and segmentation that align with customer journey strategies.
- Liaise with technical teams on integration and migration projects and ongoing digitalization initiatives.
- Manage the email database to ensure deliverability and provide updated information to internal stakeholders; manage the development of distribution lists and targeting rules, dynamic fields driven by logic roadmaps, preference centre, and other data.
- In partnership with our legal team and corporate marketing teams, stay up to date on commercial data protection laws globally to ensure compliance for Air Canada Cargo; Manage global compliance to anti-spam legislation and regulations.
- Understand and stay current on marketing communications-related technology and trends to determine their potential impact on our industry and Air Canada Cargo; apply learnings within Cargo.
Website
- Support website development projects, and update and manage the content and structure of the Air Canada Cargo website and digital environments.
- Update new content on the website with support from product subject matter experts (SMEs) to meet the marketing team and branch objectives.
- Monitor website content to keep the site current and improve the navigation and the discovery of important content.
- Gather web metrics to assist with understanding who and how the content is being consumed and ensure that information is shared with relevant parties.
- Support the improvement of discoverability of the Air Canada Cargo website and content through the use of search engine optimization (SEO) techniques and best practices.
- Partner with internal departments for cross-functional development and collaboration between the platforms.
General
- Maintaining project status updates and timelines
- Assist with briefing in digital projects and execution
- Ensure brand identity and requirements are followed in all marketing communication channels
- Participate in additional projects within the Global Marketing department
Qualifications
- University degree in Communications, Marketing or equivalent
- 2 - 3 years of relevant experience
- Strong interpersonal communication and presentation skills
- Strong time management skills with the ability to handle multiple, simultaneous priorities
- Working understanding of analytics and data manipulation
- Must have experience with an email marketing platform; additional experience in marketing automation is an asset
- Experience with Salesforce is strongly preferred
- Familiarity with Jira is an asset
- Familiarity of HTML, and related languages is an asset
- Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.
Conditions of Employment:
- Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements
Bilingual (English and French)
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
About Air Canada
Canada's largest airline, the country’s flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network celebrating its 25thanniversary in 2022, Air Canada provides scheduled passenger service directly to 51 airports in Canada, 51 in the United States and 86 internationally. It is the only international network carrier in North America to receive a Four-Star ranking from Skytrax, which in 2021 gave Air Canada awards for the Best Airline Staff in North America, Best Airline Staff in Canada, Best Business Class Lounge in North America, and an excellence award for its management of the COVID-19 pandemic.
**
Air Canada est la plus importante société aérienne du Canada, le transporteur national du pays et un membre cofondateur du réseau Star Alliance — le plus vaste regroupement mondial de sociétés aériennes, qui célèbre son 25e anniversaire en 2022. Les lignes passagers régulières d’Air Canada relient sans escale 51 aéroports au Canada, 51 aux États-Unis et 86 sur le reste du globe. En Amérique du Nord, Air Canada constitue le seul transporteur aérien d’envergure internationale offrant une gamme complète de services à détenir la cote quatre étoiles de Skytrax qui, en 2021, lui a décerné les prix Meilleur personnel au sol et à bord en Amérique du Nord, Meilleur personnel au sol et à bord au Canada, Meilleur salon de classe affaires en Amérique du Nord ainsi qu’un Prix d’excellence pour sa gestion de la pandémie de la COVID-19.
Digital Marketing Manager - Cargo - Temporary
Top Benefits
About the role
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
The Digital Marketing Manager – Cargo is responsible for executing digital projects and tasks on platforms such as the Air Canada Cargo website, email and other digital marketing channels. This role will assist in developing and executing email marketing campaigns, ongoing web development optimizations on aircanadacargo.com, while also managing the website’s content. They will support the evolution of the Air Canada Cargo brand to meet business objectives and collaborate with internal stakeholders within the branch and across the larger Air Canada family to deliver on projects and campaigns for lead generation, and customer engagement.
The ideal candidate excels in a collaborative environment, is comfortable with technical, operational, and creative subject matter and communication, has strong attention to detail, and is a self-starter.
Responsibilities:
- Execute Air Canada Cargo email marketing campaigns including mass and targeted messages, marketing automation, programming (using Salesforce Account Engagement and other possible future technologies), deployment, and segmentation that align with customer journey strategies.
- Liaise with technical teams on integration and migration projects and ongoing digitalization initiatives.
- Manage the email database to ensure deliverability and provide updated information to internal stakeholders; manage the development of distribution lists and targeting rules, dynamic fields driven by logic roadmaps, preference centre, and other data.
- In partnership with our legal team and corporate marketing teams, stay up to date on commercial data protection laws globally to ensure compliance for Air Canada Cargo; Manage global compliance to anti-spam legislation and regulations.
- Understand and stay current on marketing communications-related technology and trends to determine their potential impact on our industry and Air Canada Cargo; apply learnings within Cargo.
Website
- Support website development projects, and update and manage the content and structure of the Air Canada Cargo website and digital environments.
- Update new content on the website with support from product subject matter experts (SMEs) to meet the marketing team and branch objectives.
- Monitor website content to keep the site current and improve the navigation and the discovery of important content.
- Gather web metrics to assist with understanding who and how the content is being consumed and ensure that information is shared with relevant parties.
- Support the improvement of discoverability of the Air Canada Cargo website and content through the use of search engine optimization (SEO) techniques and best practices.
- Partner with internal departments for cross-functional development and collaboration between the platforms.
General
- Maintaining project status updates and timelines
- Assist with briefing in digital projects and execution
- Ensure brand identity and requirements are followed in all marketing communication channels
- Participate in additional projects within the Global Marketing department
Qualifications
- University degree in Communications, Marketing or equivalent
- 2 - 3 years of relevant experience
- Strong interpersonal communication and presentation skills
- Strong time management skills with the ability to handle multiple, simultaneous priorities
- Working understanding of analytics and data manipulation
- Must have experience with an email marketing platform; additional experience in marketing automation is an asset
- Experience with Salesforce is strongly preferred
- Familiarity with Jira is an asset
- Familiarity of HTML, and related languages is an asset
- Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.
Conditions of Employment:
- Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements
Bilingual (English and French)
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
About Air Canada
Canada's largest airline, the country’s flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network celebrating its 25thanniversary in 2022, Air Canada provides scheduled passenger service directly to 51 airports in Canada, 51 in the United States and 86 internationally. It is the only international network carrier in North America to receive a Four-Star ranking from Skytrax, which in 2021 gave Air Canada awards for the Best Airline Staff in North America, Best Airline Staff in Canada, Best Business Class Lounge in North America, and an excellence award for its management of the COVID-19 pandemic.
**
Air Canada est la plus importante société aérienne du Canada, le transporteur national du pays et un membre cofondateur du réseau Star Alliance — le plus vaste regroupement mondial de sociétés aériennes, qui célèbre son 25e anniversaire en 2022. Les lignes passagers régulières d’Air Canada relient sans escale 51 aéroports au Canada, 51 aux États-Unis et 86 sur le reste du globe. En Amérique du Nord, Air Canada constitue le seul transporteur aérien d’envergure internationale offrant une gamme complète de services à détenir la cote quatre étoiles de Skytrax qui, en 2021, lui a décerné les prix Meilleur personnel au sol et à bord en Amérique du Nord, Meilleur personnel au sol et à bord au Canada, Meilleur salon de classe affaires en Amérique du Nord ainsi qu’un Prix d’excellence pour sa gestion de la pandémie de la COVID-19.