Job Description ROLE: Category Analyst

REPORTS TO: Manager of Strategy & Business Insights

LOCATION: Burnaby, BC

We are looking for a Category Analyst to join our Sales Team! You will provide insight and analytics to drive category performance and build robust responses to dynamic shopper and market trends. As part of the Strategy and Insight function, we are the central support hub of the business' sales force, but we also act as the bridge between marketing and operational elements. This role requires exceptional analytical and communication skills to help drive strategy and the performance of our exciting and fast-growing Canadian brand.

Opportunities This is a very exciting time for the Sales Team as we continue to grow and expand! A key part of our strategic plan for the years to come is to gain category expert status with all of our major retail customers. This means we are constantly chasing opportunities to showcase our analytics and communicate our leadership position in the category. This role provides you with an opportunity to help drive these new customer relationships and build the capabilities/expertise of our sales team, who we want to foster as category experts along the way. The runway is large to bring new value to our team through different ways of thinking and approaching category analytics.

Here Is Who You Are… Drive & motivation

• You love taking ownership of analytical pathways from hypothesis and building the story, to communicating the results
• You have the drive to manage multiple projects at any one time, across customers and internal stakeholders
• You are passionate about all types of data, problem solving and answering critical business questions (Specifically around the 4Ps – product, place, price, promotion)

Character & ABILITIES

• You are able to translate complex concepts and multiple data points into a story that is pitched at the right level for the stakeholder
• You can bring together multiple sources of quantitative and qualitative datasets to build a comprehensive view of market trends and business opportunities
• You have an analytical mind, who loves diving deep ‘into the weeds’ as much as you do presenting topline national trends; often working at these two levels simultaneously

Knowledge & skills

• You have exceptional written and oral communication skills, which you lean on heavily to translate data into stories
• You have exceptional attention to detail with a high standard for quality control, important for delivering strategic guidance based on data
• You have an understanding of retailer and manufacturing priorities, and how to use the 4P levers to drive category success

Experience

• You have 1-3 years experience working with analytics for grocery/manufacturing, or similar data driven work
• You have experience with Nielsen, Circana/IRI, or POS data

things you will do…

• Interrogate a broad range of data sources to provide regular reporting and ad hoc problem solving, or answers to business questions. The key objective is to provide a consistent, detailed and reliable view of our category performance vs. the market
• Work with key data suppliers e.g. Nielsen, to maximize our resources and dig deeper into performance and trends. Constantly look for opportunities to learn from current assets and future potential agency partners.
• Take ownership of regular monthly deliverables, while coordinating short/long term research projects, keeping to tight deadlines (e.g. monthly database updates, leadership communication, monthly category packs etc)
• Build assets as part of projects or internal workflows e.g. performance summaries, category deep dives
• Have a genuine personal interest in food/CPG, and be able to combine data outputs with context from store visits, shopper research, news articles and understanding of the market, to become a category expert

Other …

• You may need to demonstrate flexibility working around customer presentation deadlines
• You may be required to travel a handful of times a year