Senior Project Manager – Digital Innovation (In-Office – Toronto)

Now Brewing – Senior Project Manager! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.

We’re looking for a strategic and tech-savvy Digital Innovation Project Manager, Sr. to join our Product, Loyalty & Marketing Operations (PMO) team. In this role, you’ll lead cross-functional initiatives that advance our digital and marketing technology capabilities, enabling more personalized, efficient, and impactful customer experiences.

As a key driver of digital innovation, you’ll ensure our digital channels and marketing technology stack continue to evolve in support of our brand and business goals. You’ll play a critical role in enabling smarter paid media strategies (e.g., first-party data-driven targeting), enhancing performance measurement and media attribution (e.g., media mix modeling), and optimizing owned channels like dynamic digital signage and personalized app experiences.

This is a unique opportunity to blend strategy, technology, and creativity to shape the future of how Starbucks connects with customers in Canada.

As a Senior Project Manager – Digital Innovation, you will:

• Develop and maintain a digital innovation roadmap aligned with business and marketing objectives.
• Collaborate with internal teams, agency partners, and media vendors to identify emerging opportunities, assess business impact, and build compelling business cases to secure stakeholder alignment and approvals.
• Lead end-to-end project management for the implementation of programs & initiatives supporting:
• Digital Innovation - e.g. dynamic digital signage and personalized app experiences, customer journey mapping
  • Paid Media Optimizations - e.g. CDP/1P Data enabled targeting enhancements
  • Measurement & Attribution – e.g. Media Mix Model
  • Data Implementation – e.g. API Integration
• Represent Starbucks Canada in North American and Global-led initiatives, providing local insights and ensuring regional needs are considered
• Partner with the Go-to-Market (GTM) team to operationalize new processes, supporting change management and successful adoption across the organization
• Serve as a subject matter expert on emerging media tools and technologies, educating internal and external stakeholders on capabilities, best practices, and business value and support training and enablement as needed.
• Ensure all technologies and implementations adhere to Starbucks privacy, security, and governance standards.

We’d love to hear from people with:

• 5+ years of experience in marketing technology, digital media, advertising operations, or related fields.
• 3+ years of project management experience, with a track record of leading cross-functional initiatives from concept to execution.
• Proven experience developing and executing digital innovation roadmaps, including managing proof-of-concept pilots and vendor evaluations.
• Hands-on experience implementing and optimizing marketing and advertising technologies in complex, cross-functional environments.
• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Collaborative mindset with the ability to influence and align diverse stakeholders.
• Solid understanding of the digital media ecosystem, including experience with Demand-Side Platforms (DSPs) such as DV360 or The Trade Desk.
• Familiarity with Customer Data Platforms (CDPs), ad serving technologies, and audience activation strategies.
• Knowledge of tagging, data onboarding, and campaign measurement methodologies.
• Strong written and verbal communication skills, with the ability to present complex ideas clearly to technical and non-technical audiences.
• Experience supporting training, enablement, or change management initiatives related to new tools or processes.
• Understanding of privacy, security, and compliance standards related to marketing and customer data, with experience ensuring technology solutions meet internal and external requirements.
• PMP certification is an asset.
• Direct experience managing and implementing Adobe Experience Cloud capabilities is an asset.