Position Title: Senior Producer, Digital (On-Site) (English Services)

Status of Employment: Permanent

Position Language Requirement: English

Language Skills: English (First Official Language), English (Reading), English (Speaking), English (Writing)

Work at CBC/Radio-Canada At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date: 2025-11-13 11:59 PM

This role requires full time on site presence.

CBC N.L. is looking for a senior producer of digital content to lead a team of online journalists and program news and information on several platforms. This position is based in St. John’s. The successful candidate will actively participate in the news agenda and ensure the quick and accurate delivery of breaking news to CBC’s digital platforms.

You will lead intentional audience growth strategies to increase reach, retention and engagement of digital audiences.

You have an in-depth understanding of CBC’s Journalistic Standards and Practices and are responsible for ensuring your team functions within these guidelines. You can make quick decisions when required but you’re also a creative thinker with a track record of finding solutions to complex problems.

You provide direction that anticipates the needs of the audience. Your understanding of the region’s cultural communities informs your journalistic decision making. You are a keen observer, focused on reaching new and younger audiences and people in underserved communities.

You thrive on change and are able to motivate people and get them excited to work in a rapidly evolving news environment. You have your finger on the pulse of changing audience consumption trends and want to meet audiences where they are to serve their needs. You are excited by experimentation. You are invested in the development of new formats and programming that’s relevant to the needs of people in the province.

You lead by example and are committed to an inclusive and respectful workplace culture. You can make quick decisions when required but you’re an open-minded leader who encourages healthy debate and creative thinking. You will play a key leadership role in ensuring continuous development opportunities within a rapidly changing and competitive media environment.

You are deeply invested in developing representative and inclusive programming and apply the same thinking for our newsroom cultures. You have a strong understanding of and/or Indigenous and other equity-deserving communities across the province.

Responsibilities:

• You bring to the role experience and knowledge of digital news, social media strategies, metrics and new story treatments.
• You oversee all aspects of our website to make sure our stories are fair, accurate and timely. You also make sure there is a balance of news between the regions our website covers.
• You assign your web staff to the top stories in the province each day and stay on top of any breaking news.
• You write, vet and copy-edit as needed.
• You work closely with reporters to develop them as writers and ensure their stories meet digital standards.
• You work closely with our journalists and producers in TV and radio, and play a key role in the digital rollout of big editorial projects, investigations and events such as elections and territorial budgets.
• You track our results and share our daily successes with the broader news team.
• You respond to typo reports and public feedback and handle clarifications and corrections.

As senior producer of digital content, you will bring the following skills and experience to the CBC :

Experience/Knowledge:

• Combination of education and experience equivalent to a post-secondary education and 5 years of relevant experience, 3 of which are in a digital news environment.
• In-depth knowledge of legal and ethical issues related to journalism including CBC’s Journalistic Standards and Practices (JSP).
• Strong journalistic skills.
• Strong leadership skills.
• Substantial experience writing, copy editing, fact-checking and packaging digital content.
• Substantial experience in search engine optimization and social media optimization.
• Ability to assign, manage and motivate staff, co-ordinate with other departments in a productive manner, and mediate disputes as they arise.
• Ability to coach staff on digital skills such as web writing, photography and social media.
• Excellent general knowledge about territorial and civic politics, geography, history and current issues related to the province.
• Experience and proven ability to package online news stories in compelling and innovative ways.
• Ability to manage large volumes of fast-moving information and ensure material is directed appropriately.
• Ability to manage news and feature lineups in line with CBC News and audience values.
• Knowledge of user-generated content and social media techniques and policies.
• Excellent online news judgment and ability to work effectively under 24/7 online newsroom deadline pressure.
• Good communication and interpersonal skills.
• Strong team player.

Skills:

• Use of content management systems such as 9CMS, as well as systems such as Dalet, Media Central and iNews, would be an asset.
• Knowledge of Canadian Press and CBC style would be an asset.
• Basic HTML/CSS.
• Basic image editing skills.
• Basic video editing skills.
• Experience in radio and television platforms.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.
• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location: 95 UNIVERSITY AVENUE, St-John'S, Newfoundland and Labrador, A1B 1Z4

Number of Openings: 1

Work Schedule: Full time