About the Opportunity

Reporting to the Leadership within Recruitment Services, and Physician Recruitment. We are seeking a talented and experienced Marketing Manager to join our healthcare recruitment team. As the Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives to attract healthcare professionals and engage with our client base. This is a unique opportunity to make a significant impact in the healthcare recruitment industry and contribute to the growth and success of our organization.

This position is work from home with occasional travel to healthcare facilities, office-based meetings, industry events, and job fairs across the province.

Responsibilities

People Manager:

• Lead and support a small, dynamic marketing team, providing day-to-day guidance, setting clear priorities, and ensuring alignment with overall business objectives and brand strategy.
• Foster individual growth and team development, offering regular coaching, performance feedback, and opportunities for skill-building to drive creativity, accountability, and results.

Develop, Implement and Evaluate Marketing Strategies:

• Create and execute comprehensive marketing strategies to promote career pathways and opportunities.
• Identify target audiences and tailor marketing campaigns to attract healthcare professionals across various disciplines.
• Develop evaluations for continuous improvement.

Content Creation and Management:

• Generate compelling and relevant content for digital and traditional channels, including social media, email campaigns, blogs, and website content using multimedia options.
• Manage and update content on the company website and intranet to ensure accurate and up-to-date information.

Brand Development:

• Strengthen and maintain a strong brand presence in the healthcare recruitment industry and among healthcare professionals across all facilities
• Ensure consistency in branding across all marketing materials and communication channels.

Digital Marketing:

• Oversee digital marketing initiatives, including SEO, SEM, and social media advertising.
• Utilize Google Analytics at an advanced level to deliver performance driven results and communicate findings to stakeholders.

Event Planning, Support and Participation:

• Advertise industry events, conferences, and job fairs to enhance brand visibility and attract top talent.

• Tradeshow development and collateral development to align with the recruitment and retention strategies.

Client Engagement:

• Collaborate with the internal teams to create marketing strategies that supports client acquisition and retention efforts.

About You

We would love to hear from you if you have the following:

• A bachelor’s degree in a relevant field of study: Marketing, Advertising, Business, Design, Communications, or a related field.

• Minimum of five years relevant experience in the marketing sector

• Certification in digital marketing, inbound marketing, social media advertising, graphic design, Google Analytics, or other relevant areas an asset.

• Familiarity with Web OS like Drupal and HTML5.

• CRM contact management experience, including developing and working in CRM.

• Comfort with Adobe Creative Suite to edit and create ads and design collateral for promotional materials, knowledge of branding and brand strategy.

• Proven experience in marketing within the healthcare or recruitment industry.

• Strong understanding of digital marketing strategies and tools.

• Ability to work independently and collaboratively in a fast-paced environment.

Please ensure your resume is up to date and includes all relevant education, experience, training, and certifications.