About the role:

The VP, Product & Experience is a key member of the CanadaHelps Executive Team, accountable for the strategic vision, delivery and performance of all product and experience initiatives across the organization. This leader drives the full product lifecycle, customer experience, data-driven growth, and leads digital transformation to maximize charitable impact, deepen donor engagement, and strengthen organizational sustainability. The role blends strategic leadership, product ownership, cross-functional partnership, and people development to scale world-class, user-centric experiences that advance CanadaHelps’ mission.

The annual salary range for this role is $165,000 - $185,000. Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.

This position is remote first but will require to be in-office in Toronto for team collaborations.

What you’ll do: (Primary Responsibilities)

• Set and own the product and journey experience strategy, roadmap and portfolio priorities, aligned to CanadaHelps’ mission, revenue and impact goals.
• As owning Experience, we want to ensure that the product is not just functional, but also drives customer engagement and advocacy.
• Own product performance and KPIs and report progress to the CEO and Board as required.
• Lead, mentor and scale a multidisciplinary organization (product management, UX/design, user research and product operations), including hiring, career development and organizational design.
• Manage product investment decisions, budgets and resource allocation; partner with Finance and CEO on business cases and prioritization.
• Drive cross-functional alignment with Technology, Marketing, Customer Success, and Operations to deliver integrated, secure, accessible and compliant digital experiences.
• Champion user research, inclusive design, accessibility (AODA), privacy-first practices and evidence-based experimentation to continually improve outcomes for donors, charities and partners.
• Define and translate complex technical and data capabilities into product decisions; partner with CTO and leaders on architecture, data governance and operations on feasibility and trade-offs.
• Promote a culture of innovation, experimentation, and continuous learning.
• Stay informed about industry trends, emerging technologies, and best practices.
• Ensure product risk management, security, accessibility and compliance with relevant regulations and standards.

What you will bring to the table (experience):

• Bachelor’s degree required; advanced degree or equivalent experience preferred.
• 12+ years of progressive product leadership experience, including at least 5 years in senior/executive product roles (Head or VP) with end-to-end responsibility for B2B SaaS products and or ECommerce.
• Proven track record of successfully building and scaling product teams and launching digital products that drove measurable business and user impact (revenue, engagement, retention, conversion).
• Prior experience leading product design teams including strong understanding of design methods and systems.
• Demonstrated success in positioning design not just as a visual output, but as a core pillar of product strategy. You have successfully integrated user research and inclusive design practices early into the product lifecycle to de-risk investments and maximize user impact.
• Experience establishing or scaling robust design systems that drive efficiency, visual consistency, and accessibility (AODA compliance) across digital touchpoints
• Skilled at building consensus and fostering collaboration across multiple teams and functions, ensuring product and experience initiatives meet business goals while satisfying stakeholder needs.
• Exceptional communication and interpersonal skills, with the ability to connect and influence multiple groups towards a shared vision;
• Experience with consumer and/or marketplace, payments, fundraising platforms, or nonprofit tech is strongly preferred.
• Strong data and metrics orientation: experienced with analytics, experimentation, KPI-driven roadmaps and growth loops.
• Demonstrated ability to lead cross-functional, distributed teams and to influence senior stakeholders
• Experience owning budgets, prioritization frameworks and financial impact for product lines.
• Deep empathy for users (donors and charities), excellent judgement on trade-offs, and a bias for outcomes and speed of learning.
• Excellent communication and stakeholder management skills; comfortable representing product strategy to the Executive Team and the Board.
• Bachelor’s degree required; advanced degree or equivalent experience preferred.
• Commitment to accessibility, privacy, equity and ethical use of technology.

AI in Recruitment :

CanadaHelps does not use AI-enabled tools to screen, assess, rank, or select candidates in our recruitment process. Our hiring teams make all hiring decisions.