Job ID

74783

Job Title

Digital Marketing Specialist

Regular/Temporary

Regular

Location

Central Campus

Open Date

03/24/2026

Job Type

Limited Term (>12 months)

Close Date

04/07/2026

Employee Group

TMG

Favorite Job

Department

University Marketing&Branding

Full/Part Time

Full-Time

Salary Grade/Band

Band H

Salary Range

$59249.00 - $76676.00 (annual)

Job Code

006241

Hiring Range

$59249.00 - $73121.00

Existing Vacancy

Yes - Backfilling as Existing

Target Number of Openings

1

Hours per Week

35

Posting Details

At McMaster University, innovation and excellence come to life through our people. Faculty, staff, students, and alumni work together to advance ideas, research, and initiatives that shape a Brighter World, guided by integrity, collaboration, and a commitment to excellence.

As a member of McMaster’s Communications, Marketing and Public Affairs (CMPA) team, you will join a dynamic and evolving group that supports the university’s priorities, fosters pride, and strengthens McMaster’s profile. Collaborating with partners across the university, CMPA delivers strategic marketing campaigns, engaging digital experiences, and compelling storytelling that strengthen McMaster’s brand and showcase the University’s impact.

We are seeking a talented Digital Marketing Specialist for a 16-month contract to play a key role in advancing the University’s digital marketing and web strategy. In this position, you will manage a multi-website environment and collaborate with agency partners, content creators, and subject matter experts across the University to deliver a superior user experience.

To succeed in this role, you will bring strong interpersonal skills and a commitment to client service. You will have experience in UX/UI design, digital analytics, and SEO, as well as proficiency with content management systems (CMS) and customer relationship management (CRM) tools. You will also support the team by helping to identify the most effective technical tools and strategies to achieve results.

Job Description

Accountabilities:

• Manage relationships for specific projects including the review and consolidation of content and feedback for all user experience (UX), website wireframing, site mapping, email design, and technical deliverables.
• Consult with campus partners and collaborators regarding project and content requirements.
• Track, measure, and optimize content and campaign performance using analytics.
• Proof and edit material for accuracy and completion.
• Troubleshoot technical problems with software platforms.
• Provide insights and recommendations to produce engaging content and how to use technology to meet specific needs.
• Help deliver training to internal campus partners.

Qualifications:

• Bachelor's Degree in Communications, Digital Media, Information Technology, or a related field.

• A minimum of 3 years of prior experience.

• SEO and digital analytics experience (Google, Social, etc)

• CRM system experience (Salesforce, MS Dynamics, etc)

• Experience with CMS systems.

• Experience with Office 365 and the Adobe suite of design tools.

• Superior interpersonal and communication skills.

• Project management and organizational skills.

• Excellent customer-service skills and strong service orientation.

• Time management and multi-tasking abilities.

• Superior attention to detail and design.

Pay Transparency Statement

The posted hiring range represents McMaster's typical hiring range for this position. Actual starting salary will depend on factors such as relevant experience, qualifications, internal equity, and market conditions.

How To Apply

To apply for this job, please submit your application online.

Employment Equity Statement

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.

The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Métis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.

As part of McMaster’s commitment, all applicants are invited to complete a confidential Applicant Diversity Survey through the online application submission process. The Survey questionnaire requests voluntary self-identification in relation to equity-seeking groups that have historically faced and continue to face barriers in employment. Please refer to the Applicant Diversity Survey - Statement of Collection for additional information.

Job applicants requiring accommodation to participate in the hiring process should contact:

• Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or
• Faculty of Health Sciences HR Office at ext. 22207, or
• School of Graduate Studies at ext. 23679

to communicate accommodation needs.

Hybrid Work Language

To ensure an ongoing and vibrant University community that meets the needs of our students, staff and faculty and supports the University mission, ability to work on-site continues to be a requirement for most University positions. The University is supportive of exploring flexible work arrangements that effectively balance operational needs and employee interests.

Interview Experience

At McMaster University, we believe in a comprehensive and inclusive interview process. Our interview methods encompass a variety of approaches that allow our hiring teams to provide a flexible and accessible experience for engaging with our candidates. Throughout your recruitment process at McMaster, you may be requested to participate in a variety of formats, that may include in-person, virtual or recorded interviews. If you have any questions as you move through the hiring process, please reach out to talent@mcmaster.ca or the HR contact associated with your position of interest.

AI Statement

McMaster and its third-party partners may use AI tools to screen, assess, or select applicants during the hiring process. Please note that currently our recruitment platform does not use AI nor is it part of our current recommended recruitment process.