Who you are

• This role is suitable for someone who can work in a fast-paced environment of operating live games
• Bachelor’s degree
• 2+ years experience in CRM or Lifecycle Marketing roles (B2C only)
• Hands on experience with HTML, SQL, and Content Management Systems like Braze/Clevertap/Moengage
• Must have experience in warming up new IPs and monitoring domain reputation
• Demonstrated success in deploying effective marketing communications at scale
• Inquisitive action-biased mind, appropriately focused on customer and business critical metrics
• Self-starter with ability to thrive under pressure in a fast-paced environment
• Effective producer of high-quality work with a desire for increasing responsibility
• Proven ability to learn technology quickly
• Versatile, flexible and trainable
• Able to effectively balance and prioritize multiple tasks
• Strong communication, copywriting, organizational and project management skills
• Attention to detail
• Team-first attitude
• Passion for games

What the job involves

• The Lifecycle Marketing Senior Specialist is responsible for the day-to-day, hands-on execution of all Lifecycle Marketing campaigns and activities, focused on Email, Push Notification, and other CRM channels, in support of company and business unit objectives for our game(s)
• This includes ownership of the planning, setup, maintenance, copy, art, testing and reporting. This position requires a creative and collaborative professional who is skilled operationally, and can come up with tactical solutions based on their LCM expertise
• Coordinate creation of art briefs, copy, text/HTML email templates, target segmentation, tests, etc
• Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement
• Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.)
• Collaborate with cross-functional teams to strategize content for their game/games
• Build testing plans for new and existing programs
• Flawlessly execute tests and tactics that increase player health and lifetime value
• Embrace established processes and find opportunities to improve efficiency of role
• Ownership of the LCM Roadmap for their game(s)
• Ensure the highest standards, employ best-practices and foster accountability

Benefits

• COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
• HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
• FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
• WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
• FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
• WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
• TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
• RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging