Senior Analyst (for Owned Channels & Paid Media)
About the role
######Job Description
McCann Canada is seeking a Senior Analyst for Owned Channels & Paid Media to join our Digital Solutions team. This hybrid role brings together analytics performance across web, email, organic social and paid media performance oversight across channels.
You will guide a team responsible for measurement, optimization, and insight development, while partnering closely with activation and strategy teams to ensure campaigns are executed flawlessly and deliver meaningful business outcomes. You will translate complex multi-channel data into clear, compelling stories, build measurement frameworks, lead learning agendas, and elevate the agency’s performance marketing practice.
What You Will Do:
- Analyze owned and campaign performance data across multiple channels (e.g., web, email, app, social, and paid media) to provide actionable insights and recommendations.
- Identify key metrics (KPIs) and develop easy-to-understand dashboards and reporting frameworks using Google Looker (formerly Data Studio) and Microsoft Power BI to communicate results to internal teams and clients.
- Evaluate the effectiveness of digital tactics and media to provide actionable guidance for performance improvements.
- Develop measurement plans, learning agendas, and test-and-learn roadmaps.
- Translate complex multi-channel data and user behaviour findings into clear, compelling stories for both technical and non-technical stakeholders.
- : Partner with agency teams to communicate data-driven insights that inform campaign planning and creative development.
- Evaluate and propose new tools and ensure operational excellence.
- Maintain knowledge of digital trends within the industry and help educate the broader team.
Other Characteristics of a Senior Analyst
- Minimum of 5-7 years’ experience in both owned channel measurement and paid media performance preferably in a agency client or fast-paced organization.
- Experience measuring the performance of a broad set of channels including web, email, social, app, and paid media.
- Experience implementing and maintaining Google Tag Manager and Google Analytics is required.
- Experience building dashboards with Google Looker (formerly Data Studio) is required.
- Experience with additional analytics platforms (i.e. Adobe Analytics) or alternate visualization dashboards (i.e. Power BI) is considered a strong asset.
- Experience with Google Web Console, SEMRush, or other SEO metrics and strategies is considered an asset.
- Experience with online conversion marketing or e-commerce is considered a strong asset.
- Highly detail-oriented and can synthesize information from multiple perspectives and sources to make specific recommendations that align consumer and business needs.
- Highly developed interpersonal and communication skills.
- Experienced team player with demonstrated mentoring abilities.
- Solid understanding the evolving digital marketing landscape.
The Company
McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.
McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.
This posting represents an active vacancy that we are currently hiring for.
Notice: Online Hiring Scams
Please be aware that individuals not associated with McCann Canada have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.
McCann Canada will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).
If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area.
#LI-MC2
#LI-Hybrid
###Part of the MW Network
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. McCann Worldgroup was named Network for the Year by the Andys in 2024, Network of the Year by the EPICA Awards for the sixth time and ranked Most Effective Agency Network by the Global Effie Index 2023, for the fifth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum.
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Senior Analyst (for Owned Channels & Paid Media)
About the role
######Job Description
McCann Canada is seeking a Senior Analyst for Owned Channels & Paid Media to join our Digital Solutions team. This hybrid role brings together analytics performance across web, email, organic social and paid media performance oversight across channels.
You will guide a team responsible for measurement, optimization, and insight development, while partnering closely with activation and strategy teams to ensure campaigns are executed flawlessly and deliver meaningful business outcomes. You will translate complex multi-channel data into clear, compelling stories, build measurement frameworks, lead learning agendas, and elevate the agency’s performance marketing practice.
What You Will Do:
- Analyze owned and campaign performance data across multiple channels (e.g., web, email, app, social, and paid media) to provide actionable insights and recommendations.
- Identify key metrics (KPIs) and develop easy-to-understand dashboards and reporting frameworks using Google Looker (formerly Data Studio) and Microsoft Power BI to communicate results to internal teams and clients.
- Evaluate the effectiveness of digital tactics and media to provide actionable guidance for performance improvements.
- Develop measurement plans, learning agendas, and test-and-learn roadmaps.
- Translate complex multi-channel data and user behaviour findings into clear, compelling stories for both technical and non-technical stakeholders.
- : Partner with agency teams to communicate data-driven insights that inform campaign planning and creative development.
- Evaluate and propose new tools and ensure operational excellence.
- Maintain knowledge of digital trends within the industry and help educate the broader team.
Other Characteristics of a Senior Analyst
- Minimum of 5-7 years’ experience in both owned channel measurement and paid media performance preferably in a agency client or fast-paced organization.
- Experience measuring the performance of a broad set of channels including web, email, social, app, and paid media.
- Experience implementing and maintaining Google Tag Manager and Google Analytics is required.
- Experience building dashboards with Google Looker (formerly Data Studio) is required.
- Experience with additional analytics platforms (i.e. Adobe Analytics) or alternate visualization dashboards (i.e. Power BI) is considered a strong asset.
- Experience with Google Web Console, SEMRush, or other SEO metrics and strategies is considered an asset.
- Experience with online conversion marketing or e-commerce is considered a strong asset.
- Highly detail-oriented and can synthesize information from multiple perspectives and sources to make specific recommendations that align consumer and business needs.
- Highly developed interpersonal and communication skills.
- Experienced team player with demonstrated mentoring abilities.
- Solid understanding the evolving digital marketing landscape.
The Company
McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.
McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.
This posting represents an active vacancy that we are currently hiring for.
Notice: Online Hiring Scams
Please be aware that individuals not associated with McCann Canada have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.
McCann Canada will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).
If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area.
#LI-MC2
#LI-Hybrid
###Part of the MW Network
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. McCann Worldgroup was named Network for the Year by the Andys in 2024, Network of the Year by the EPICA Awards for the sixth time and ranked Most Effective Agency Network by the Global Effie Index 2023, for the fifth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum.