About the role
About The Clayfield Hotel, Niagara-on-the-Lake
Opening Spring 2026, The Clayfield Hotel—part of Hyatt’s Unbound Collection—brings a fresh and creative spirit to Niagara-on-the-Lake. Inspired by the land’s natural beauty, The Clayfield is a place where craftsmanship meets connection, and every detail reflects the textures and rhythms of the region’s vineyards, clay soil, and open skies.
With 102 elegantly designed rooms, a tranquil spa, and dining rooted in local flavour, The Clayfield invites guests to slow down, savour the seasons, and experience the art of living well.
Join our opening team and help bring this vision to life—a place where authenticity, warmth, and purpose come together to create something truly extraordinary.
Position Overview
As the Director of Sales, you hold a strategic leadership position within our establishment. Reporting directly to the General Manager, you will be responsible for leading and energizing our sales and marketing team to drive the hotel’s revenue performance.
The ideal candidate will demonstrate solid experience in the hospitality industry, a record of progressive career growth, and outstanding performance results.Sales & Marketing Plan
- Lead the creation and execution of The Clayfield’s pre-opening and opening sales strategy, defining target markets, positioning, and revenue goals for a successful launch.
- Develop refined pricing, distribution, and partnership strategies aligned with the hotel standards and ownership objectives.
- Cultivate key relationships within the travel, corporate, and event sectors to establish The Clayfield as Niagara-on-the-Lake’s premier boutique destination.
- Partner closely with marketing, revenue management, and operations to ensure cohesive brand storytelling and performance alignment from day one.
Sales Management
- Lead and inspire the sales team to achieve revenue and market share goals through targeted strategies and proactive engagement.
- Identify, develop, and maintain business opportunities across group, transient, and corporate segments.
- Oversee the full sales cycle — proposals, contracts, correspondence, and reporting — ensuring accuracy, timeliness, and brand alignment.
- Partner with the Urgo Hotels regional team to optimize business performance and leverage shared resources.
- Analyze sales metrics and market data to drive occupancy, RevPAR, and overall profitability.
- Play an active role in revenue management through forecasting, pricing strategy, and performance review meetings.
- Ensure exceptional client satisfaction and relationship management before, during, and after each engagement.
- Manage departmental budgets, cost controls, and inventory to support efficient operations.
Team Leadership
- Recruit, train, and mentor a high-performing sales team with clear goals, task assignments, and professional development plans.
- Support the planning and executing of events, ensuring seamless communication with banquet and operations teams.
- Guide and oversee the Sales team activities, balancing proactive outreach with reactive client service to meet business objectives.
Requirements
- Minimum of three (3) years of experience in hotel sales;
- Strong guest service skills;
- Proven leadership and team management abilities;
- Proficiency in English; knowledge of additional languages is an asset;
- Knowledge of management principles and relevant computer systems;
- Working knowledge of the local Niagara market is an asset;
- Understanding of market analysis, customer segmentation, distribution networks, advertising, and social media marketing.
About Urgo Hotels Canada
Bienvenue chez Urgo Hotels Canada, une entreprise de gestion hôtelière et de développement de renom, qui a acquis une place de choix dans l'industrie hôtelière canadienne. Avec plus de quatre décennies d'expérience, nous sommes des leaders incontesté dans la gestion, l'acquisition, le développement, la conception, la planification et le repositionnement d'établissements hôteliers à travers le Canada.
Notre partenariat avec Hersha Hospitality Management (HHM) en 2022 nous a permis de renforce notre position sur le marché hôtelier. Cette fusion a considérablement élargi notre empreinte, portant le nombre de propriétés à plus de 235 hôtels en Amérique du Nord et 17 au Québec.
Nous sommes guidés par des valeurs telles que l'entreprenariat, l'orientation vers les solutions et la collégialité, qui imprègnent toute notre organisation. Notre succès repose sur la qualité de nos établissements, le talent de nos équipes, et un engagement sans faille envers nos clients.
Rejoindre l'équipe d'Urgo Hotels Canada, c'est s'engager dans une aventure passionnante au sein d'une entreprise axée sur l'excellence, où les opportunités sont aussi vastes que notre horizon. Nous sommes fiers de notre héritage, enthousiastes pour l'avenir, et impatients de bâtir ensemble le prochain chapitre de notre succès. Bienvenue chez Urgo Hotels Canada, où l'excellence est notre boussole.
About the role
About The Clayfield Hotel, Niagara-on-the-Lake
Opening Spring 2026, The Clayfield Hotel—part of Hyatt’s Unbound Collection—brings a fresh and creative spirit to Niagara-on-the-Lake. Inspired by the land’s natural beauty, The Clayfield is a place where craftsmanship meets connection, and every detail reflects the textures and rhythms of the region’s vineyards, clay soil, and open skies.
With 102 elegantly designed rooms, a tranquil spa, and dining rooted in local flavour, The Clayfield invites guests to slow down, savour the seasons, and experience the art of living well.
Join our opening team and help bring this vision to life—a place where authenticity, warmth, and purpose come together to create something truly extraordinary.
Position Overview
As the Director of Sales, you hold a strategic leadership position within our establishment. Reporting directly to the General Manager, you will be responsible for leading and energizing our sales and marketing team to drive the hotel’s revenue performance.
The ideal candidate will demonstrate solid experience in the hospitality industry, a record of progressive career growth, and outstanding performance results.Sales & Marketing Plan
- Lead the creation and execution of The Clayfield’s pre-opening and opening sales strategy, defining target markets, positioning, and revenue goals for a successful launch.
- Develop refined pricing, distribution, and partnership strategies aligned with the hotel standards and ownership objectives.
- Cultivate key relationships within the travel, corporate, and event sectors to establish The Clayfield as Niagara-on-the-Lake’s premier boutique destination.
- Partner closely with marketing, revenue management, and operations to ensure cohesive brand storytelling and performance alignment from day one.
Sales Management
- Lead and inspire the sales team to achieve revenue and market share goals through targeted strategies and proactive engagement.
- Identify, develop, and maintain business opportunities across group, transient, and corporate segments.
- Oversee the full sales cycle — proposals, contracts, correspondence, and reporting — ensuring accuracy, timeliness, and brand alignment.
- Partner with the Urgo Hotels regional team to optimize business performance and leverage shared resources.
- Analyze sales metrics and market data to drive occupancy, RevPAR, and overall profitability.
- Play an active role in revenue management through forecasting, pricing strategy, and performance review meetings.
- Ensure exceptional client satisfaction and relationship management before, during, and after each engagement.
- Manage departmental budgets, cost controls, and inventory to support efficient operations.
Team Leadership
- Recruit, train, and mentor a high-performing sales team with clear goals, task assignments, and professional development plans.
- Support the planning and executing of events, ensuring seamless communication with banquet and operations teams.
- Guide and oversee the Sales team activities, balancing proactive outreach with reactive client service to meet business objectives.
Requirements
- Minimum of three (3) years of experience in hotel sales;
- Strong guest service skills;
- Proven leadership and team management abilities;
- Proficiency in English; knowledge of additional languages is an asset;
- Knowledge of management principles and relevant computer systems;
- Working knowledge of the local Niagara market is an asset;
- Understanding of market analysis, customer segmentation, distribution networks, advertising, and social media marketing.
About Urgo Hotels Canada
Bienvenue chez Urgo Hotels Canada, une entreprise de gestion hôtelière et de développement de renom, qui a acquis une place de choix dans l'industrie hôtelière canadienne. Avec plus de quatre décennies d'expérience, nous sommes des leaders incontesté dans la gestion, l'acquisition, le développement, la conception, la planification et le repositionnement d'établissements hôteliers à travers le Canada.
Notre partenariat avec Hersha Hospitality Management (HHM) en 2022 nous a permis de renforce notre position sur le marché hôtelier. Cette fusion a considérablement élargi notre empreinte, portant le nombre de propriétés à plus de 235 hôtels en Amérique du Nord et 17 au Québec.
Nous sommes guidés par des valeurs telles que l'entreprenariat, l'orientation vers les solutions et la collégialité, qui imprègnent toute notre organisation. Notre succès repose sur la qualité de nos établissements, le talent de nos équipes, et un engagement sans faille envers nos clients.
Rejoindre l'équipe d'Urgo Hotels Canada, c'est s'engager dans une aventure passionnante au sein d'une entreprise axée sur l'excellence, où les opportunités sont aussi vastes que notre horizon. Nous sommes fiers de notre héritage, enthousiastes pour l'avenir, et impatients de bâtir ensemble le prochain chapitre de notre succès. Bienvenue chez Urgo Hotels Canada, où l'excellence est notre boussole.